Rutgers Business School

cultivating business knowledge, ethics, and global perspective through innovative research and teaching

Mini-MBA™: Customer Centric Management. Connecting the dots between your business and your customer experience.
Mini-MBA™: Idea Design to Execution Accelerator (IDEA). Do you need to execute ideas at an accelerated pace?
Mini-MBA™: Data Driven Management. Gain an understanding of data and how it permeates everything we do.
Corporate Programs: Improving Bottom Line Results
Mini-MBA for Engineers and Technology Managers: Empowering the Technical Professional with Increase Business Acumen
Rutgers Business School News

Breakthrough Business Thinking: How do we get started with influencing influencers in our marketing campaigns?

In this video, we discussed why “Keeping Up with the Kardashians” may not be the best strategy for our influencer marketing campaigns and why taking the time to form mutually-beneficial relationships with influencers is a much better investment of our time and resources. More ›

Tuesday, August 8, 2017

TAGS: Executive Education Greg Jarboe Social Social Media Marketing

Rutgers Business School News

Breakthrough Business Thinking: How can Supply Chain Finance impact an organizations bottom line?

In this brief interview, Professor Rudolf Leuschner shares why Supply Chain leaders need to have a solid understanding of finance to drive innovation and operational excellence across the entire enterprise. More ›

Wednesday, August 2, 2017

TAGS: Executive Education Rudi Leuschner Supply Chain in a Digitized Network Supply Chain Management

Rutgers Business School News

Breakthrough Business Thinking: How will the Internet of Things (IOT) improve the customer experience?

In this brief video, we discuss how companies can harness the Internet of Things (IOT) to create meaningful customer experiences that benefit both the brand and their customers. More ›

Tuesday, July 25, 2017

TAGS: Christina Murphy Customer Experience Digital Marketing Executive Education Internet of Things

Rutgers Business School News

Rutgers Mini-MBA for Military and Veterans is coming to Newark!

We are truly honored and excited to host our Mini-MBATM: Business Management for Military and Veterans program at Rutgers Business School in Newark, August 21st -25th. A sincere thank you to Verizon, Fios1News and the NJ Chamber of Commerce for all that they do to support our Military and Veteran Community!  More ›

Thursday, July 20, 2017

TAGS: Business Management for Military and Veterans Executive Education Military Times

Blake Morgan: "Everyone within the company should be focused on customer experience"
Wednesday, July 19, 2017
Bill Quiseng
I had the great opportunity to interview Blake Morgan, customer experience futurist about her new book, More is More: How the Best Companies Go Farther and Work Harder to Create Knock-Your-Socks Off...
Mark Burgess parallels coaching and business management in Blue Focus Marketing blog
Monday, July 10, 2017
In content marketing, the similarities are readily apparent. Unlike baseball, whose basic rules have gone essentially unchanged over the years, content marketing is in a constant state of flux....
Rutgers Business School Executive Education bringing digital bootcamp to Dubai highlighted in Khaleej Times
Wednesday, March 29, 2017
Khaleej Times
Rutgers Business School Executive Education is conducting a two-day Digital Bootcamp at the Media Rotana in Dubai. This program, offered by Rutgers Business School in partnership with Know How...
Rutgers Business School Executive Education instructor joined SEMPO’s Board of Directors reported in Financial Buzz
Wednesday, February 1, 2017
Financial Buzz
SEMPO, the world's largest nonprofit organization serving the search and digital marketing industry and the marketing professionals engaged in it, announced today that Mike Moran, long-time search...
Stacy Smollin Schwartz was surprised that many social marketers have yet to begin paid promotions published in EContent
Wednesday, December 14, 2016
The free lunch is over, social media marketers: prepare to pony up and devote even more of your budget to paid promotion on Facebook, Twitter, Snapchat, and their ilk. That's the conclusion reached...