Provost and Executive Vice Chancellor of RU-N; Professor of Marketing
Ashwani Monga (Ph.D., University of Minnesota) is provost and executive vice chancellor of Rutgers University – Newark, a diverse, urban, public research university that includes several schools, research centers, and institutes. In this role, he serves as the chief academic officer of the university, and supports Chancellor Cantor in promoting discovery, innovation, and social mobility by leveraging the university’s strengths: exceptional diversity, high-impact research, and role as an anchor institution that collaborates with partners from all sectors of the economy.
Ashwani’s faculty appointment is at Rutgers Business School, where he is a professor in the marketing department. He is a former chair of the department, and has also served as the business school’s vice dean for academic programs & innovations, overseeing undergraduate and graduate programs across Newark and New Brunswick.
Ashwani has published in the most influential journals of marketing, and has co-authored a book: Becoming a Consumer Psychologist. His research on consumers' judgment and decision biases is of relevance to both marketing and public policy. In particular, he studies the psychology/economics of time and money--how consumers value their time, how they spend time differently from money, and how time influences consumers’ patience and self-control. He has been appointed to several journals as an Editorial Review Board member (Journal of Marketing; Journal of Marketing Research; International Journal of Research in Marketing) and Associate Editor (Journal of Consumer Research; Journal of Consumer Psychology). Ashwani’s teaching spans the undergraduate, M.B.A., Ph.D., and executive education programs. He has contributed to doctoral education by teaching seminars, chairing dissertation committees, serving as a doctoral program coordinator, and organizing dissertation proposal competitions for the Society for Consumer Psychology.
For the inaugural Marketing Science Institute Scholar Awards of 2018, Ashwani was among 34 faculty members worldwide who were recognized for scholarly excellence. He has also received the 2018 Young Alumni Achievers Award from his MBA alma mater, Indian Institute of Management, Ahmedabad. In addition, he has received several teaching awards, and has been honored with outstanding reviewer awards from the Journal of Consumer Research and the Journal of Consumer Psychology.
Ph.D., University of Minnesota