Rutgers School of Business – Camden
Julie E. Kendall
Associate Professor, Rutgers-Camden. Dr. Kendall is interested in organizational and social implications of information technologies; the strategic impact of organizational Web presence; and qualitative methods for systems analysis and design. She is the co-author of Systems Analysis and Design, 5th edition, and of HyperCase software that is a Web-based adventure game for systems analysts. Other books include Project Planning and Requirements Analysis for IT Systems Development and Human, Organizational, and Social Dimensions of Information Systems Development.
She is a Senior Editor for JITTA, and has served as an associate editor for MIS Quarterly. Dr. Kendall served on the editorial board of the electronic Journal of the Association for Information Systems (JAIS), and is a member of the editorial advisory board for the Annals of Cases on Information Technology Applications and Management in Organizations. Julie also serves as a member of the editorial review board for the IRMJ and the Journal of Database Management.
Dr. Kendall has worked extensively with Ph.D. students in the Decision Sciences Institute (DSI) and she is co-chairing the DSI Doctoral Consortium for 2003. She has also worked with the KPMG Ph.D. Project involving minority students. She was the editor for the Doctoral Student Issues column in Decision Line for four years. She served as a co-director of the MIS Camp for New MIS Faculty Development, for AMCIS for many years and has been co-coordinator of the DSI Workshop on Formulating a Strategic Research Plan for the Doctoral Consortium since 1995. Professor Kendall was named as a Fellow to the Senator Walter Rand Institute for Public Affairs for 2001-2002. Dr. Kendall is Chair of IFIP WG 8.2, and Treasurer of DSI.
B.A., University of Minnesota; M.A. University of Wisconsin-Milwaukee; Ph.D., University of Nebraska-Lincoln.
Kenneth E. Kendall
Professor, Rutgers-Camden. Professor Kendall has published over 60 articles and books including Systems Analysis and Design, fourth edition, the Impact of Computer Supported Technologies on Information Systems Development and Emerging Information Technologies: Improving Decisions, Cooperation, and Infrastructure (in press). Dr. Kendall has also co-authored HyperCase, interactive software to train systems analysts. He is one of the founders of the International Conference on Information Systems (ICIS), the past Chair of IFIP Working Group 8.2 and the Associate Editor of many journals including Decision Sciences. His current research interests include the delivery of information systems. Examples include pull and push Web technologies. He is currently interested in the adoption of emerging information systems technologies. He is exploring Web based technologies, such as pull and push and is examining how information is targeted, filtered, and condensed using expert systems and AI techniques.
Associate Professor, Marketing, Rutgers School of Business School-Camden. Professor Scarborough's interests are Shoppers with disabilities; time perception and use; scale development; sub-cultural consumer behavior.
Ph.D., Temple University
Professor, Marketing, Rutgers School of Business School-Camden. Professor Morrin conducts research on a variety of topics that affect the consumer decision-making process including: attention and memory for brand names, brand name dilution, and trademark confusion and protection. Her dissertation, which examined the impact of brand extensions on parent brand memory retrieval, was awarded an honorable mention by the American Marketing Association and was subsequently published in the Journal of Marketing Research. More recently, she has investigated the impact of ambient odors on consumer memory for brands, and decision-making behavior in the field of financial investments. Her research has been published in journals such as the Journal of Consumer Research, Journal of Marketing Research,Journal of Consumer Psychology, and Journal of Public Policy and Marketing. Professor Morrin is a graduate of New York University, where she was a Consortium Fellow. She has won teaching awards at NYU and Rutgers and currently enjoys teaching Consumer Behavior, Customer Analytics, and Database Marketing. Her corporate experience includes fives years working in the fields of advertising and consumer packaged goods brand management.
Ph.D., New York University
Julie A. Ruth
Associate Professor, Marketing, Rutgers School of Business School-Camden. Professor Ruth's interests are Emotions and Consumer Behavior, Marketing Relationships, Brand Marketing Strategy including co-branding and sponsorships.
Ph.D., University of Michigan