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Mini-MBA: Brand Development & Marketing Communications

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Upcoming Classes

26 Feb
Online
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-
12 Week Program
$3495.00

Overview

Marketing in the digital era has transformed the way companies must think about how they build their brand and communicate with consumers. Effective – and genuine – brand storytelling has become essential for connecting and establishing a relationship with audiences. To do so, brands must have a clear understanding of their value in the market.

Simultaneously, the opportunities and tools available have not only vastly expanded across traditional and modern channels; they are integrated and interdependent. In similar fashion, the roles and responsibilities of those who drive these initiatives have moved beyond the strict purview of the marketing team. From IT professionals to sales teams, participation in marketing activities is often varied across organizational lines.

Marketing and brand leaders who want to ensure success understand their decisions cannot be made with a siloed team; companywide cooperation and coordination are vital. Our Mini-MBA: Brand Development and Marketing Communications will help you approach marketing from a holistic, cross-functional, and customer-centric perspective, while sparking ideas to effectively share your brand story.

Along with mastering new skills, our Mini-MBA credential comes with:

Executive Education Certificate

Certificate

To remind you of your accomplishment
Mini-MBA: Brand Development & Marketing Communications

Digital Badge

To make others aware of your accomplishment
Graduation Cap

Credits

To give you a head start toward earning a graduate degree in the future

Defining the Mini-MBA

Dive deeper into the makeup of the Mini-MBA and what makes this credential unique and beneficial in support of lifelong learning.

Faculty Spotlight

Carole Walker

RBS Executive Education Lecturer

Carole Walker is President of Integrity Marketing & Media, which provides strategic marketing consulting in all areas of brand and corporate marketing innovation, agency management, and integrated marketing communications for clients such as Johnson & Johnson, Novartis, JustBorn Quality Confections, Oscar Healthcare, Time Inc., and NBC Universal.

A recipient of...


Who Should Attend
  • Mid-level to senior executives who are responsible for leading or implementing marketing plans and strategies
  • Brand managers or directors responsible for driving brand growth and/or product management
  • Upper-level managers and executives in a marketing or sales role, whether specific to advertising, media, promotions, public relations, and customer success
  • Executives looking to keep current with the latest marketing trends, including those seeking new managerial positions
Curriculum

Comprised of 10 modules, this program dives into:

  • Brand development and differentiation
  • Integrated marketing communications essentials
  • Customer research and insights
  • Distribution of your message in a complex media landscape
  • Digital marketing trends

and more!

Full Curriculum

Questions about this program?

Please contact Christina Murphy, Program Manager at (848) 445-9243 or cmurphy@business.rutgers.edu.