Professor Choi’s interests include modeling price competition in various marketing contexts and competitive product positioning. His current research topics include store brand competition and pricing captive products such as laboratory equipment and supplies. He has published in several journals including Marketing Science, Management Science and Journal of Retailing, and contributed chapters to several books.
Professor Choi received his Ph.D. and M.A, for the University of Pennsylvania, MBA from Michigan State University and B.A. from Seoul National University.