Essential Blends, LLC

Essential Blends, LLC is owned by Mrs Shauyn Copeland. The company owns and operates a Juice Zone franchise located in Hoboken, New Jersey. Juice Zone is a "rapidly expanding" franchise with many new stores throughout the U.S. (California, Delaware, DC, Florida, Maryland, Texas, Virginia) Canada, and India. Juice Zone franchises offer delicious, nutritious, quick and convenient juices, smoothies and light meals. The "star performers" on the Juice Zone menu are the smoothies. These are delicious blends of various fruit, juices, yogurt, fruit sorbet, frozen sherbet, and additives called fortifiers.

In October of 2004 Mrs. Copeland, the sole proprietor/member of Essential Blends, was in the process of researching the franchise and sources of financing when she scheduled an appointment for one-on-one counseling with the New Jersey Small Business Development Center @ Rutgers-Newark. The Center assisted her with the formation of the company, discussed possible sources of financing and helped her understand the lending criteria that would be used to evaluate her application. During the next few weeks the RNSBDC assisted Ms. Copeland with the completion of a business plan and loan package and also referred her to a small business lender that was able to provide the sufficient financing she needed to cover the start-up costs.

Today Essential Blends, LLC, dba Juice Zone, is a thriving small business located on Washington Street in Hoboken, New Jersey. The company currently employs six (6) people, a majority of which have worked there since the business began operating. Essential Blends recently held a "Bike Night" where it was allowed to close of two blocks of the city and had over 200 motorcycle riders, in addition to local residents, participate in the event.

Asked about her secrets for success Ms. Copeland says it involves having an enormous amount of determination, conducting research, understanding your market, utilizing technology to be more efficient, hiring great employees and treating them with respect. She is also a person who is not shy about speaking up when she feels she in not being treated fairly.

As for the future Ms. Copeland as interests in opening additional stores, but since she has figured out the formula she won't need the franchise.