Rutgers Business School

cultivating business knowledge, ethics, and global perspective through innovative research and teaching

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Integrated Marketing Communications: Building Agile Marketing Strategies
Mini-MBA for Engineers and Technology Managers: Empowering the Technical Professional with Increase Business Acumen
Corporate Programs: Improving Bottom Line Results
Rutgers Business School News

The New Employee Experience (EX)

The past several years of business have revealed an inescapable truth: Social employees are the new authentic marketing channel. More ›

Tuesday, August 25, 2015

TAGS: Digital Marketing Executive Education Mark Burgess New Employee Exeperience

Rutgers Business School News

#RBSEE's very own Mark Schaefer discusses potential changes for Twitter on CNN

User growth has been sluggish and investors are wondering what Twitter can do to become an even bigger player in the digital advertising market. More ›

Tuesday, August 11, 2015

TAGS: Digital Marketing Executive Education Mark Schaefer Social Media Marketing

Rutgers Business School News

Are You Overlooking Paid Search Optimization?

Remember the exciting days at the turn of the century when paid search was the hottest game in town? Yet it seems to now be yesterday’s news. It’s not sexy anymore. Paid search is now a normal, boring part of everyone’s digital marketing program. More ›

Monday, August 10, 2015

TAGS: Digital Marketing Executive Education Marketing Mike Moran SEO Social Media

Rutgers Business School News

Vet's experience, perseverance and Rutgers Executive MBA land him the ideal job

After returning to civilian life in early 2012, Chris Wilson landed a job in sales with International Paper. He was two years out of the Marines and mid-way through the Executive MBA program at Rutgers Business School when he started experiencing symptoms of post-traumatic stress disorder. More ›

Tuesday, July 28, 2015

TAGS: alumni profile Executive Education Executive MBA Farrokh Langdana Nonprofit

Peter Methot featured throughout PR Daily article on optimizing online content for greater reach, readership, and results
Tuesday, August 4, 2015
PR Daily
Nobody likes crafting a stellar press release, blog entry or even social media post, only to watch it disappear into a black hole with little or no exposure. Here are three ways to optimize your...
Farrokh Langdana quoted in The Economist regarding transferable military capabilities to the business world
Tuesday, August 4, 2015
The Economist
Many of the capabilities military personnel develop during their service are the same as those that are sought out in the corporate world. A 2005 study on the high representation of veterans in the...
Judy Young quoted in Seattle PI on the Spring 2015 Executive Leadership Certificate Program "An Ethical Journey to Success"
Tuesday, April 7, 2015
Seattle PI
The Rutgers Institute for Ethical Leadership (IEL) announced that 24 leaders from the business and nonprofit sectors completed the Spring 2015 Executive Leadership Certificate Program. The two-day...
Christina Murphy featured in Globe Advisor article on new Mini-MBA: Integrated Marketing Communications certificate program
Monday, April 6, 2015
Globe Advisor
While the topic of Integrated Marketing Communications (IMC) isn't new to marketers and communications professionals, it's a practice that's undergone a recent metamorphosis and continues to evolve...
Rutgers Business School Executive Education announces new program: "Fundamentals of Finance for Managers"
Monday, March 30, 2015
Understanding financial data can be a challenging and daunting task, especially for those with no formal financial background. However, to succeed in today's complex business environment, even...