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When it comes to college football, loyalty isn't something that can be divided easily it seems.

Take Marc Rosen, who spent his undergraduate years at Penn State University and is starting his second year as a full-time MBA student at Rutgers Business School this month.

When Rutgers takes on Penn State in its first Big Ten home game on Sept. 13, Rosen's proud ties to Rutgers will be buried beneath the white #40 Nittany Lions jersey he has worn every autumn Saturday since 2007.

"I have always been a fan of Rutgers football, but my fandom is not capable of being divided when Penn State is on the field," Rosen said. "I bleed blue and white."

Where is that cheerleading, sword-toting Scarlet Knight mascot when you need him?

As Rutgers Business School gets swept up in the Big Ten fervor swirling across the university's campuses, it's evident that admittance to another school doesn't mean conversion to another team, loyalty doesn't dissipate with a change of geography and allegiances can't be compromised even for an evening.

Frank Reyes, a Flex MBA student at Rutgers Business School, grew up in Garfield. During high school, he cheered for Rutgers and then he started college at Penn State, where football he said is "almost" like a religion.

"Like" might be putting it mildly, but Reyes does admit to being a slightly torn about where to sit at the Sept. 13 game on the Scarlet Knight's home turf. "I thought about sitting on the Rutgers side," he said, "but if Penn State scores, I'd have to cheer." In the sea of red, he knew that wasn't likely to go over well.

"You know, it's tough," he said, sounding as if he was truly trying to reconcile his respect for two teams that will now be rivals. "I'm going to be rooting for Penn State, but I want Rutgers to do well."

Rutgers moved out of the Big East to join the more prestigious, more competitive Big Ten. During the coming season, Rutgers will face Penn State and other gridiron giants like Michigan, Ohio State and Wisconsin.

It's not all about athletics though. Being in the Big Ten also means Rutgers becomes a member of the Committee on Institutional Cooperation, a consortium of 15 world-class research universities. While the association will produce academic resources and generate revenues for the university's athletic program, there are also other benefits on fund-raising, ticket sales and the university's visibility.

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