Geraldine Henderson

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Associate Professor

Supply Chain Management & Marketing Sciences

Office Location:

WP 932

Office Email:

geraldine.henderson@business.rutgers.edu

Office Phone:

973-353-5627

Academic Info

Education:

Ph.D., Northwestern University

Research Interests:

Marketing, Consumer Behavior, Consumer Culture Theory, Global Marketplace Diversity and Inclusion, Consumer Anthropology, Ethnography, Netnography, Social Networks, Cognitive Networks, and Branding

Bio:

Awards: ING Professor of Excellence, Dean's Fello, Humanities Institute Fellow

Geraldine Henderson

Faculty & Research