Marketing

(Marketing Department, Rutgers Business School)

 

26:630:675 Marketing Models
This course covers the basic theory of GLMs and its applications in marketing decision making. Hazard rate and Bass diffusion models are also part of this course. Retailing and financial service examples are adopted for data analysis demonstration

26:630:676 Consumer Behavior
The purpose of this seminar is to provide graduate students with a solid foundation for critical thinking and research in psychology, marketing and  related topics. Topics of discussion include consumer knowledge (learning, memory and categorization), attitude theory, persuasion, affect and social influence. The course draws from the literature in marketing, psychology and economics. The course will enable students to conceptualize, operationalize, and develop research ideas. Therefore, the focus is on understanding current theoretical and methodological approaches to various aspects of consumer behavior, as well as advancing this knowledge by developing testable hypotheses and theoretical perspectives that build on the current knowledge base.

26:630:685 Special Topics in Marketing Science

Special Topics in Marketing Science

 

26:799:685 Special Topics in Supply Chain and Marketing Science

The goal of this course is three-fold: (1) identify problems and key trade-offs in inventory management, (2) introduce the main stream literature that model, solve and understand these problems, (3) bring students to the frontier of this active research area. The course is targeted at graduate (M.S. or Ph.D.) students in the areas of operations management, operations research, industrial engineering and management science. To prepare students to do research and to train students for the job market, this course combines lectures, case studies, literature reading and presentations.

Supply Chain Marketing Interfaces

26:630:686 First Early Research Seminar in Supply Chain and Marketing Science

26:630:687 Second Early Research Seminar in Supply Chain and Marketing Science

26:630:688 Independent Study in Supply Chain and Marketing Science

26:630:799 Dissertation Research in Supply Chain and Marketing Science

 

Please note: Links to recent syllabi are provided where possible. In some cases, the link goes to the web site for the individual faculty member, where the syllabus is maintained. In other cases, the link allows you to download the syllabus. Other syllabi are available in the Program Office.

These syllabi are provided as information to potential applicants. They should also help current students make their individual study plans. But they are subject to change. Students should not buy books or make other plans related to a course until they have confirmed with the instructor that they have an up-to-date syllabus for the semester in which they are taking the course.