Rutgers Business School

cultivating business knowledge, ethics, and global perspective through innovative research and teaching

Building Agile Marketing Strategies: Integrated Marketing Communications
Successful Shared Media: Viral Video Marketing
Empowering the Technical Professional with Increased Business Acumen: Engineering and Technology Management
Analyzing Financial Data: Fundamentals of Finance for Managers
Improving Bottom Line Results: Corporate Programs
Rutgers Business School News

Which Ads won Super Bowl 2015? It Depends on the Metrics you use.

Super Bowl 2015 provided several teachable moments for individuals planning to take the Online Viral Video Marketing: Social Sharing Demystified program, which begins on April 20. For example, it’s clear to everyone that the New England Patriots beat the Seattle Seahawks to win Super Bowl 2015 by a score of 28 to 24. But which Super Bowl ads won the Big Game? Well, it depends on which metrics that marketers, product or brand managers, or creative agents use. More ›

Monday, February 23, 2015

TAGS: Executive Education Greg Jarboe Super Bowl Ads Viral Video Marketing

Rutgers Business School News

Plotting Your Course with a Social Employee Pilot Program

If your organization had a voice, what would it sound like? Who would be speaking? Would it be the higher-ups in the C Suite, your employees and coworkers, or all those voices resounding as one? More ›

Thursday, February 19, 2015

TAGS: Executive Education Mark Burgess Marketing ROI Social Media

Rutgers Business School News

Are "Safe" Bonds Becoming Risky?

Creditworthy bonds, especially U.S. Treasury securities, have been known for their safe haven status. They often served as ballast for diversified portfolios, providing key support during times of market distress, and relatively attractive returns since the early 1980s. Will this “rock solid” investment serve as the foundation for diversified portfolios of the future? The short answer is, other than likely being a benefit during an acute period of market distress, “No.”  More ›

Monday, February 16, 2015

TAGS: Bonds Business Essentials Executive Education John Longo

Rutgers Business School News

Rutgers Business School Executive Education helps Johnson & Johnson increase digital marketing competency

Joe Schaffer, associate dean of Rutgers Business School Executive Education, said RBSEE has collaborated with Johnson & Johnson from the curriculum design and faculty selection through to the program evaluation phase. "It’s been a privilege to partner with J&J on the development and deployment of this global program," Schaffer said. "The result is a program that both organizations are extremely proud of." More ›

Friday, February 13, 2015

TAGS: Digital Marketing Executive Education Johnson and Johnson

Rutgers Business School Executive Education is tailoring some of its newest certificate programs to assist veterans who are transitioning into the workforce
Wednesday, February 18, 2015
Yahoo News
Rutgers Business School Executive Education (RBSEE) is tailoring some of its newest certificate programs to assist veterans who are transitioning into the workforce. Programs such as the NEW Mini-...
Joe Schaffer quoted in New York Times about RBS Executive Education global program with Johnson & Johnson
Monday, February 16, 2015
New York Times
Since 2011, Rutgers Business School Executive Education (RBSEE) has worked closely with dozens of Johnson & Johnson regional employees to design and execute a customized global digital learning...
Co-authors Mark and Cheryl Burgess of The Social Employee: How Great Companies Make Social Media Work featured in Business 2 Community interview
Saturday, February 7, 2015
At Mitel, an Ontario business communications company, managers have enlisted 1,600 people to become actively involved in social media. Ontario business communications company Mitel has been around...
Mark Burgess comments on MIT Sloan article "Can You Really Let Employees Loose on Social Media?"
Friday, February 6, 2015
The Ontario business communications company Mitel is a $1.2 billion business, but you’re excused if you’re not familiar with it — yet! “Although we’ve been around for 41 years, our brand is not well...
Digital natives and managerial professionals demand flexibility and convenience of online learning said Peter Methot in BusinessBecause
Wednesday, November 19, 2014
BusinessBecause
On weekday mornings, Daria Demina rises at 5AM in Moscow with a thirst for knowledge. The financial bachelor’s student, enrolled at the Plekhanov Russian University of Economics, is at her peak of...