Rudi Leuschner

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Associate Professor
Office Location: 
WP 986
Office Phone: 
Academic Info

Ph.D., The Ohio State University


Customer Service and the integration of marketing and logistics within that context; Generalizability, Replication, and Meta-Analysis; Implementation and sustainment of the Supply Chain Management Processes; Sustainability in the supply chain


Demand Analysis/Management for Value Chains, Supply Chain Management Strategies

Professor Leuschner is the curriculum coordinator for the MBA supply chain management concentration. His primary research focuses on customer service, especially the integration of marketing and logistics aspects and their impact on customer satisfaction and business outcomes. A second research interest is in generalizable research in supply chain management.  Generalizable evidence is obtained through replication research, where the same study is repeated under different circumstances.  A specific technique is meta-analysis, which is summary and aggregation of results of existing studies to offer generalizable evidence of overall population effects.  A third research interest is in sustainability in the supply chain.  He received his Ph.D. in Logistics and a minor in Marketing from The Ohio State University.  His work has appeared among others in the Journal of Business Logistics and the Journal of Supply Chain Management.  His teaching interests include Business Forecasting for Value Chains, Demand Planning and Fulfillment, Supply Chain Strategies, and Business Logistics and Transportation.


Business Insights

Rutgers Business School News

Breakthrough Business Thinking: How can Supply Chain Finance impact an organizations bottom line?

Wednesday, August 2, 2017

In this brief interview, Professor Rudolf Leuschner shares why Supply Chain leaders need to have a solid understanding of finance to drive innovation and operational excellence across the entire enterprise. More ›

TAGS: Executive Education Rudi Leuschner Supply Chain in a Digitized Network Supply Chain Management

Rutgers Business School News

Business Insight: How FinTech companies are transforming global supply chains

Tuesday, June 28, 2016

Multinational corporations such as Apple, Colgate, Dell, P&G, Kellogg’s and Siemens are using "FinTech" companies to tap previously inaccessible capital in their supply chains to help finance growth in new and emerging markets, develop and support new products, strengthen their financial positions, and increase the capital available to the whole supplier ecosystem. More ›

TAGS: Business Insights Rudi Leuschner Supply Chain Management