Breakthrough Business Thinking: What does it mean to be “Known” and Why is it so Important to Build your Personal Brand in the Digital Age?

Tuesday, February 14, 2017

Recently, our Rutgers Business School Executive Education team spoke with Mark W. Schaefer, Executive Director, Schaefer Marketing Solutions.  Mark is the author of The Tao of Twitter (2012 and 2014), Return On Influence (2012), Born to Blog (2013), Social Media Explained (2014), The Content Code (2015), and KNOWN (2017). He is a globally-recognized speaker, business consultant, author and member of our Rutgers Business School faculty team.  Mark leads many sessions in our portfolio of programs, including our upcoming Mini-MBA™: Digital Marketing program.  In this video, Mark shares his thoughts on the process and importance of igniting your personal brand. 

We have many marketing programs that are about to begin both in online and in-class formats.  Contact Christina Murphy, 848-445-9243 or cmurphy@business.rutgers.edu for more infomration and to see which program best fits your needs.

TAGS: Christina Murphy Executive Education Mark Schaefer Marketing Mini-MBA Rutgers Business School Executive Education