Monday, March 2, 2015
Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term "omnichannel" marketing, which many struggle to differentiate from another relatively recent term--"multichannel" marketing. It's the challenge of...
Thursday, February 26, 2015
In 2013, after nearly 20 years at BMI, O’Neill became chief executive officer and added the title of president almost a year later. On March 4, he will return to Rutgers Business School as featured speaker at the CEO Lecture Series. The event begins at 6 p.m. at Rutgers Business School’s Bove Auditorium in Newark.
Thursday, February 19, 2015
If your organization had a voice, what would it sound like? Who would be speaking? Would it be the higher-ups in the C Suite, your employees and coworkers, or all those voices resounding as one?
Thursday, February 12, 2015
I’m sure some of you still believe the old PR maxim to never dignify a slanderous story with a response. Maybe you think that some criticisms are “one-day stories,” and answering them just “gives them legs.” It is easy to find yourself particularly stubborn about this when it comes to reviews of your business or your products that you KNOW are fake. Sorry, but—I’m here to tell you that you’re wrong.
Tuesday, February 10, 2015
Too often, the data-driven marketing practices at the core of digital marketing get represented as a battle between “marketing” and “math.”
Wednesday, January 28, 2015
This is the time of year when budgets are finalized for the new calendar year and look what’s happening…marketing functions are commanding a larger portion of the SG&A budget (Selling, General and Administrative) at the expense of the Sales Department. And for good reasons!
Wednesday, January 21, 2015
One of the biggest challenges that commuters face is the fact that they’re unable to meet as many people or become as involved in campus activities as students who dorm, according to Rutgers Business School sophomore Amanda Pan. In an essay, she shares why its worth juggling public transportation schedules and classes to make time for clubs.
Monday, January 12, 2015
"I had a sense early on that I didn’t necessarily just want to do music," said Anna Marie Gewirtz, who earned an MBA from Rutgers Business School in 2006. "I knew there was something else I wanted to do that would have a bigger impact on the community." As vice president of development and strategic partnerships at the 1,850-seat State Theatre in downtown New Brunswick, Gewirtz is in a role now to have that impact.
Saturday, January 10, 2015
In the big picture, social media helps consumers weed out the companies that deliver good products and services from the companies that don't, making the economy more efficient, said Ashwani Monga, chairman of the marketing department at Rutgers Business School. But it is taking time for businesses to adapt. In days past, if customers had bad experiences, they could gripe to their friends,...
Tuesday, January 6, 2015
"This project gives the students an opportunity to apply everything they’ve been taught during the semester," instructor Gary Minkoff said of the assignment for his "Marketing for Entrepreneurs" class. "It makes the concepts being taught to them come to life."
Tuesday, December 16, 2014
How can we expect marketing jobs to be impacted by technology over the next few years? Here is a forecast of the hottest marketing jobs culled from studies and conversations with dozens of marketing clients and executives in my classes:
Sunday, December 7, 2014
Though the marketing mix traditionally includes four Ps, today's successful strategies must include consideration of people - readers, staff, and advertisers - as well. I am teaching an introduction to marketing honours class at Rutgers Business School. On the first day of class I addressed my students as follows: "You will be tested on the course material in this class not because it represents...
Monday, December 1, 2014
Cyber Monday got its start at a time when many people could only get a high-speed Internet connection at work to shop online deals. But that’s not the case anymore, and it’s impacting how we shop for the holidays. Shoppers both in stores and online got an early jump on this year’s holiday discounts, which could lead to less of an incentive to shop on the internet this Cyber Monday. But Rutgers...
Friday, November 28, 2014
Jerome Williams, a distinguished professor of marketing who holds the Prudential Chair in Business at Rutgers Business School, was inducted into the PhD Project Hall of Fame on Nov. 20.
Monday, November 24, 2014
The third annual biopharmaceutical case competition at Rutgers attracted teams from the nation’s leading business schools, including Wharton, Columbia and Kellogg. Teams also represented Michigan State University, MIT Sloan, Duke, Penn State’s Smeal College of Business and the University of Georgia’s Terry College of Business.
Monday, November 24, 2014
On any Sunday morning, cars fill the parking lots of Central Jersey shopping centers. Shopping: It's just what we do. And in the coming days, we'll be shifting into high gear. "It is the state sport," said Marc Kalan, a faculty member of the Rutgers Business School, teaching in New Brunswick and Newark. "New Jersey has the widest array of shopping possible, from your most basic dollar store to...
Friday, October 24, 2014
Among the best schools in the U.S. for marketing, Rutgers ranked No. 16 ahead of Penn State, Columbia University and Duke University. Rutgers ranked No. 22 among the best schools for students with ambitions of going into careers in finance, putting it ahead of the University of Michigan, the University of North Carolina at Chapel Hill and Emory University.
Tuesday, October 21, 2014
Today's consumers want it all: retail store experiences and interactions, endless product selection, price transparency, and anytime/anywhere access. Stacy Smollin Schwartz shares a personal account of an in-store experience and how it led her to a new appreciation of omnichannel shopping.
Monday, October 13, 2014
In this talk, Mark Burgess brings to our attention how employees, through social media, are changing how companies market to, and engage with, customers and prospects. Continue reading.
Wednesday, October 8, 2014
Penn State may have stolen a win from the Scarlet Knights in football, but according to LinkedIn’s new rankings, Rutgers may be the better option for media and marketing students. On Oct. 1, LinkedIn came out with its rankings on the top universities to attend for various career paths. Out of 25 possible slots in each category, Rutgers ranked 22 for finance, 16 for marketers and 13 for media....
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