This is the time of year when budgets are finalized for the new calendar year and look what’s happening…marketing functions are commanding a larger portion of the SG&A budget (Selling, General and Administrative) at the expense of the Sales Department. And for good reasons! More ›
By now the facts are clear to most market-watchers. Switzerland, one of a handful of “safe haven” countries, has been hammered every time there is a “flight to safety” (which means investors park their money in what are perceived as low-risk investments, in this case the Swiss currency). As the Swiss franc appreciated with global capital fleeing global crises and rushing into Switzerland, its exports got clobbered. And since Switzerland is an export-heavy country, this was a problem. More ›
I’m regularly asked by marketers how they can take their experience offline marketing and use it in the brave new digital world. After talking to a few people at an event recently, I was struck by this idea: one of the big problems marketers have is that we are too smart for our own good. We believe that we can think our way out of every dilemma. But we can’t, and it is time that we stopped trying to. More ›
The Patient Protection and Affordable Care Act (ACA) established a set of 10 Essential Health Benefits which all insurance companies must cover if they want to participate in the state health insurance marketplaces. Those 10 benefits are: More ›
Rutgers Business School in Newark will be offering a two-day executive educational program called Executive Leadership: An Ethical Journey to Success.
The program, hosted by The Institute for Ethical...