Rutgers Business School

cultivating business knowledge, ethics, and global perspective through innovative research and teaching

Mini-MBA™: Supply Chain in a Digitized Network
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Integrated Marketing Communications: Building Agile Marketing Strategies
Corporate Programs: Improving Bottom Line Results
Mini-MBA for Engineers and Technology Managers: Empowering the Technical Professional with Increase Business Acumen
Rutgers Business School News

Forgetting to Further Our Education When It Just May Count Most

Shortly after I began working with the Rutgers Exec Ed team, it dawned on me that these programs would have been immensely beneficial to me in previous positions as a marketer. Sure, I had earned my MBA degree, but things change so quickly in today’s landscape – particularly with regard to marketing. More ›

Monday, October 5, 2015

TAGS: Christina Murphy Digital Marketing Executive Education Marketing Social Media Marketing

Rutgers Business School News

Refining the Role of the Supply Chain for the Enterprise?

Supply Chain functions are becoming more strategically relevant to the success of a company than ever before. And in so doing, there is an unprecedented call for a robust pipeline of talent throughout the continuum of supply. More ›

Monday, September 21, 2015

TAGS: Business Customer Experience Executive Education Leadership Ron Guido Supply Chain

Rutgers Business School News

The Missing Step in Keyword Research

I regularly speak to small businesses that are trying to improve their organic search marketing. Even those who understand the concept of keyword research often miss a basic step. One particular step that makes the difference between a successful search program and a program that fails to produce much of an impact.  More ›

Monday, September 14, 2015

TAGS: Executive Education Keyword Search Marketing Mike Moran

Rutgers Business School News

Executive Education collaborating with Notre Dame to launch digital marketing certificate program

"It is incredibly exciting to bring our world class digital marketing program to Chicago with the partnership of our colleagues at Notre Dame’s Stayer Center for Executive Education,” said Peter Methot, managing director of executive education at Rutgers Business School. More ›

Wednesday, September 2, 2015

TAGS: Collaborations Digital Marketing Executive Education Peter Methot

Peter Methot quoted in Bloomberg Business regarding Rutgers Business School Executive Education and Notre Dame Digital Marketing Certificate Program collaboration
Wednesday, September 2, 2015
Rutgers Business School Executive Education is launching a one-week Digital Marketing Certificate Program in Chicago, IL. This program, offered by Rutgers Business School in partnership with the...
Peter Methot featured throughout PR Daily article on optimizing online content for greater reach, readership, and results
Tuesday, August 4, 2015
PR Daily
Nobody likes crafting a stellar press release, blog entry or even social media post, only to watch it disappear into a black hole with little or no exposure. Here are three ways to optimize your...
Farrokh Langdana quoted in The Economist regarding transferable military capabilities to the business world
Tuesday, August 4, 2015
The Economist
Many of the capabilities military personnel develop during their service are the same as those that are sought out in the corporate world. A 2005 study on the high representation of veterans in the...
Judy Young quoted in Seattle PI on the Spring 2015 Executive Leadership Certificate Program "An Ethical Journey to Success"
Tuesday, April 7, 2015
Seattle PI
The Rutgers Institute for Ethical Leadership (IEL) announced that 24 leaders from the business and nonprofit sectors completed the Spring 2015 Executive Leadership Certificate Program. The two-day...
Christina Murphy featured in Globe Advisor article on new Mini-MBA: Integrated Marketing Communications certificate program
Monday, April 6, 2015
Globe Advisor
While the topic of Integrated Marketing Communications (IMC) isn't new to marketers and communications professionals, it's a practice that's undergone a recent metamorphosis and continues to evolve...