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Rutgers Business School News

Rethinking Your Commercial Strategies

This is the time of year when budgets are finalized for the new calendar year and look what’s happening…marketing functions are commanding a larger portion of the SG&A budget (Selling, General and Administrative) at the expense of the Sales Department. And for good reasons!  More ›

Wednesday, January 28, 2015

TAGS: Executive Education Marketing Ron Guido Supply Chain

Rutgers Business School News

The Swiss Drama: What is really going on?

By now the facts are clear to most market-watchers. Switzerland, one of a handful of “safe haven” countries, has been hammered every time there is a “flight to safety” (which means investors park their money in what are perceived as low-risk investments, in this case the Swiss currency). As the Swiss franc appreciated with global capital fleeing global crises and rushing into Switzerland, its exports got clobbered. And since Switzerland is an export-heavy country, this was a problem. More ›

Thursday, January 22, 2015

TAGS: Euro Executive Education Farrokh Langdana Finance

Rutgers Business School News

Stop overthinking your digital marketing

I’m regularly asked by marketers how they can take their experience offline marketing and use it in the brave new digital world. After talking to a few people at an event recently, I was struck by this idea: one of the big problems marketers have is that we are too smart for our own good. We believe that we can think our way out of every dilemma. But we can’t, and it is time that we stopped trying to. More ›

Tuesday, January 13, 2015

TAGS: Advertising Digital Marketing Executive Education Mike Moran

Rutgers Business School News

Essential Benefits: Covered and Affordable?

The Patient Protection and Affordable Care Act (ACA) established a set of 10 Essential Health Benefits which all insurance companies must cover if they want to participate in the state health insurance marketplaces. Those 10 benefits are: More ›

Tuesday, January 6, 2015

TAGS: BioPharma Executive Education Gary Branning Health Benefits Healthcare

Digital natives and managerial professionals demand flexibility and convenience of online learning said Peter Methot in BusinessBecause
Wednesday, November 19, 2014
BusinessBecause
On weekday mornings, Daria Demina rises at 5AM in Moscow with a thirst for knowledge. The financial bachelor’s student, enrolled at the Plekhanov Russian University of Economics, is at her peak of...
“We have seen an exponential increase in the value employers place on a mini-MBA” said Peter Methot in BusinessBecause
Sunday, November 16, 2014
BusinessBecause
America and Canada have become clusters for new “mini-MBA” courses which are being taught from Toronto to New Brunswick, but the trend has not yet emerged across Europe. “It acts as a complement,”...
Understanding ethical decisions can help a company avoid lawsuits said Ann Buchholtz in NJBIZ
Wednesday, October 29, 2014
NJBIZ
Rutgers Business School in Newark will be offering a two-day executive educational program called Executive Leadership: An Ethical Journey to Success. The program, hosted by The Institute for Ethical...
New Institute for Ethical Leadership certificate program provides tools leaders need to be prepared said Judy Young in TMC article
Tuesday, October 28, 2014
TMC News
According to Institute for Ethical Leadership Executive Director Judy Young, "These days, companies can't avoid ethical dilemmas and leaders need to be prepared. This new Executive Leadership: An...
New Certificate Program, Executive Leadership: An Ethical Journey to Success provides tools for tackling the toughest challenges said Ann Buchholtz in NBC Right Now article
Monday, October 20, 2014
NBC Right Now
In the wake of ever increasing lawsuits and stories in the media about corporate missteps, the Institute for Ethical Leadership (IEL), located at Rutgers Business School, is offering a new...