Rutgers Business School

cultivating business knowledge, ethics, and global perspective through innovative research and teaching

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Integrated Marketing Communications: Building Agile Marketing Strategies
Viral Video Marketing: Successful Shared Media
Mini-MBA for Engineers and Technology Managers: Empowering the Technical Professional with Increase Business Acumen
Fundamentals of Finance for Managers: Analyzing Financial Data
Corporate Programs: Improving Bottom Line Results
Rutgers Business School News

Social Media Interview with #RBSEE Faculty Member Mark Burgess

We recently sat down with RBSEE's own Mark Burgess to get his insights on the topic of social media, including what ignited his passion for social, a look at current trends, and where social is headed in the future.  More ›

Tuesday, May 19, 2015

TAGS: Executive Education Mark Burgess Marketing Social Media Social Media Marketing

Rutgers Business School News

My CEO Doesn't Believe in Paid Search

At a webinar on search marketing, I received a plaintive question from a participant. She had listened carefully to all my advice, but practically wailed into the phone, "My CEO does not believe in paid search. What can I do?" More ›

Friday, May 8, 2015

TAGS: Digital Marketing Executive Education Mike Moran SEO

Rutgers Business School News

How Deeply do you Respond to Customers in Public?

My go-to advice for businesses on social media is to reply, reply, reply. Always respond seriously to your customer’s complaints, whether or not you think they’re legitimate. But how deep should your response go—especially on social media, where everything is public? Clearly, a breezy “We’re working with this customer offline” might not be all that’s needed, but having the complete unique customer discussion online might not be right either. What is right? More ›

Tuesday, April 14, 2015

TAGS: Answering Questions Executive Education Integrated Marketing Communications Mike Moran Social Media

Rutgers Business School News

Faculty Insight: One-two punch knocks oil prices down

Oil prices are falling due to two factors. A drop in global economic activity (China, India, Europe) has pushed demand down. And OPEC countries have increased the supply of oil to maintain revenue to match their spending.  More ›

Thursday, April 2, 2015

TAGS: Business Essentials Executive Education Farrokh Langdana Oil Prices

Judy Young quoted in Seattle PI on the Spring 2015 Executive Leadership Certificate Program "An Ethical Journey to Success"
Tuesday, April 7, 2015
Seattle PI
The Rutgers Institute for Ethical Leadership (IEL) announced that 24 leaders from the business and nonprofit sectors completed the Spring 2015 Executive Leadership Certificate Program. The two-day...
Christina Murphy featured in Globe Advisor article on new Mini-MBA: Integrated Marketing Communications certificate program
Monday, April 6, 2015
Globe Advisor
While the topic of Integrated Marketing Communications (IMC) isn't new to marketers and communications professionals, it's a practice that's undergone a recent metamorphosis and continues to evolve...
Rutgers Business School Executive Education announces new program: "Fundamentals of Finance for Managers"
Monday, March 30, 2015
Understanding financial data can be a challenging and daunting task, especially for those with no formal financial background. However, to succeed in today's complex business environment, even...
Stacy Schwartz quoted in EContent differentiating omnichannel from multichannel marketing
Monday, March 2, 2015
Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and...
Rutgers Business School Executive Education is tailoring some of its newest certificate programs to assist veterans who are transitioning into the workforce
Wednesday, February 18, 2015
Yahoo News
Rutgers Business School Executive Education (RBSEE) is tailoring some of its newest certificate programs to assist veterans who are transitioning into the workforce. Programs such as the NEW Mini-...