Rutgers Business School

cultivating business knowledge, ethics, and global perspective through innovative research and teaching

Mini-MBA™: Strategic Healthcare Management for Practices
Mini-MBA™: Supply Chain in a Digitized Network
Integrated Marketing Communications: Building Agile Marketing Strategies
Corporate Programs: Improving Bottom Line Results
Mini-MBA for Engineers and Technology Managers: Empowering the Technical Professional with Increase Business Acumen
Rutgers Business School News

RBS and RBSEE Faculty Member Stacy Smollin Schwartz Discusses "Shoppable Content"

Last year, the buy button hit big, with Facebook, Pinterest, and Instagram adopting more enticing ecommerce solutions in an effort to alter the consumer experience on social media and increase revenue opportunities. Since that time, a wider trend has unfolded, as demonstrated by major publishers like Vox Media, The Huffington Post, and Bonnier Corporation pursuing content monetization options: the maturation of shoppable content and the emergence of a universal shopping cart to make that content shoppable. More ›

Wednesday, May 4, 2016

TAGS: Digital Marketing Executive Education Marketing Mini-MBA Social Media Marketing Stacy Schwartz

Rutgers Business School News

Agile Marketing Blocked: “Taking a Guess Can Get Me Fired!”

I’m regularly teaching online classes for different universities, explaining the Do It Wrong Quickly (now being called agile marketing) method to the digital marketing world. In one class on search marketing, a student lamented that all the things I taught her--experimentation, trying things, taking a guess and seeing what happens--wouldn’t work in her organization.  More ›

Tuesday, April 26, 2016

TAGS: Digital Marketing Executive Education Mike Moran Mini-MBA SEO Social Media Marketing

Rutgers Business School News

Is your Website Search Engine a Random Web Page Generator?

The search engines appear like the pages they’re producing are completely random. I see this so often because clients are always asking me for help. They start off by telling me that their search engine stinks. Sometimes their search engine does stink. But more often, they haven’t done anything with their search engine besides install it.  More ›

Tuesday, April 19, 2016

TAGS: CRM Digital Marketing Executive Education Mike Moran SEO Social Media Marketing

Rutgers Business School News

Rutgers Mini-MBA: Business Management for Military and Veterans Helps Battlefield to Boardroom Transition

Rutgers Business School Executive Education has taken the initiative to aid our worthy military service members and veterans in preparing to enter the civilian workforce through a very specialized certificate program, the Mini-MBA: Business Management for Military and Veterans. The program will be offered the week of May 23-27, 2016, in New Brunswick. More ›

Friday, April 15, 2016

TAGS: Executive Education Joseph Schaffer Veterans

Students in the mini-MBA program, Business Management for Military and Veterans, learn to "take their military strategy and use it as business strategy," said Margaret O'Donnell in Hispanic Outlook
Monday, May 2, 2016
To strengthen and improve the business careers of veterans, Rutgers Business School introduced a mini-MBA program, Business Management for Military and Veterans, in fall 2015.   Veterans...
New list of Top 20 must-follow social media influencers includes three Rutgers Business School Executive Education instructors
Tuesday, April 5, 2016
Being engaged on social media has never been more important, so the compiled an A-Z list of today's Top 20 social media influencers who should be followed on Twitter. They come from a...
Jackie Scott quoted in Digital Media Online forum on the Internet of Things supply chain strategy
Tuesday, March 1, 2016
Rutgers Business School Executive Education is launching an accelerated certificate program that will explore the impact of the Internet of Things (IoT) on the next generation of supply chain...
"Corporate responsibility goes beyond the shareholders to the greater good," said James Abruzzo in Bloomberg Business
Thursday, February 11, 2016
One of the fastest growing and least understood corporate functions - Corporate Social Responsibility or Corporate Sustainability - is the new field taking over for the more traditional corporate...
Executive Education faculty member Neal Schaffer quoted in Democrat & Chronicle article on use of Instagram photos by digital marketers
Saturday, January 2, 2016
They grew up in Rochester, but Ryan Marks and Cody Dalton never met until they both landed jobs at Brand Networks. Dalton's job was to find great stock photos for companies to use on their social...