Gabriela Tonietto

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Assistant Professor
Office Location: 
1 WP: Room 1180
Office Phone: 
Academic Info

Ph.D., Washington University in St. Louis; Marketing
B.S.B.A., Washington University in St. Louis


Consumer Behavior

Gabriela Tonietto joined Rutgers Business School as an Assistant Professor of Marketing in 2017. Tonietto holds a Ph.D. in Marketing and a B.S.B.A. both from Washington University in St. Louis. Her research interests include time perception and consumption, scheduling, and intertemporal preferences. Tonietto’s research provides implications for helping consumers to make better decisions about their time as well as for marketers looking to improve consumers’ experiences. Her research has been published in the Journal of Marketing Research and has been featured in such media outlets as The New York Times, The Huffington Post, and Health.