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Rutgers Business School News

11 Studies Prove Digital Marketing ROI

New media channels have more to prove. Many companies believe there still isn’t enough data to prove return on investment (ROI) in digital marketing. However, according to Nielsen Ad Dynamics, companies in FMCG (Fast Moving Consumer Goods) allocate 60% of media to television even though only 18% of tradition TV campaigns generate a positive ROI (source: Socialnomics).  More ›

Friday, December 19, 2014

TAGS: Digital Marketing Executive Education Promotions Return on Investment Rob Petersen

Rutgers Business School News

The 5 hottest marketing jobs in a digital age

How can we expect marketing jobs to be impacted by technology over the next few years? Here is a forecast of the hottest marketing jobs culled from studies and conversations with dozens of marketing clients and executives in my classes: More ›

Tuesday, December 16, 2014

TAGS: Digital Employment Executive Education Mark Schaefer Marketing

Rutgers Business School News

10 Experts Give Top Criteria for Killer Presentations

• Only 50% of a presentation is remembered after 10 minutes • Only 25% by the next day • Only 10% within a week (source: Jack Malcolm) Even though you sweat and toil over a presentation, the facts indicate your audience quickly forgets most of it. So what do you do to stand out? Make you audience remember? Achieve the goal of the presentation?  More ›

Tuesday, December 9, 2014

TAGS: Effective Presentations Executive Education Robert Petersen Sales

Rutgers Business School News

27 Surprising Facts about Salespeople who are Social Selling

Social Selling is the use of social media to interact directly with prospects, to answer questions and offer thoughtful content until the prospect is ready to buy. More ›

Thursday, December 4, 2014

TAGS: Executive Education Robert Petersen Sales Social Media Social Media Marketing

Digital natives and managerial professionals demand flexibility and convenience of online learning said Peter Methot in BusinessBecause
Wednesday, November 19, 2014
On weekday mornings, Daria Demina rises at 5AM in Moscow with a thirst for knowledge. The financial bachelor’s student, enrolled at the Plekhanov Russian University of Economics, is at her peak of...
“We have seen an exponential increase in the value employers place on a mini-MBA” said Peter Methot in BusinessBecause
Sunday, November 16, 2014
America and Canada have become clusters for new “mini-MBA” courses which are being taught from Toronto to New Brunswick, but the trend has not yet emerged across Europe. “It acts as a complement,”...
Understanding ethical decisions can help a company avoid lawsuits said Ann Buchholtz in NJBIZ
Wednesday, October 29, 2014
Rutgers Business School in Newark will be offering a two-day executive educational program called Executive Leadership: An Ethical Journey to Success. The program, hosted by The Institute for Ethical...
New Institute for Ethical Leadership certificate program provides tools leaders need to be prepared said Judy Young in TMC article
Tuesday, October 28, 2014
TMC News
According to Institute for Ethical Leadership Executive Director Judy Young, "These days, companies can't avoid ethical dilemmas and leaders need to be prepared. This new Executive Leadership: An...
New Certificate Program, Executive Leadership: An Ethical Journey to Success provides tools for tackling the toughest challenges said Ann Buchholtz in NBC Right Now article
Monday, October 20, 2014
NBC Right Now
In the wake of ever increasing lawsuits and stories in the media about corporate missteps, the Institute for Ethical Leadership (IEL), located at Rutgers Business School, is offering a new...