Spring 2021 Operating Status: Newark Campus | New Brunswick Campus | coronavirus.rutgers.edu
Instructor of Professional Practice
Dawn L. Ridley, President of Ridley & Associates LLC, has over 20 years of experience in marketing and advertising strategy and analysis, corporate partnerships, business development, and project management. Her expertise includes developing and implementing marketing and brand strategies.
Dawn is also the Director of Strategy & Planning at AARP Services, Inc., where she is responsible for leading strategic planning for several key areas within the organization’s for-profit division that provides products and services to 36 million AARP members.
During the course of her career, Dawn has also provided sponsorship strategy, sales, and activation services for key clients, including the Super Bowl Gospel Celebration, Olympic Gold Medalist Dominique Dawes, and Washington Redskins Super Bowl Champion Ken Harvey.
Dawn is on the faculty at Georgetown University and has served as an instructor at the Carey Business School at Johns Hopkins University and George Washington University. A native of Evansville, Indiana, she has a BA from Indiana University and an MBA from Clark Atlanta University.
