S. Chan Choi

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Professor and Department Chair
Office Location: 
100 Rock: Room 3139
Office Phone: 
Academic Info

Ph.D., M.A., University of Pennsylvania; Decision Sciences/Marketing
M.B.A., Michigan State University; Management Science
B.A., Seoul National University; Management


Price Competition, Competitive Product Positioning, Marketing Research, Quantitative Models in Marketing


Marketing for Decision Making

Professor Choi’s interests include modeling price competition in various marketing contexts and competitive product positioning. His current research topics include store brand competition and pricing captive products such as laboratory equipment and supplies. He has published in several journals including Marketing Science, Management Science and Journal of Retailing, and contributed chapters to several books.

Professor Choi received his Ph.D. and M.A, for the University of Pennsylvania, MBA from Michigan State University and B.A. from Seoul National University.