Rutgers Business School

cultivating business knowledge, ethics, and global perspective through innovative research and teaching

Mini-MBA™: Strategic Healthcare Management for Practices
Mini-MBA™: Supply Chain in a Digitized Network
Integrated Marketing Communications: Building Agile Marketing Strategies
Corporate Programs: Improving Bottom Line Results
Mini-MBA for Engineers and Technology Managers: Empowering the Technical Professional with Increase Business Acumen
Rutgers Business School News

Executive Education program focuses on customer experience strategy

There are numerous tactics and approaches that must be in place to maximize your customers' experience and their interaction with your business and staff. The Mini-MBA program will tackle such topics as: fundamentals of customer experience, customer experience strategy and aligning customer and business value.  More ›

Wednesday, August 10, 2016

TAGS: Customer Centricity Customer Experience Executive Education Management Mini-MBA Strategy

Rutgers Business School News

Have You Got the Power?

The song entitled “I’ve Got the Power” by a group called Snap came into my head and all I could think about was how this describes today’s customer. Then I chuckled to myself and thought that I have got to get a life! However, these four little words, could not be truer. More ›

Monday, August 8, 2016

TAGS: Customer Experience Customer-Centric Management Executive Education Mini-MBA Vickie Anderson

Rutgers Business School News

“Up” Your Game in Crisis Management

I’ve seen maybe one (okay, many more than one) crisis management situations in my time. (Have I mentioned that I’m old before?) What did the crises that resolved themselves best have in common? Surprisingly, the success was often not related to the actual crisis. What these situations had in common was how well the company had planned for crisis management. Every crisis is different, but your company needs to have someone in charge whenever a crisis emerges, armed with a plan. That plan can take many forms, but there are three basic pieces to every crisis management plan that apply almost universally. Does your crisis plan address them? More ›

Wednesday, July 20, 2016

TAGS: Business Crisis Management Executive Education Marketing Mike Moran

Rutgers Business School News

Getting Your Organization in Customer-Centric Shape

Have you ever been on a diet to lose weight or decided to work out to get those washboard abs that you envisioned? If you have, then you know the amount of control, planning, consistency, and time required in reaching your goal. Then, once you reach your goal, you need to find new and improved ways to maintain your achievements. Similarly, creating and implementing an effective customer-centric strategy requires the same components and process. Like diet and exercise, a customer-centric strategy can be challenging to execute and visible results take time.  More ›

Monday, June 20, 2016

TAGS: Customer-Centric Management Executive Education Mini-MBA Vickie Anderson

Greg Jarboe's case study "Measuring the Effectiveness of News Releases" featured in Shonali Burke Consulting blog
Monday, July 25, 2016
Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week's roundup. Measuring the Effectiveness of News...
Executive Education's Joseph Schaffer quoted by U.S. News & World Report on popularity of online certificate programs
Tuesday, July 12, 2016
When Allison Bonner was wrapping up her senior year at the University of North Carolina—Chapel Hill in 2013, she desired business skills to round out her resume and supplement her double major...
Glen Gilmore warns that the Internet of Things (IoT) vulnerable to hacking in Dynamic CISO
Friday, June 3, 2016
Dynamic CISO
By employing the Internet of Things (IoT) in our homes, the lights turn on and the temperature adjusts automatically when we walk through the door, our refrigerators inform us when we need milk, and...
Students in the mini-MBA program, Business Management for Military and Veterans, learn to "take their military strategy and use it as business strategy," said Margaret O'Donnell in Hispanic Outlook
Monday, May 2, 2016
To strengthen and improve the business careers of veterans, Rutgers Business School introduced a mini-MBA program, Business Management for Military and Veterans, in fall 2015.   Veterans...
Executive Education faculty member Neal Schaffer quoted in Democrat & Chronicle article on use of Instagram photos by digital marketers
Saturday, January 2, 2016
They grew up in Rochester, but Ryan Marks and Cody Dalton never met until they both landed jobs at Brand Networks. Dalton's job was to find great stock photos for companies to use on their social...