Professor and Vice Dean for Academic Programs and Innovations
Ashwani Monga (Ph.D., University of Minnesota) is Professor of Marketing and Vice Dean for Academic Programs and Innovations at Rutgers Business School. For the inaugural MSI Scholar Awards of 2018, the Marketing Science Institute included Ashwani among 34 faculty members worldwide who were recognized for excellence in Marketing scholarship. He has also received the 2018 Young Alumni Achievers Award from his MBA alma mater, Indian Institute of Management, Ahmedabad. In addition, he has received several teaching awards, and has been honored with outstanding reviewer awards from the Journal of Consumer Research and the Journal of Consumer Psychology.
Ashwani heads academic programs for around 10,000 students across the three units of Rutgers Business School: Newark Undergraduate, New Brunswick Undergraduate, and the Graduate School (which includes several programs including the MBA and specialty Master's). In addition, he conducts research in consumer judgment and decision making, particularly related to the psychology/economics of time and money (e.g., how consumers spend time differently from money, valuation of time, and how time influences patience and self-control). His research has been published in the most influential journals of Marketing, and the media frequently cover his research and his opinions on business issues. He is an Associate Editor at the Journal of Consumer Research and the Journal of Consumer Psychology; and is on the Editorial Review Boards of the Journal of Marketing, the Journal of Marketing Research and the International Journal of Research in Marketing. Ashwani’s teaching spans the undergraduate, M.B.A., Ph.D., and Executive Education programs. He has contributed to doctoral education by teaching seminars, chairing dissertation committees, serving as a doctoral program coordinator, and organizing dissertation proposal competitions for the Society for Consumer Psychology.
Ph.D., University of Minnesota