Alokparna (Sonia) Basu Monga
Dr. Alokparna (Sonia) Monga is Professor of Marketing at Rutgers Business School– Newark and New Brunswick and faculty fellow at the Rutgers Institute for Corporate Social Innovation. She has a PhD in Marketing from the University of Minnesota, an MBA from Lancaster University in England, and a B. Pharmacy (honors) degree from BITS, Pilani in India.
Professor Monga’s research interests are in the area of consumer behavior, focusing on how consumers respond to branding and corporate social responsibility activities. Her research has appeared in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, and other journals. She has been privileged to serve on the Editorial Review Boards of the Journal of Marketing Research, Journal of Consumer Research, and the International Journal of Research in Marketing. Professor Monga advises PhD students, and teaches Brand Management at the MBA-level and Introductory Marketing at the undergraduate level. She is a member of school-wide committees on appointments and promotions, research resources, and undergraduate curriculum innovations. Her contributions to research, teaching, and journal reviewing have been recognized by numerous awards.
Ph.D., University of Minnesota