New media channels have more to prove.
Many companies believe there still isn’t enough data to prove return on investment (ROI) in digital marketing.
However, according to Nielsen Ad Dynamics, companies in FMCG (Fast Moving Consumer Goods) allocate 60% of media to television even though only 18% of tradition TV campaigns generate a positive ROI (source: Socialnomics).
How can we expect marketing jobs to be impacted by technology over the next few years? Here is a forecast of the hottest marketing jobs culled from studies and conversations with dozens of marketing clients and executives in my classes: More ›
• Only 50% of a presentation is remembered after 10 minutes
• Only 25% by the next day
• Only 10% within a week (source: Jack Malcolm)
Even though you sweat and toil over a presentation, the facts indicate your audience quickly forgets most of it.
So what do you do to stand out? Make you audience remember? Achieve the goal of the presentation?
Rutgers Business School in Newark will be offering a two-day executive educational program called Executive Leadership: An Ethical Journey to Success.
The program, hosted by The Institute for Ethical...