This blog was originally posted on GlobalBusiness.me, where Rutgers Business School professor and Executive Education instructor Farok Contractor shares unbiased perspectives on international business issues. Reposted with permission. Today is a great day to remember that history matters. More ›
Small businesses today no longer have the option of “thinking small”. Why? According to McKinsey, businesses expect that new digital technologies will transform their businesses. Deloitte states technology enabled businesses are “rethinking how business gets done” and building a competitive advantage. Think Amazon.com, Netflix, iTunes… the list goes on validating this. More ›
In addition to offering programs in the areas of digital marketing, economics, finance, healthcare, ethics and leadership, there are plans to launch new programs in data analytics, risk, compliance, engineering and technology. A selection of these programs are planned to be offered in Singapore for the very first time. The program's global reach will also be accelerated by way of an expanded catalog of online offerings. More ›
Digital innovation continues to propel the marketing industry forward, and the pace is mind-blowing. As marketers, we rely on data, analysis and insights to stay informed and inspired. But how does an instructor – any instructor – stay 20 minutes ahead of executives working in marketing, advertising, branding, communications, or sales?
These participants think of the team of top industry experts teaching these courses as their resource for everything from high-level insights to deck-ready stats to useful tools. They want to see the data we’re exploring and the trends we’re tracking along with forward-looking perspectives and behind-the-scenes looks at digital campaigns —across industries, platforms and audiences.
I often joke that the course content delivered with their Apple iPad should come with an advisory: best if used before the next Google algorithm update or Facebook change. But to the participants of these Mini-MBA programs the shelf life of their Digital Marketing or Social Media Marketing courses is no laughing matter. More ›
Chrishan Wright, who has worked in government relations and marketing since 1996, was able to turn her first unemployment experience into media content on downsizing for MSNBC and a blog featured on...
Attendees of SEO for PR Update: Boost Buzz, Brand and Web Traffic with New Search Engine Marketing Tips will learn how to create the SEO-rich content, how to find the best keywords, how to use social...