Curriculum for Marketing Major
Marketing is a broad area with many career opportunities. This concentration helps students to develop skills that enable them to function in many different marketing roles while working closely and effectively with other business functions. This program provides high quality education for marketing major at an affordable expense and allows students to access the exciting job market in the NY, NJ and CT tri-state area.
Students must take at least 18 major credits beyond the school core, including 9 credits of the required courses and at least 9 credits of electives.
Introduction to Marketing (29/33:630:301) is part of the business school core requirements and is required for all students.
(Note: 29 is Newark code; 33 is New Brunswick code.)
Required Courses
(9 credits)
| Course # | Title | Credits |
|---|---|---|
| 29/33:630:374 | Consumer Behavior | 3 |
| 29/33:630:385 | Marketing Research | 3 |
| 29/33:630:452 | Marketing Strategy | 3 |
Electives
(9 credits)
| Course # | Title | Credits |
|---|---|---|
| 29/33:630:482 | Advertising Strategy | 3 |
| 29/33:630:370 | Business-to-Business Marketing | 3 |
| 29/33:630:486 | Independent Study in Marketing | 3 |
| 29/33:630:371 | International Marketing | 3 |
| 29/33:630:363 | Introduction to Advertising | 3 |
| 29/33:630:428 | Marketing and Society | 3 |
| 29/33:630:490 | Marketing Internship | BA |
| 29/33:630:369 | New Product Planning | 3 |
| 29/33:630:368 | Retail Marketing | 3 |
| 29/33:630:401 | Sales Process | 3 |
| 29/33:630:372 | Services Marketing | 3 |
| 29/33:630:xxx | Special Topic: Brand Management | 3 |
| 29/33:630:xxx | Special Topic: Digital Marketing | 3 |
| 29/33:630:xxx | Special Topic: Pricing | 3 |
Contacts
Curriculum: Shen Yeniyurt at yeniyurt@business.rutgers.edu
