Vision and Mission

Vision Statement

By combining resources from academics and industry, the MBA-MRIA concentration will produce future marketing intelligence professionals to gain superior insights from customer and marketplace information, to influence strategic and tactical business decisions based on these insights and to participate actively in the implementations of these decisions.

Mission Statement

The Mission of the MRIA program is to educate future marketing intelligence professionals with the capability to understand business problems and opportunities and translate them into actionable information needs.   We aim to graduate students with skills that can be immediately applied to projects for gaining marketing insights and influencing business decisions.