Rutgers Business School

cultivating business knowledge, ethics, and global perspective through innovative research and teaching

Integrated Marketing Communications: Building Agile Marketing Strategies
Viral Video Marketing: Successful Shared Media
Mini-MBA for Engineers and Technology Managers: Empowering the Technical Professional with Increase Business Acumen
Fundamentals of Finance for Managers: Analyzing Financial Data
Corporate Programs: Improving Bottom Line Results
Rutgers Business School News

How Deeply do you Respond to Customers in Public?

My go-to advice for businesses on social media is to reply, reply, reply. Always respond seriously to your customer’s complaints, whether or not you think they’re legitimate. But how deep should your response go—especially on social media, where everything is public? Clearly, a breezy “We’re working with this customer offline” might not be all that’s needed, but having the complete unique customer discussion online might not be right either. What is right? More ›

Tuesday, April 14, 2015

TAGS: Answering Questions Executive Education Integrated Marketing Communications Mike Moran Social Media

Rutgers Business School News

Faculty Insight: One-two punch knocks oil prices down

Oil prices are falling due to two factors. A drop in global economic activity (China, India, Europe) has pushed demand down. And OPEC countries have increased the supply of oil to maintain revenue to match their spending.  More ›

Thursday, April 2, 2015

TAGS: Business Essentials Executive Education Farrokh Langdana Oil Prices

Rutgers Business School News

What are the Top Six Social Video Trends for Brands in 2015?

Our colleagues at Unruly have just published a timely report entitled, “10 Social Video Trends to Look Out for in 2015.” Using proprietary data on consumer behavior and video sharing trends, Unruly regularly makes their research findings public. They enjoy collaborating with leading academics from around the globe, and data gathered by Unruly will be featured in the new online course, Viral Video Marketing: Social Sharing Demystified, which is being offered by the Rutgers Business School. Here are the top six social video trends discussed in Unruly's latest report that brands and their agencies can take to the bank in 2015:  More ›

Tuesday, March 24, 2015

TAGS: Executive Education Greg Jarboe Viral Video Marketing Viral Video Trends

Rutgers Business School News

The All-Time Top-Secret Search Marketing Trick

Sometimes I can tell just by the way they sidle up to me at a conference. They look around to make sure no one is watching, and then they half-whisper to me out of the side of their mouths, "Just between you and me, what is the trick to search marketing?" More ›

Thursday, March 12, 2015

TAGS: Executive Education Marketing Mike Moran Top Secret

Judy Young quoted in Seattle PI on the Spring 2015 Executive Leadership Certificate Program "An Ethical Journey to Success"
Tuesday, April 7, 2015
Seattle PI
The Rutgers Institute for Ethical Leadership (IEL) announced that 24 leaders from the business and nonprofit sectors completed the Spring 2015 Executive Leadership Certificate Program. The two-day...
Christina Murphy featured in Globe Advisor article on new Mini-MBA: Integrated Marketing Communications certificate program
Monday, April 6, 2015
Globe Advisor
While the topic of Integrated Marketing Communications (IMC) isn't new to marketers and communications professionals, it's a practice that's undergone a recent metamorphosis and continues to evolve...
Rutgers Business School Executive Education announces new program: "Fundamentals of Finance for Managers"
Monday, March 30, 2015
Understanding financial data can be a challenging and daunting task, especially for those with no formal financial background. However, to succeed in today's complex business environment, even...
Stacy Schwartz quoted in EContent differentiating omnichannel from multichannel marketing
Monday, March 2, 2015
EContent
Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and...
Rutgers Business School Executive Education is tailoring some of its newest certificate programs to assist veterans who are transitioning into the workforce
Wednesday, February 18, 2015
Yahoo News
Rutgers Business School Executive Education (RBSEE) is tailoring some of its newest certificate programs to assist veterans who are transitioning into the workforce. Programs such as the NEW Mini-...