Greg Jarboe

Greg Jarboe is the president and co-founder of SEO-PR, a search engine marketing firm that provides search engine optimization, search engine advertising, and search engine promotion services. SEO-PR has also formed a strategic partnership with PR Web that offers help writing press releases for and sending press releases to the major news search engines, including Google News and Yahoo News. Greg has more than 20 years of experience in public relations, corporate communications and marketing at Lotus Development Corp, Ziff-Davis and other companies. He has been called "one of the best PR people in magazineland" by Media Industry Newsletter, and been praised for his "search engine optimization wizardry" by The Measurement Standard.

In addition to writing monthly articles for e-marketing-news, Greg also writes occasional articles for SearchDay, WebProNews, The Measurement Standard, MarketingSherpa, and Ballyhoo Magazine. He frequently speaks at several industry conferences.

Greg graduated with distinction from the University of Michigan, attended the University of Edinburgh, and completed all the course work for his Masters in Applied Management at Lesley College.

Expertise: 

Content marketing, Search engine advertising and optimization, public relations

My Blogs

Rutgers Business School News

Breakthrough Business Thinking: How do we get started with influencing influencers in our marketing campaigns?

Tuesday, August 8, 2017

In this video, we discussed why “Keeping Up with the Kardashians” may not be the best strategy for our influencer marketing campaigns and why taking the time to form mutually-beneficial relationships with influencers is a much better investment of our time and resources. More ›

TAGS: Executive Education Greg Jarboe Social Social Media Marketing

Rutgers Business School News

What are the Top Six Social Video Trends for Brands in 2015?

Tuesday, March 24, 2015

Our colleagues at Unruly have just published a timely report entitled, “10 Social Video Trends to Look Out for in 2015.” Using proprietary data on consumer behavior and video sharing trends, Unruly regularly makes their research findings public. They enjoy collaborating with leading academics from around the globe, and data gathered by Unruly will be featured in the new online course, Viral Video Marketing: Social Sharing Demystified, which is being offered by the Rutgers Business School. Here are the top six social video trends discussed in Unruly's latest report that brands and their agencies can take to the bank in 2015:  More ›

TAGS: Executive Education Greg Jarboe Viral Video Marketing Viral Video Trends

Rutgers Business School News

Which Ads won Super Bowl 2015? It Depends on the Metrics you use.

Monday, February 23, 2015

Super Bowl 2015 provided several teachable moments for individuals planning to take the Online Viral Video Marketing: Social Sharing Demystified program, which begins on April 20. For example, it’s clear to everyone that the New England Patriots beat the Seattle Seahawks to win Super Bowl 2015 by a score of 28 to 24. But which Super Bowl ads won the Big Game? Well, it depends on which metrics that marketers, product or brand managers, or creative agents use. More ›

TAGS: Executive Education Greg Jarboe Super Bowl Ads Viral Video Marketing

Rutgers Business School News

Animoto Survey Reveals the Next Generation of Home Movies

Tuesday, December 2, 2014

A new survey from Animoto has found that consumers are immersing themselves in video creation, with a majority (72 percent) reporting they use video to have keepsakes that they can watch again and again. This and other new survey results will be of special interest to individuals enrolled in any of the marketing programs at the Rutgers Business School.  More ›

TAGS: Executive Education Greg Jarboe Social Media Marketing Video Sharing

Rutgers Business School News

Shelf Life of Digital Marketing or Social Media Marketing Courses

Tuesday, August 26, 2014

Digital innovation continues to propel the marketing industry forward, and the pace is mind-blowing. As marketers, we rely on data, analysis and insights to stay informed and inspired. But how does an instructor – any instructor – stay 20 minutes ahead of executives working in marketing, advertising, branding, communications, or sales? These participants think of the team of top industry experts teaching these courses as their resource for everything from high-level insights to deck-ready stats to useful tools. They want to see the data we’re exploring and the trends we’re tracking along with forward-looking perspectives and behind-the-scenes looks at digital campaigns —across industries, platforms and audiences. I often joke that the course content delivered with their Apple iPad should come with an advisory: best if used before the next Google algorithm update or Facebook change. But to the participants of these Mini-MBA programs the shelf life of their Digital Marketing or Social Media Marketing courses is no laughing matter. More ›

TAGS: Digital Marketing Executive Education Rutgers Business School Social Media Marketing

Rutgers Business School News

How YouTube Works to Connect, Inform, and Inspire People

Friday, September 3, 2010

YouTube is changing the hearts, minds, and actions of people every day. YouTube allows more than 475 million people worldwide to discover, watch and share originally-created videos. People are watching two billion videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, every minute, 24 hours of video is uploaded to YouTube. Some of this video is compelling -- and compelling content can come from anywhere. More ›

TAGS: Blogs Executive Education Greg Jarboe Social Media