MBA in Marketing Research Insights and Analytics

If you are looking to advance your career and work in a dynamic and growing industry that has been identified as increasingly critical for the success of any business, then an MBA in Marketing Research Insights and Analytics (MRIA) is the ideal program for you. 

In an age of rapid information growth, businesses require staff to go beyond just summarizing numbers—they have an urgent need to hire people who can not only analyze data, but who can also synthesize multiple sources of data (e.g., surveys and interviews, social media, sales transactions) to uncover meaningful insights and actionable information that accurately reflects the "voice of the customer." This need has resulted in marketing research being recognized as a fast-paced growth industry with excellent long-term career opportunities: jobs in marketing research are projected to grow by 32% within the next decade.*  CNN MoneyFast Company, and US News & World Report all rank marketing research among the best industries in terms of salary ranges, demand, and advancement potential. 

Developing Business Savvy, Data-Driven Managers

The Marketing Research Insights & Analytics concentration at Rutgers Business School is designed to provide you with a competitive advantage in the marketplace and will equip you with relevant expertise and practical skills to achieve your goals. Through a rigorous and advanced academic program emphasizing practical applications to "real-world" problems, you will learn and apply state-of-the-art analytical techniques to understand customer markets and their needs. You will also become skilled in how to synthesize information in order to influence and shape business decisions in challenging and fast-paced environments. Further, the concentration is guided by an interactive advisory board comprised of accomplished marketing research professionals who offer mentorships, networking/career opportunities, internships, site visits, and guest-speaker events to enrich your academic experience.

The MRIA Advisory Board

The advisory board, which includes Rutgers faculty and senior industry professionals, is drawn from companies and industry associations such as Abbvie, BluePrint Marketing, Bristol-Myers Squibb, CASRO, IMS, IPSOS, JP Morgan Chase, Merck, Nielsen, Return-on-Focus, Sanofi, Teva, and ZS Associates. Recent graduates with this concentration have been hired by many of these leading companies and other global firms.

My Passion is Analytics - Mark, Rutgers MBA '05

Come with Your Passion, Leave with Your Career

A Rutgers MBA with a Marketing Research Insights and Analytics concentration goes beyond training marketing research analysts.  The concentration develops business savvy, data-driven managers who share in shaping business decisions gained from analytic insights.  

Sample Courses

  • Advanced Marketing Research
  • Analytics for Business Intelligence
  • Consumer Behavior
  • Customer Relationship Marketing
  • Marketing Insights
  • Marketing Research
  • Marketing Strategy


Learn more about the program


Corporate Partners

Rutgers MRIA Corporate Sponsors