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Rutgers Business School News

Rutgers Business School Executive Education (RBSEE) is poised for growth

In addition to offering programs in the areas of digital marketing, economics, finance, healthcare, ethics and leadership, there are plans to launch new programs in data analytics, risk, compliance, engineering and technology. A selection of these programs are planned to be offered in Singapore for the very first time. The global reach will also be accelerated by way of an expanded catalog of online program offerings. More ›

Friday, August 29, 2014

TAGS: Digital Marketing Executive Education Leadership Management Marketing Mini-MBA Social Media

Rutgers Business School News

Shelf Life of Digital Marketing or Social Media Marketing Courses

Digital innovation continues to propel the marketing industry forward, and the pace is mind-blowing. As marketers, we rely on data, analysis and insights to stay informed and inspired. But how does an instructor – any instructor – stay 20 minutes ahead of executives working in marketing, advertising, branding, communications, or sales? These participants think of the team of top industry experts teaching these courses as their resource for everything from high-level insights to deck-ready stats to useful tools. They want to see the data we’re exploring and the trends we’re tracking along with forward-looking perspectives and behind-the-scenes looks at digital campaigns —across industries, platforms and audiences. I often joke that the course content delivered with their Apple iPad should come with an advisory: best if used before the next Google algorithm update or Facebook change. But to the participants of these Mini-MBA programs the shelf life of their Digital Marketing or Social Media Marketing courses is no laughing matter. More ›

Tuesday, August 26, 2014

TAGS: Digital Marketing Executive Education Rutgers Business School Social Media Marketing

Rutgers Business School News

Rutgers instructor Terry Seamon advocates hiring the unemployed

In a guest blog, Terry Seamon, an Essential Management Skills instructor with Rutgers Business School Executive Education, writes that every organization is looking to improve and some want to transform themselves into a high performance organization. "Who better to help with this than someone from the 'front lines' of change?" Seamon writes. "Someone who is a living, breathing veteran of transformation and change?" More ›

Monday, February 10, 2014

TAGS: Blogs Executive Education Hiring Practices Terrence Seamon Unemployment

Rutgers Business School News

Guest blogger Kim Callinan advises digital marketing professionals to have a strategy as well as patience

"The most successful digital marketing professionals are not necessarily the ones who are the most strategic or have the best ideas," Callinan writes in her blog, "but rather the ones who are able to help an organizational leader understand how to use social media to achieve both their personal career goals as well as the goals of the organization." More ›

Thursday, January 30, 2014

TAGS: Blogs Communications Executive Education Kim Callinan Progress Social Media

Mini-MBA Digital Marketing graduate and owner of Propel Media Group in final round of Start Something Challenge reported in NJBIZ
Monday, August 4, 2014
Chrishan Wright, who has worked in government relations and marketing since 1996, was able to turn her first unemployment experience into media content on downsizing for MSNBC and a blog featured on...
Judy Young announced Mini-MBA program in Ethical Leadership on NJBIZ
Thursday, July 31, 2014
The Institute for Ethical Leadership at Rutgers Business School announced Thursday that it will be offering a new Mini-MBA program in Ethical Leadership. "This Mini-MBA includes ethics and values,...
Peter Methot, managing director, executive education, Rutgers Business School, featured trainer for search engine optimization webinar
Monday, July 14, 2014
Attendees of SEO for PR Update: Boost Buzz, Brand and Web Traffic with New Search Engine Marketing Tips will learn how to create the SEO-rich content, how to find the best keywords, how to use social...
Management lessons from NY Times editor firing
Tuesday, May 20, 2014
Bloomberg News
While few people agree on just about any aspect of Jill Abramson’s dismissal as executive editor of the New York Times (NYT), there’s general consensus on this: The company didn’t handle it well....
New Jersey Nonprofit Executives Participate in Long-Term Leadership Program Sponsored by The Prudential Foundation at the Rutgers Institute for Ethical Leadership
Tuesday, September 24, 2013
Senior executives from 14 New Jersey nonprofit organizations have been selected to participate in the second cohort of The Prudential Foundation Nonprofit Executive Fellows Program at the Institute...