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S. Chan Choi

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Professor
Supply Chain Management & Marketing Sciences
Office Location: 
WP 978
Office Email: 
chanchoi@rci.rutgers.edu
Office Phone: 
973-353-5635
application/pdf iconCurriculum Vitae
Academic Info
Education: 

Ph.D., M.A., University of Pennsylvania; Decision Sciences/Marketing
M.B.A., Michigan State University; Management Science
B.A., Seoul National University; Management

Research Interests: 
Price Competition, Competitive Product Positioning, Marketing Research, Quantitative Models in Marketing
Teaches: 
Marketing for Decision Making
Website: 
http://www.rci.rutgers.edu/~chanchoi/
Bio: 

Professor Choi’s interests include modeling price competition in various marketing contexts and competitive product positioning. His current research topics include store brand competition and pricing captive products such as laboratory equipment and supplies. He has published in several journals including Marketing Science, Management Science and Journal of Retailing, and contributed chapters to several books.

Professor Choi received his Ph.D. and M.A, for the University of Pennsylvania, MBA from Michigan State University and B.A. from Seoul National University.