Programs for Individuals
The transition from individual contributor to team leader is an exciting one, but without training or guidance becoming a successful manager can be stressful and scary. Understanding how to motivate employees, provide feedback and maintain morale rarely comes naturally.
Our Basic Organizational and Supervisory Skills (BOSS) course is an excellent opportunity for those new to supervisory roles—whether for the first time in their careers, or for the first time in an industry or organization different from prior experience.
Content marketing is still a relatively new practice, but its use has exploded and evolved incredibly rapidly. This proliferation has also ushered in an age of “content shock”, making content marketing as challenging as it is valuable. Creating content for content’s sake should not be the objective; rather, the goal is to invite prospects and customers into your brand story through relevant and engaging forms of content. This, in turn, requires a blend of both creativity (art) and data-driven action (science).
Our Complete Content Marketing online program takes a deep dive into this practice, offering a 360-degree view of both strategic and tactical components to plan, execute, test and measure your content initiatives based on your customers’ needs and preferences.
Digital marketing is no longer an emerging medium; your consumers regularly make decisions about your company online – long before any traditional communications permeate the mind. Effective integration is key, but leading your team or directing outside marketing partners can become overwhelming with the constant, rapid evolution of this landscape. Each new tool comes with another learning curve and new jargon, blurring useful tools with trendy, irrelevant distractions. At the same time, the accessibility and flexibility of digital marketing can result in multiple parts of your organization each leveraging different tools without integration into a centralized enterprise-level strategy. Offered in partnership with Notre Dame's Mendoza College of Business, our Digital Marketing Certificate Program will empower you to think strategically, not just tactically. You will be able to design an effective digital strategy to deploy to your team and outside partners, support and track the discrete efforts across your organization, and synthesize the data to measure return on investment.
New Brunswick Online
In today’s corporate environment, those who specialize in engineering and technology management, must master cross-discipline concepts and contribute to multifunctional teams. Technical expertise, while vital, is not enough for long-term career success.
Our Mini-MBA for Engineers and Technology Managers offers the opportunity to expand your contribution beyond technical solutions to robust leadership. Master the nomenclature and understand the methodology that will enable you to ask the right questions and provide effective solutions. Gain a critical understanding of key areas such as human resources management, marketing strategy, and negotiation techniques, resulting in a well-rounded, overall strategy for success.
New Brunswick Online
Life sciences professionals, whether they spend their day-to-day in the lab or behind a desk, need to maintain excellence in their own expertise as well as understand the role they play in their organization’s overall business and operational environments. Definitions of success are shifting, impacted by scientific advancement, ongoing regulatory developments, and the globalization of supply and distribution.
The Mini-MBA in BioPharma Innovation teaches life sciences experts key business management theory and methodology that will broaden their perspective. This course provides a better understanding of how biopharma companies plan for, and profit from, constant innovation.
New Brunswick Online
The power of the consumer, the impact of globalization, and the pervasiveness of the digital era are all rapidly shifting organizational approaches, business parlance, and leadership strategy. Experienced professionals must balance the daily demands of a successful career with the necessary investment in the education to meet these new expectations.
Our Mini-MBA: Business Essentials offers accomplished professionals an opportunity to maintain their career trajectory with an efficient, focused injection of modern concepts and strategy. We will empower you to contribute as a confident thought leader who has mastered today’s rapidly changing business landscape. Use this new know-how to contribute as a valued member of multi-functional teams and help shape organizational goals.
New Brunswick Online
Unquestionably, a career in the military is like no other. After years of dedicated service to country, the world as a civilian employee can feel foreign and impenetrable. Learning to successfully communicate and apply the experience acquired while in uniform is an imperative part of a successful career after leaving the armed forces. Current employers of former servicemen and servicewomen who want to help position these unique hires for long-term success in their organizations also play an important role in identifying and cultivating their potential.
Our Mini-MBA in Business Management for Military and Veterans offers a unique opportunity – both for those with military experience, and those who wish to recruit and retain them. Together you can learn how to understand business management skills through the lens of armed forces experience.
Business leaders are increasingly challenged to transition themselves and their organizations to change not only how they interact externally with customers, but also within the business—how the customer experience defines their corporate culture.
