Rutgers Business School

cultivating business knowledge, ethics, and global perspective through innovative research and teaching

Mini-MBA™: Strategic Healthcare Management for Practices
Mini-MBA™: Supply Chain in a Digitized Network
Integrated Marketing Communications: Building Agile Marketing Strategies
Corporate Programs: Improving Bottom Line Results
Mini-MBA for Engineers and Technology Managers: Empowering the Technical Professional with Increase Business Acumen
Rutgers Business School News

Search Marketing is a Roller Coaster

I've seen plenty of people study search marketing. Get all the right training. Put together the right keyword lists. Test the right copy. In fact, they've got everything under control. But that's the problem. It's all under control. If you're really doing search marketing (or just about any Internet marketing) the right way, it's not under your control. It's under your customer's control. More ›

Tuesday, January 19, 2016

TAGS: Executive Education Keyword Search Marketing Mike Moran SEO

Rutgers Business School News

Letter from Dean Lei: New initiatives to strengthen and grow Rutgers Business School in 2016

We are determined to build one of the most eminent public business schools on the East Coast, and we must have a strong infrastructure and foundation that support this goal. To do so, we shall launch two new initiatives in 2016: (1) to strengthen connections with our alumni, and (2) to enhance the experience at RBS for all. More ›

Friday, January 15, 2016

TAGS: Alumni Executive Education Executive MBA International Lei Lei Letter from Dean Lei

Rutgers Business School News

Does Search Marketing Belong in Marketing or Sales?

Is this the way you think about search marketing? “Either marketing, or sales”? The most important concept behind successful search marketing is direct marketing--and to anyone who knows a lot about direct marketing, this question doesn’t make a lot of sense.  More ›

Tuesday, December 15, 2015

TAGS: Digital Marketing Executive Education Mike Moran Mini-MBA Sales Social Media Marketing

Rutgers Business School News

Rutgers Executive Education introduces accelerated program in Strategic Healthcare Management for Practices

"This Mini-MBA: Strategic Healthcare Management for Practices addresses an unmet need in the healthcare industry," said Program Manager Jennie Fine. "Healthcare practices are small businesses, and the reality is that operational or compliance-related inefficiencies are a drain on time and resources." More ›

Wednesday, December 9, 2015

TAGS: Executive Education Healthcare Management Mini-MBA

Executive Education faculty member Neal Schaffer quoted in Democrat & Chronicle article on use of Instagram photos by digital marketers
Saturday, January 2, 2016
They grew up in Rochester, but Ryan Marks and Cody Dalton never met until they both landed jobs at Brand Networks. Dalton's job was to find great stock photos for companies to use on their social...
Jackie Scott quoted in Rutgers Today story on Mini-MBA™: Supply Chain in a Digitized Network and the changing supply chain industry
Tuesday, November 10, 2015
Rutgers Today
Rutgers Business School Executive Education is launching an accelerated certificate program in Next-Generation Supply Chain Strategy for leaders and emerging leaders. The Mini-MBA™: Supply Chain in a...
Peter Methot quoted in Bloomberg Business regarding Rutgers Business School Executive Education and Notre Dame Digital Marketing Certificate Program collaboration
Wednesday, September 2, 2015
Rutgers Business School Executive Education is launching a one-week Digital Marketing Certificate Program in Chicago, IL. This program, offered by Rutgers Business School in partnership with the...
Peter Methot featured throughout PR Daily article on optimizing online content for greater reach, readership, and results
Tuesday, August 4, 2015
PR Daily
Nobody likes crafting a stellar press release, blog entry or even social media post, only to watch it disappear into a black hole with little or no exposure. Here are three ways to optimize your...
Farrokh Langdana quoted in The Economist regarding transferable military capabilities to the business world
Tuesday, August 4, 2015
The Economist
Many of the capabilities military personnel develop during their service are the same as those that are sought out in the corporate world. A 2005 study on the high representation of veterans in the...