A man and woman smiling for the camera at an EPI event

The Urban Retail Acceleration Program (URAP)

Center for Urban Entrepreneurship & Economic Development

Due to the COVID-19 pandemic all program sessions will be held virtually until further notice.

The Urban Retail Acceleration Program (formerly known as The Black and Latino Urban Entrepreneurship - Retail Acceleration Program BLUE-RAP) is an exclusive program designed specifically for Black and Latino entrepreneurs who:

  1. currently operate a retail or restaurant business in New Jersey and
  2. are interested in opening a new retail store or restaurant

Attend an Information Session to Learn More About the URAP Program:

Date: March 23 at 5:00pm or March 24 at 9:00am
Location: All information sessions are virtual using WebEx
You must RSVP to receive the link to attend the virtual session.
To RSVP please email cueed@business.rutgers.edu

Program Overview

Participants accepted to this program will:

  • Gain business management skills to successfully expand their business operations and financial growth by also participating in the Entrepreneurship Pioneers Initiative
  • Learn how to expand their business and possibly open additional locations
  • Receive personal/individual business and financial coaching
  • Visit two retail locations that successfully have created a robust infrastructure of continuous improvement and financial growth
  • Opportunity to have Rutgers Business School students work on helping the participant solve a business problem
  • Become part of the Rutgers Entrepreneurship network

Eligibility Requirements

  • Have an existing retail or restaurant business (operational for at least 3 years)
  • Business is located in New Jersey, preferably Hudson or Essex County
Closeup shot of a woman smiling for the camera at a CUEED event


Applications are now being accepted for the program. Deadline to apply is March 31.

In the News

Lyneir Richardson and Marcus Crawford, the co-founder of the "Bro-Ritos" food truck, speak with Tracie Strahan of NBC Channel 4 about how the center and its programs helped launch his business.

URAP is funded by generous grants made by the following corporations:

URAP is a partnership between The Center for Urban Entrepreneurship and Economic Development (CUEED) at Rutgers Business School and Save Latin America, a New Jersey based non-profit organization (SLA).