The Mini-MBA: Customer-Centric Management teaches managers how to fundamentally re-orient the role of the customer from the end of the sales process to the driver of core values, philosophy, strategy and operations. More information leads to more choices, and experienced managers will learn to align their strategy and goals with the needs and wants of their customers.
Career success in the data space requires far more than just gathering and presenting data. It requires the ability to analyze and monetize data to make decisions and design goals that positively impact the organization. Simply put – it’s not the data but how you use it. The Mini-MBA in Data-Driven Management will provide business leaders with the knowledge, tools, and techniques to manage and use data to accelerate business opportunities in an evolving data landscape. Data management professionals will learn to complement important technical skills with the business tools and language to partner as a, cross-functional thought leader.
New Brunswick Online
Digital marketing is no longer an emerging medium; your consumers regularly make decisions about your company online – long before any traditional communications permeate the mind. Effective integration is key, but leading your team or directing outside marketing partners can become overwhelming with the constant, rapid evolution of this landscape. Each new tool comes with another learning curve and new jargon, blurring useful tools with trendy, irrelevant distractions. At the same time, the accessibility and flexibility of digital marketing can result in multiple parts of your organization each leveraging different tools without integration into a centralized enterprise-level strategy. Our Mini-MBA in Digital Marketing will empower you to think strategically, not just tactically. You will be able to design an effective digital strategy to deploy to your team and outside partners, support and track the discrete efforts across your organization, and synthesize the data to measure return on investment.
Business leaders who want their company to become–and stay–competitive in this constantly changing era must continually find new and better ways to deliver their products and services to customers. It’s imperative not only to innovate, but to do it quickly, moving from idea to actualization with discipline and vision.
Rutgers Business School Executive Education, in partnership with BizXL Solutions, a leader in maximizing value creation, are excited to deliver this accelerated certificate program. Our Mini-MBA: IDEA (Idea Design to Execution Acceleration) is a unique opportunity for experienced executives and company leaders to master methodologies and best practices that facilitate rapid delivery of new ideas. Participants will learn efficient uses of practices such as Lean Management, Design Thinking and Agile Execution.
Advancements in technology and competition have increased the need for innovation. More and more companies are looking for individuals who can propel them beyond their status quo into new and exciting territories. The Mini-MBA: Innovation for Corporate Enterprise (ICE) takes a fresh approach to helping leaders and managers learn how to keep their companies innovative and competitive at all levels within organizations of all sizes.
New Brunswick Online
The practice of marketing is subject to continuous evolution and transformation. Never before have marketing professionals been confronted with such a complex set of tools and channels. Couple this with the fact that today’s marketing objectives hinge on reaching the right customer at the right time and place in order to meet sales goals and achieve a positive return on marketing investment (ROMI). These goals cannot be met if marketing departments function – or are viewed - as a siloed team. The value of, and need for, integrated marketing communications (IMC) cannot be understated.
Spanning multiple communications channels and disciplines, IMC is a fundamental approach to building agile marketing strategies (across both traditional and digital media) that achieve buy-in throughout the organization, align with overall business objectives, and proactively engage today’s “omnichannel consumer”.
Through practical application of IMC best practices and analysis of trends in the space, this Mini-MBA program will provide participants with an actionable framework for adopting an IMC approach, including an evaluation of:
- Why it is no longer feasible to create and execute an annual brand marketing plan given the rapidly changing ways in which consumers and retailers are embracing new technologies and obtaining information
- The evolution of the media environment
- How to work with various internal departments and external partners and agencies to maximize brand resources and make effective budget allocation decisions
- The results that can be reaped from IMC, including: increases in sales, decreasing costs, efficiency gains, improved business relationships
- How to develop a B2B or B2C “communications plan”, formerly called a media plan
- The ways in which to create and execute a brand marketing plan that links consumers’ new path to purchase with your brand’s business objectives
For the first time in history, we now have four distinct generations in the workplace: Traditionalists - born before 1945; Baby Boomers – born between 1946 and 1965; Gen X - born between 1965 and 1977; and Millennials – born between 1978 and 1995. In addition, a new generation of employees (Gen 2020, born after 1995) has already started to enter the workforce.
