Rutgers Business School

cultivating business knowledge, ethics, and global perspective through innovative research and teaching

Mini-MBA™: Strategic Healthcare Management for Practices
Mini-MBA™: Supply Chain in a Digitized Network
Integrated Marketing Communications: Building Agile Marketing Strategies
Corporate Programs: Improving Bottom Line Results
Mini-MBA for Engineers and Technology Managers: Empowering the Technical Professional with Increase Business Acumen
Rutgers Business School News

Margaret O'Donnell talks with Eric Kropiwnicki CEO of Broken Gear

MargarMargaret O’Donnell - What was it like to plan and organize a part 2016 America’s Parade? Eric Kropiwnicki - My company, Broken Gear Inc., was chosen to be the exclusive provider of apparel for America’s Parade 2016. The Parade had never done this before; for the first time this year it was going to expand the brand of America's Parade beyond New York City. America's Parade’s vision is to be in 10 large cities by 2019. It will truly become America's largest celebration of service in the United States.  More ›

Monday, December 19, 2016

TAGS: Broken Gear Business Management for Military and Veterans Erik Kropiwnicki Executive Education Mini-MBA Stephanie Dawson

Rutgers Business School News

Why CIOs and CMOs Need to be Joined at the Hip

I won’t show you all the studies, but there’s a couple major things CIOs and CMOs have in common. One is that they are the two C-level executives with the shortest tenures. So, well, they have that in common. But what’s the most important factor here? More ›

Wednesday, December 7, 2016

TAGS: CIO CMO Executive Education Marketing Mike Moran

Rutgers Business School News

Business Insights: Preparing managers for sweeping changes in healthcare provider business

Recently, Dr. David Dobrzykowski, associate professor and program director for the Master of Science in Healthcare Services Management at Rutgers Business School spoke with Professor Gary Branning who is teaching the U.S. Healthcare Systems and Managed Markets course. Branning is also president of Managed Market Resources. The discussion focused on some of the substantial changes taking place in the healthcare industry since the "Triple Aim" regulatory legislation passed in 2010.  More ›

Wednesday, November 30, 2016

TAGS: Business Insights David Dobrzykowski Executive Education Gary Branning Master of Science in Healthcare Services Management Supply Chain Management

Rutgers Business School News

Who is in the Driver’s Seat of Your Customer Experience Journey?

Have you ever noticed that the first time you travel to someplace the journey seems longer than any of the subsequent trips using the same route? Well, you are not alone. Several studies have shown that the “return trip effect” is real. These same studies offer varying reasons why first-time journeys to our destinations take longer. Some of those reasons include expectations and route familiarity. More ›

Wednesday, November 30, 2016

TAGS: Customer Journey Customer-Centric Management Executive Education GPS Mini-MBA Vickie Anderson

Stacy Smollin Schwartz was surprised that many social marketers have yet to begin paid promotions published in EContent
Wednesday, December 14, 2016
The free lunch is over, social media marketers: prepare to pony up and devote even more of your budget to paid promotion on Facebook, Twitter, Snapchat, and their ilk. That's the conclusion reached...
New graduate certificate providing important skillset in real estate, public planning and urban design said Morris Davis in NJBIZ
Tuesday, December 6, 2016
Rutgers University, through its Rutgers Business School Center for Real Estate and Edward J. Bloustein School of Planning and Public Policy, is offering a new graduate certificate in real estate...
Masters Thesis Writing ranked Mini MBA in Marketing in the top 7 Best Online Programs to Earn an MBA in Marketing
Thursday, October 6, 2016
Have you been thinking about earning an MBA in marketing? First, you need to choose the right provider. Consider online learning as an alternative to attending classes in person. Online learning...
Mark Burgess on Wharton Business Radio led discussions on social employee advocacy marketing and social leaders
Wednesday, September 7, 2016
Mark Burgess, Rutgers Business School Executive Education faculty member, was a guest on the Wharton Marketing Matters Business radio show on Sirius XM (Sept 7th).   He and his business...
Greg Jarboe's case study "Measuring the Effectiveness of News Releases" featured in Shonali Burke Consulting blog
Monday, July 25, 2016
Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week's roundup. Measuring the Effectiveness of News...