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Rutgers Business School News

When the Going Gets Tough, the Tough Go Omnichannel Shopping

Today's consumers want it all: retail store experiences and interactions, endless product selection, price transparency, and anytime/anywhere access. Stacy Smollin Schwartz shares a personal account of an in-store experience and how it led her to a new appreciation of omnichannel shopping. More ›

Tuesday, October 21, 2014

TAGS: Amazon eCommerce Executive Education Marketing Mobile Omnichannel Retail Shopping ToysRUs

Rutgers Business School News

Differentiate or die! It’s the digital marketing curse…

In this blog, originally posted on biznology.com, Mike Moran uses the example of a successful local business to illustrate the importance of differentiating yourself from the new and different competitors you find when you begin selling your product in an online environment. Read on for details, but here's a hint - specialize! More ›

Thursday, October 16, 2014

TAGS: Differentiate Digital Marketing Executive Education Mike Moran Rutgers Business School Specialize

Rutgers Business School News

Rutgers Business School Executive Education inks deal with IEEE to offer new Mini-MBA: Engineering and Technology Management

Rutgers Business School Executive Education (RBSEE) is partnering with the Institute of Electrical and Electronics Engineers (IEEE) to create a new Mini-MBA in Engineering and Technology Management. The intensive one-week program, being held the week of December 8, 2014 in New Brunswick, New Jersey, was developed through a unique collaboration between the internationally ranked Rutgers Business School and IEEE, the world’s largest technical professional society.  More ›

Monday, October 6, 2014

TAGS: Engineering Executive Education Mini-MBA Technology Training

Rutgers Business School News

Can Innovation in Telecommunications Solve the World's Biggest Challenges?

Rutgers Business School Executive Education Global Program Director Jackie Scott shares the potential of robots - innovative solutions and powerful answers. More ›

Tuesday, September 30, 2014

TAGS: Blogs Customer Centricity Ebola Outbreak Executive Education Innovation Jackie Scott Powerful Answers Rutgers Business School Telepresence Robot User Experiences YouTube

New Certificate Program, Executive Leadership: An Ethical Journey to Success provides tools for tackling the toughest challenges said Ann Buchholtz in NBC Right Now article
Monday, October 20, 2014
NBC Right Now
In the wake of ever increasing lawsuits and stories in the media about corporate missteps, the Institute for Ethical Leadership (IEL), located at Rutgers Business School, is offering a new...
Rutgers Business School Executive Education instructor Rob Petersen summarized 16 social media metrics quantifying The Ice Bucket Challenge in BarnRaisers
Sunday, August 31, 2014
BarnRaisers
The Ice Bucket Challenge has its fans and critics. But there’s no denying, for a very worthwhile organization, the ALS Ice Bucket Challenge has generated tremendous awareness and financial success....
Mini-MBA Digital Marketing graduate and owner of Propel Media Group in final round of Start Something Challenge reported in NJBIZ
Monday, August 4, 2014
NJBIZ
Chrishan Wright, who has worked in government relations and marketing since 1996, was able to turn her first unemployment experience into media content on downsizing for MSNBC and a blog featured on...
Judy Young announced Mini-MBA program in Ethical Leadership on NJBIZ
Thursday, July 31, 2014
NJBIZ
The Institute for Ethical Leadership at Rutgers Business School announced Thursday that it will be offering a new Mini-MBA program in Ethical Leadership. "This Mini-MBA includes ethics and values,...
Peter Methot, managing director, executive education, Rutgers Business School, featured trainer for search engine optimization webinar
Monday, July 14, 2014
Attendees of SEO for PR Update: Boost Buzz, Brand and Web Traffic with New Search Engine Marketing Tips will learn how to create the SEO-rich content, how to find the best keywords, how to use social...