Combine all these generations together and you’re bound to see sparks – in fact, 60% of employers report intergenerational conflict and tensions in their workplace. This in turn can affect worker retention, engagement and productivity.
Our Mini-MBA in Intergenerational Leadership will help you understand what makes these different generations tick. From there you will learn and apply the strategies and tools you need to effectively work with and lead across generations.
In the digitized modern era, consumers have nearly unlimited access to information and freedom of choice in the market. Their ever-increasing expectations from businesses require successful executives to increase and improve delivery and quality in step with those demands.
Lean Six Sigma is a management methodology used by businesses to improve products and processes, and ultimately achieve operational excellence. Our Mini-MBA: Lean Six Sigma for Executives teaches you how to maximize efficiency and through change, while prioritizing the wants and needs of the customer.
Livingston Off Campus
Social media has become fully integrated into the way we communicate on a daily basis, professionally as well as personally. Facebook, LinkedIn, Twitter, Instagram and other platforms are immediate and powerful ways to reach customers–and for them to communicate back. But to fully leverage the power of social media requires the ability to navigate among the wide range of platforms, and determine which are relevant to your organization. Without a solid understanding of the breadth of tools available, it is easy to feel compelled to be present on all of them, yet effective on none.
Our Mini-MBA in Social Media Marketing will empower you to approach this ever-expanding suite of platforms strategically, not just tactically. This program is designed to position you as a leader—navigating the landscape of social media tools, but also understanding other important inputs (such as influencer engagement, social listening and content development) to gain a more holistic understanding of this space. Your ability to synthesize your social media marketing initiatives with your broader marketing goals will improve how you direct your team’s decision making, and collaborate with others across your organization.
Healthcare providers and managers in practices of all sizes not only have to provide excellent medical care, they also must be fluent in the broader operational and legal issues of the health care delivery system. Understanding changes in legislation, regulation and payment models that impact HCPs is imperative to maintaining compliance and maximizing efficiency.
Our Mini-MBA Strategic Healthcare Management for Practices provides information critical in this area, including legal issues, quality standards, patient-as-customer relationships, and back office efficiency. Mastering these key business issues will ensure the business side of your practice is compliant and efficient, and facilitate oft-desired autonomy of clinical care independent of larger institutions.
Advances in technology are radically impacting global supply chains transforming how businesses manage their own organizational and supply chain structures.
For those who manage critical, multi-step stages of operations, it can be overwhelming to keep pace with changes that are happening to every link in the supply chain while continuing to create value for the company. Our Mini-MBA: Supply Chain in a Digitized Network will help you understand the digital impact on processes, identify where your organization is vulnerable to disruption, and leverage new technological solutions to business integration.
Increased awareness and valuation of sustainable products and processes make it a business imperative to incorporate a sustainability strategy that accommodates organizational values in a complex business ecosystem.
Our Mini-MBA: Sustainability-Aligned Leadership and Strategy program will guide you through the key components of sustainability and corporate social responsibility (CSR) including resource constraints, carrying capacity, and global footprint, from a business perspective.
Recent studies have shown that a majority of buyers are "significantly influenced" by what they find on social networks. It's not a mystery, then, that utilizing social media as part of the sales process has become a trait of top selling salespeople, 90% of whom are leveraging social selling according to LinkedIn. These same salespeople who leverage social selling also tend to hit their quotas more often and outperform their peers.
Is your sales team engaging the buyer in social media, or is your competitor?
Bringing together leaders and influencers who have trained dozens of companies from a variety of industries internationally in the new world of social selling, this program goes beyond simple "I already knew that" LinkedIn training and provides participants a global perspective on leveraging social media that is applicable to both B2B and B2C salespeople.
The objective of this innovative program is to train salespeople to not only master the tactical functionality that is possible with social media in order to help engage with the digital buyer at every stage of the sales cycle, but also to build internal leaders and change agents who will truly impact an organization's sales and internal digital literacy after taking the program.
More specifically, this course will cover professional branding, aligning one's own brand with that of the corporation, social selling across multiple social networks (including LinkedIn), the importance of getting people onboard and minimizing internal resistance, breaking down internal barriers to social selling, better aligning social selling efforts with marketing and employee advocacy programs, and calculating the ROI of social selling efforts.