Provost and Executive Vice Chancellor of RU-N; Professor of Marketing
Ashwani Monga (Ph.D., University of Minnesota) is provost and executive vice chancellor of Rutgers University – Newark, a diverse, urban, public research university that includes several schools, research centers, and institutes. He serves as the chief academic officer of RU – Newark, and supports Chancellor Cantor in promoting discovery, innovation, and social mobility by leveraging the university’s strengths: exceptional diversity, high-impact research, and role as an anchor institution that partners with all sectors of the economy.
Ashwani’s faculty appointment is at Rutgers Business School, where he is a professor in the marketing department. He is a former chair of the department and has also served as the business school’s vice dean for academic programs & innovations, overseeing undergraduate and graduate business programs across Newark and New Brunswick.
He has published in the most influential journals of marketing and has co-authored a book: Becoming a Consumer Psychologist. His research on consumers' judgment and decision biases is of relevance to both marketing and public policy. In particular, his work has advanced the psychology of time and money—how consumers value their time, how they spend time differently from money, and how time influences consumers’ patience and self-control. He has been appointed to several journals as an Associate Editor (Journal of Consumer Psychology; Journal of Consumer Research; Journal of Marketing Research) and Editorial Review Board member (Journal of Marketing; International Journal of Research in Marketing). Ashwani’s teaching spans the undergraduate, M.B.A., Ph.D., and executive education programs. He has contributed to doctoral education by teaching seminars, chairing dissertation committees, serving as a doctoral program coordinator, and organizing dissertation proposal competitions for the Society for Consumer Psychology.
Ashwani has received several awards for his teaching. He has also been commended for his research excellence—he was named a Marketing Science Institute Scholar in 2018. In addition, he has been honored with outstanding reviewer awards from the Journal of Consumer Psychology, the Journal of Consumer Research, and the Journal of Marketing. He is also a recipient of the 2018 Young Alumni Achievers Award from his MBA alma mater, Indian Institute of Management, Ahmedabad.
Ph.D., University of Minnesota