Rutgers Business School

cultivating business knowledge, ethics, and global perspective through innovative research and teaching

Integrated Marketing Communications: Building Agile Marketing Strategies
Viral Video Marketing: Successful Shared Media
Mini-MBA for Engineers and Technology Managers: Empowering the Technical Professional with Increase Business Acumen
Fundamentals of Finance for Managers: Analyzing Financial Data
Corporate Programs: Improving Bottom Line Results
Rutgers Business School News

What are the Top Six Social Video Trends for Brands in 2015?

Our colleagues at Unruly have just published a timely report entitled, “10 Social Video Trends to Look Out for in 2015.” Using proprietary data on consumer behavior and video sharing trends, Unruly regularly makes their research findings public. They enjoy collaborating with leading academics from around the globe, and data gathered by Unruly will be featured in the new online course, Viral Video Marketing: Social Sharing Demystified, which is being offered by the Rutgers Business School. Here are the top six social video trends discussed in Unruly's latest report that brands and their agencies can take to the bank in 2015:  More ›

Tuesday, March 24, 2015

TAGS: Executive Education Greg Jarboe Viral Video Marketing Viral Video Trends

Rutgers Business School News

The All-Time Top-Secret Search Marketing Trick

Sometimes I can tell just by the way they sidle up to me at a conference. They look around to make sure no one is watching, and then they half-whisper to me out of the side of their mouths, "Just between you and me, what is the trick to search marketing?" More ›

Thursday, March 12, 2015

TAGS: Executive Education Marketing Mike Moran Top Secret

Rutgers Business School News

Ecommerce: Accounting for Free Shipping

You don’t need to be an industry pundit to know that online shoppers love free shipping deals.  More ›

Friday, March 6, 2015

TAGS: Executive Education Marketing Online Shopping Shipping Stacy Schwartz

Rutgers Business School News

Which Ads won Super Bowl 2015? It Depends on the Metrics you use.

Super Bowl 2015 provided several teachable moments for individuals planning to take the Online Viral Video Marketing: Social Sharing Demystified program, which begins on April 20. For example, it’s clear to everyone that the New England Patriots beat the Seattle Seahawks to win Super Bowl 2015 by a score of 28 to 24. But which Super Bowl ads won the Big Game? Well, it depends on which metrics that marketers, product or brand managers, or creative agents use. More ›

Monday, February 23, 2015

TAGS: Executive Education Greg Jarboe Super Bowl Ads Viral Video Marketing

Stacy Schwartz quoted in EContent differentiating omnichannel from multichannel marketing
Monday, March 2, 2015
EContent
Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and...
Rutgers Business School Executive Education is tailoring some of its newest certificate programs to assist veterans who are transitioning into the workforce
Wednesday, February 18, 2015
Yahoo News
Rutgers Business School Executive Education (RBSEE) is tailoring some of its newest certificate programs to assist veterans who are transitioning into the workforce. Programs such as the NEW Mini-...
Joe Schaffer quoted in New York Times about RBS Executive Education global program with Johnson & Johnson
Monday, February 16, 2015
New York Times
Since 2011, Rutgers Business School Executive Education (RBSEE) has worked closely with dozens of Johnson & Johnson regional employees to design and execute a customized global digital learning...
Co-authors Mark and Cheryl Burgess of The Social Employee: How Great Companies Make Social Media Work featured in Business 2 Community interview
Saturday, February 7, 2015
At Mitel, an Ontario business communications company, managers have enlisted 1,600 people to become actively involved in social media. Ontario business communications company Mitel has been around...
Mark Burgess comments on MIT Sloan article "Can You Really Let Employees Loose on Social Media?"
Friday, February 6, 2015
The Ontario business communications company Mitel is a $1.2 billion business, but you’re excused if you’re not familiar with it — yet! “Although we’ve been around for 41 years, our brand is not well...