Rutgers Business School

cultivating business knowledge, ethics, and global perspective through innovative research and teaching

Mini-MBA™: Customer Centric Management. Connecting the dots between your business and your customer experience.
Mini-MBA™: Idea Design to Execution Accelerator (IDEA). Do you need to execute ideas at an accelerated pace?
Mini-MBA™: Data Driven Management. Gain an understanding of data and how it permeates everything we do.
Corporate Programs: Improving Bottom Line Results
Mini-MBA for Engineers and Technology Managers: Empowering the Technical Professional with Increase Business Acumen
Rutgers Business School News

Breakthrough Interview with Mark Schaefer

We launched our exciting new “Breakthrough with Brilliance” interview series featuring emerging and established “game-changers” in late 2016. We’re thrilled to have this opportunity to interview one of the brightest minds and luminaries in modern marketing today, Mark Schaefer.  More ›

Thursday, February 16, 2017

TAGS: Christina Murphy Executive Education Jackie Scott Mark Schaefer Marketing Mini-MBA Rutgers Business School Executive Education

Rutgers Business School News

Breakthrough Business Thinking: What does it mean to be “Known” and Why is it so Important to Build your Personal Brand in the Digital Age?

Recently, our Rutgers Business School Executive Education team spoke with Mark W. Schaefer, Executive Director, Schaefer Marketing Solutions.  More ›

Tuesday, February 14, 2017

TAGS: Christina Murphy Executive Education Mark Schaefer Marketing Mini-MBA Rutgers Business School Executive Education

Rutgers Business School News

Breakthrough Business Thinking: How Can Gamification be Used Strategically to Enhance Customer Experience?

Recently, our Rutgers Business School executive education team spoke with Ankit Shah, Chief Strategy Officer and Managing Director at the Dopamine Agency.  More ›

Wednesday, February 8, 2017

TAGS: Ankit Shah Customer-Centric Management Executive Education Mini-MBA Rutgers Business School Executive Education Vickie Anderson

Rutgers Business School News

Do You Still Need to Measure Brand Awareness?

I’m a late bloomer, as far as marketers go. Most of my experience for a long time was in technology -- I didn’t even touch marketing until 20 years into my career, in 1998. My main focus has always been in digital marketing from the start, meaning I never really got on board with traditional marketing tactics. Those who did often seem to ask me the same question, though: “what about brand awareness?”  More ›

Tuesday, February 7, 2017

TAGS: Digital Marketing Executive Education Measuring Awareness Mike Moran Rutgers Business School Executive Education

Rutgers Business School Executive Education instructor joined SEMPO’s Board of Directors reported in Financial Buzz
Wednesday, February 1, 2017
Financial Buzz
SEMPO, the world's largest nonprofit organization serving the search and digital marketing industry and the marketing professionals engaged in it, announced today that Mike Moran, long-time search...
Stacy Smollin Schwartz was surprised that many social marketers have yet to begin paid promotions published in EContent
Wednesday, December 14, 2016
EContent
The free lunch is over, social media marketers: prepare to pony up and devote even more of your budget to paid promotion on Facebook, Twitter, Snapchat, and their ilk. That's the conclusion reached...
New graduate certificate providing important skillset in real estate, public planning and urban design said Morris Davis in NJBIZ
Tuesday, December 6, 2016
NJBIZ
Rutgers University, through its Rutgers Business School Center for Real Estate and Edward J. Bloustein School of Planning and Public Policy, is offering a new graduate certificate in real estate...
Masters Thesis Writing ranked Mini MBA in Marketing in the top 7 Best Online Programs to Earn an MBA in Marketing
Thursday, October 6, 2016
Have you been thinking about earning an MBA in marketing? First, you need to choose the right provider. Consider online learning as an alternative to attending classes in person. Online learning...
Mark Burgess on Wharton Business Radio led discussions on social employee advocacy marketing and social leaders
Wednesday, September 7, 2016
Mark Burgess, Rutgers Business School Executive Education faculty member, was a guest on the Wharton Marketing Matters Business radio show on Sirius XM (Sept 7th).   He and his business...