To get ahead, and stay ahead, it is essential to translate your traditional marketing and sales skills and apply them to the new digital landscape – but you may not have time for a master’s or MBA program, and that’s where we come in! Go beyond the basics and take a deep dive into the latest digital, social and content marketing strategies through both our Mini-MBA and shorter-style certificate courses. Featuring both in-person and online options to suit individual learning styles, our programs will provide you with industry knowledge you need to continue advancing in your career.
Learn more about our Marketing and Sales portfolio of programs by completing this form, and browse our offerings below.
There is no better investment you can make for your career today than to keep pace with the ever-changing marketplace and the technologies that are driving our economy. After 5 days of attending the Rutgers Executive Education Mini-MBA Program in Digital Marketing, I have never been better equipped to take on the challenges of my profession.
I want to thank you for bringing this fine course to my attention and encouraging me to take it. It is a great way of developing a deeper, more strategic understanding of the role content creation should play in today's marketing mix and new best practices. I will always be grateful to Rutgers Executive Education for helping me to stay current in the rapidly changing world of marketing!
Mini-MBA: Digital Marketing & Complete Content Marketing Alum
Content marketing is still a relatively new practice, but its use has exploded and evolved incredibly rapidly. This proliferation has also ushered in an age of “content shock”, making content marketing as challenging as it is valuable. Creating content for content’s sake should not be the objective; rather, the goal is to invite prospects and customers into your brand story through relevant and engaging forms of content. This, in turn, requires a blend of both creativity (art) and data-driven action (science).
Our Mini-MBA: Brand Development & Marketing Communications will help you approach marketing and branding from a holistic, cross-functional perspective, while also sparking ideas to effectively share your brand story and fine-tune your value proposition.
Our Mini-MBA in Digital Marketing will empower you to think strategically, not just tactically. You will be able to design an effective digital strategy to deploy to your team and outside partners, support and track the discrete efforts across your organization, and synthesize the data to measure return on investment.
Our Mini-MBA in Social Media Marketing is designed to position you as a leader—navigating the landscape of social media tools, but also understanding other important inputs (such as influencer engagement, social listening and content development) to gain a more holistic understanding of this space and enable you to create and execute a social media strategy.
Recent studies have shown that a majority of buyers are "significantly influenced" by what they find on social networks. It's not a mystery, then, that utilizing social media as part of the sales process has become a trait of top selling salespeople, 90% of whom are leveraging social selling according to LinkedIn. These same salespeople who leverage social selling also tend to hit their quotas more often and outperform their peers.