Marketing

Academic Department

Undergraduate Degrees Major in Marketing Marketing is a broad area with many career opportunities. This concentration helps students to develop skills that enable them to function in many different marketing roles while working closely and effectively with other business functions.  This...

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Related News, Blogs, and Media Coverage

The All-Time Top-Secret Search Marketing Trick

Thursday, March 12, 2015

Sometimes I can tell just by the way they sidle up to me at a conference. They look around to make sure no one is watching, and then they half-whisper to me out of the side of their mouths, "Just between you and me, what is the trick to search marketing?"

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BMI CEO Michael O'Neill, Rutgers MBA '86, gives students a sense of challenges the Internet poses to music industry

Monday, March 9, 2015

In addition to BMI Chief Executive Officer Michael O'Neill, the CEO Lecture Series has featured such other prominent alumni as Sheri McCoy, CEO of Avon and a former executive at healthcare giant Johnson & Johnson; Eric Tveter, CEO and managing director of Switzerland’s UPC Cablecom and Thomas Renyi, who is now former chairman and CEO of the Bank of New York Mellon Corp.

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Ecommerce: Accounting for Free Shipping

Friday, March 6, 2015

You don’t need to be an industry pundit to know that online shoppers love free shipping deals.

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Stacy Schwartz quoted in EContent differentiating omnichannel from multichannel marketing

Monday, March 2, 2015

Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term "omnichannel" marketing, which many struggle to differentiate from another relatively recent term--"multichannel" marketing. It's the challenge of...

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Rutgers MBA alumnus is leading BMI through music industry's changing landscape

Thursday, February 26, 2015

In 2013, after nearly 20 years at BMI, O’Neill became chief executive officer and added the title of president almost a year later. On March 4, he will return to Rutgers Business School as featured speaker at the CEO Lecture Series. The event begins at 6 p.m. at Rutgers Business School’s Bove Auditorium in Newark.

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Plotting Your Course with a Social Employee Pilot Program

Thursday, February 19, 2015

If your organization had a voice, what would it sound like? Who would be speaking? Would it be the higher-ups in the C Suite, your employees and coworkers, or all those voices resounding as one?

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Don't Be Afraid of Fake Reviews

Thursday, February 12, 2015

I’m sure some of you still believe the old PR maxim to never dignify a slanderous story with a response. Maybe you think that some criticisms are “one-day stories,” and answering them just “gives them legs.” It is easy to find yourself particularly stubborn about this when it comes to reviews of your business or your products that you KNOW are fake. Sorry, but—I’m here to tell you that you’re wrong.

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Marketing vs Math

Tuesday, February 10, 2015

Too often, the data-driven marketing practices at the core of digital marketing get represented as a battle between “marketing” and “math.”

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Rethinking Your Commercial Strategies

Wednesday, January 28, 2015

This is the time of year when budgets are finalized for the new calendar year and look what’s happening…marketing functions are commanding a larger portion of the SG&A budget (Selling, General and Administrative) at the expense of the Sales Department. And for good reasons!

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EXPERIENCES: Commuting to classes, but still connected to campus

Wednesday, January 21, 2015

One of the biggest challenges that commuters face is the fact that they’re unable to meet as many people or become as involved in campus activities as students who dorm, according to Rutgers Business School sophomore Amanda Pan. In an essay, she shares why its worth juggling public transportation schedules and classes to make time for clubs.

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State Theatre executive launched career in arts management by combining Rutgers MBA with knowledge of music, culture

Monday, January 12, 2015

"I had a sense early on that I didn’t necessarily just want to do music," said Anna Marie Gewirtz, who earned an MBA from Rutgers Business School in 2006. "I knew there was something else I wanted to do that would have a bigger impact on the community." As vice president of development and strategic partnerships at the 1,850-seat State Theatre in downtown New Brunswick, Gewirtz is in a role now to have that impact.

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With social media, businesses get a bigger bang for their buck by reducing the negative reviews said Ashwani Monga in USA Today article

Saturday, January 10, 2015

In the big picture, social media helps consumers weed out the companies that deliver good products and services from the companies that don't, making the economy more efficient, said Ashwani Monga, chairman of the marketing department at Rutgers Business School. But it is taking time for businesses to adapt. In days past, if customers had bad experiences, they could gripe to their friends,...

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Instructor's assignment gives students a taste of the entrepreneur's life

Tuesday, January 6, 2015

"This project gives the students an opportunity to apply everything they’ve been taught during the semester," instructor Gary Minkoff said of the assignment for his "Marketing for Entrepreneurs" class. "It makes the concepts being taught to them come to life."

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The 5 hottest marketing jobs in a digital age

Tuesday, December 16, 2014

How can we expect marketing jobs to be impacted by technology over the next few years? Here is a forecast of the hottest marketing jobs culled from studies and conversations with dozens of marketing clients and executives in my classes:

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Rutgers Business School students finish at the top in Citigroup case competition

Thursday, December 11, 2014

The students, known by the team name "Leaders of Tomorrow," were selected from five groups of finalists who presented their cases on Nov. 21. Citigroup hosted the final round at its headquarters in New York City.

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"Stop learning in today's business world and your skills and knowledge will be obsolete in three years” wrote Bob Provost in International Newsmedia Marketing Association

Sunday, December 7, 2014

Though the marketing mix traditionally includes four Ps, today's successful strategies must include consideration of people - readers, staff, and advertisers - as well. I am teaching an introduction to marketing honours class at Rutgers Business School. On the first day of class I addressed my students as follows: "You will be tested on the course material in this class not because it represents...

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Marc Kalan says every day is Cyber Monday for online shoppers in WBGO report

Monday, December 1, 2014

Cyber Monday got its start at a time when many people could only get a high-speed Internet connection at work to shop online deals. But that’s not the case anymore, and it’s impacting how we shop for the holidays. Shoppers both in stores and online got an early jump on this year’s holiday discounts, which could lead to less of an incentive to shop on the internet this Cyber Monday. But Rutgers...

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Professor Jerome Williams inducted into PhD Project's Hall of Fame for his leadership role within organization

Friday, November 28, 2014

Jerome Williams, a distinguished professor of marketing who holds the Prudential Chair in Business at Rutgers Business School, was inducted into the PhD Project Hall of Fame on Nov. 20.

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Rutgers MBA students win first place at annual biopharma case competition

Monday, November 24, 2014

The third annual biopharmaceutical case competition at Rutgers attracted teams from the nation’s leading business schools, including Wharton, Columbia and Kellogg. Teams also represented Michigan State University, MIT Sloan, Duke, Penn State’s Smeal College of Business and the University of Georgia’s Terry College of Business.

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New Jersey a very exciting place for retailers, big and small, to locate said Marc Kalan in mycentraljersey.com

Monday, November 24, 2014

On any Sunday morning, cars fill the parking lots of Central Jersey shopping centers. Shopping: It's just what we do. And in the coming days, we'll be shifting into high gear. "It is the state sport," said Marc Kalan, a faculty member of the Rutgers Business School, teaching in New Brunswick and Newark. "New Jersey has the widest array of shopping possible, from your most basic dollar store to...

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