Chan Choi

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Professor
Office Location: 
WP 978
Office Phone: 
973-353-5635
Academic Info
Education: 

Ph.D., M.A., University of Pennsylvania; Decision Sciences/Marketing
M.B.A., Michigan State University; Management Science
B.A., Seoul National University; Management

Expertise: 

Price Competition, Competitive Product Positioning, Marketing Research, Quantitative Models in Marketing

Teaches: 

Marketing for Decision Making

Bio: 

Professor Choi’s interests include modeling price competition in various marketing contexts and competitive product positioning. His current research topics include store brand competition and pricing captive products such as laboratory equipment and supplies. He has published in several journals including Marketing Science, Management Science and Journal of Retailing, and contributed chapters to several books.

Professor Choi received his Ph.D. and M.A, for the University of Pennsylvania, MBA from Michigan State University and B.A. from Seoul National University.