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Rutgers Business School News

Learning from the History of Globalization

This blog was originally posted on GlobalBusiness.me, where Rutgers Business School professor and Executive Education instructor Farok Contractor shares unbiased perspectives on international business issues. Reposted with permission. Today is a great day to remember that history matters. More ›

Thursday, September 11, 2014

TAGS: Blogs Executive Education Farok Contractor International Business Rutgers Business School

Rutgers Business School News

Why Small Businesses Can't Think Small!

Small businesses today no longer have the option of “thinking small”. Why? According to McKinsey, businesses expect that new digital technologies will transform their businesses. Deloitte states technology enabled businesses are “rethinking how business gets done” and building a competitive advantage. Think Amazon.com, Netflix, iTunes… the list goes on validating this. More ›

Thursday, September 4, 2014

TAGS: Blogs Entrepreneurship Executive Education Rutgers Business School Small Business

Rutgers Business School News

Rutgers Business School Executive Education is poised for growth

In addition to offering programs in the areas of digital marketing, economics, finance, healthcare, ethics and leadership, there are plans to launch new programs in data analytics, risk, compliance, engineering and technology. A selection of these programs are planned to be offered in Singapore for the very first time. The program's global reach will also be accelerated by way of an expanded catalog of online offerings. More ›

Friday, August 29, 2014

TAGS: Digital Marketing Executive Education Leadership Management Marketing Mini-MBA Social Media

Rutgers Business School News

Shelf Life of Digital Marketing or Social Media Marketing Courses

Digital innovation continues to propel the marketing industry forward, and the pace is mind-blowing. As marketers, we rely on data, analysis and insights to stay informed and inspired. But how does an instructor – any instructor – stay 20 minutes ahead of executives working in marketing, advertising, branding, communications, or sales? These participants think of the team of top industry experts teaching these courses as their resource for everything from high-level insights to deck-ready stats to useful tools. They want to see the data we’re exploring and the trends we’re tracking along with forward-looking perspectives and behind-the-scenes looks at digital campaigns —across industries, platforms and audiences. I often joke that the course content delivered with their Apple iPad should come with an advisory: best if used before the next Google algorithm update or Facebook change. But to the participants of these Mini-MBA programs the shelf life of their Digital Marketing or Social Media Marketing courses is no laughing matter. More ›

Tuesday, August 26, 2014

TAGS: Digital Marketing Executive Education Rutgers Business School Social Media Marketing

Rutgers Business School Executive Education instructor Rob Petersen summarized 16 social media metrics quantifying The Ice Bucket Challenge in BarnRaisers
Sunday, August 31, 2014
BarnRaisers
The Ice Bucket Challenge has its fans and critics. But there’s no denying, for a very worthwhile organization, the ALS Ice Bucket Challenge has generated tremendous awareness and financial success....
Mini-MBA Digital Marketing graduate and owner of Propel Media Group in final round of Start Something Challenge reported in NJBIZ
Monday, August 4, 2014
NJBIZ
Chrishan Wright, who has worked in government relations and marketing since 1996, was able to turn her first unemployment experience into media content on downsizing for MSNBC and a blog featured on...
Judy Young announced Mini-MBA program in Ethical Leadership on NJBIZ
Thursday, July 31, 2014
NJBIZ
The Institute for Ethical Leadership at Rutgers Business School announced Thursday that it will be offering a new Mini-MBA program in Ethical Leadership. "This Mini-MBA includes ethics and values,...
Peter Methot, managing director, executive education, Rutgers Business School, featured trainer for search engine optimization webinar
Monday, July 14, 2014
Attendees of SEO for PR Update: Boost Buzz, Brand and Web Traffic with New Search Engine Marketing Tips will learn how to create the SEO-rich content, how to find the best keywords, how to use social...
Management lessons from NY Times editor firing
Tuesday, May 20, 2014
Bloomberg News
While few people agree on just about any aspect of Jill Abramson’s dismissal as executive editor of the New York Times (NYT), there’s general consensus on this: The company didn’t handle it well....