John Longo

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Professor of Professional Practice
Office Location: 
100 Rock: Room 5129
Office Phone: 
Academic Info

Ph.D., Rutgers University; Finance
M.B.A., Rutgers University; Finance
B.A., Rutgers University; Economics and Computer Science


Hedge Funds, Behavioral Finance, Investor Psychology, Investment Strategy, Portfolio Management, Stock Markets, Valuation, Trading, Artificial Intelligence, High Net Worth Investors, Financial Planning.


Applied Portfolio Management; Intro Financial Management; Asset Pricing Portfolio Analysis

Dr. Longo is Professor of Professional Practice in the Finance & Economics Department at Rutgers Business School, and Chief Investment Officer and Portfolio Manager for Beacon Trust, a registered investment advisor with $2.3 billion under management. Beacon is a subsidiary of Provident Financial Services (NYSE: PFS), founded in 1839. Dr. Longo is also a Visiting Professor of Finance at Global EMBA – the joint international Executive MBA Program of Columbia University, London Business School and The University of Hong Kong. He is the bestselling author of The Art of Investing: Lessons from History’s Greatest Traders, published by (The book peaked as the 34th bestselling book out of roughly 200,000 titles on
Dr. Longo has appeared on CNBC, Bloomberg TV, Bloomberg Radio, Fox Business, BBC World, (video),, The (Ron) Insana Quotient and several other programs. He has been quoted in The Wall Street Journal, Barron’s, Thomson Reuters, Dow Jones MarketWatch, U.S. News & World Report,, The Chicago Tribune, The Star Ledger, Hedge Fund Alert, FundFire, and dozens of other periodicals.
He is also author/editor of Hedge Fund Alpha: A Framework for Generating and Understanding Investment Performance. He is a member of the Editorial Boards of The Journal of Performance Measurement and The Journal of Financial Planning & Forecasting. He has served as a consultant to many firms on a global basis and led Rutgers students to a personal visit with Warren Buffett in Omaha, Nebraska on four separate occasions. Previously, he was a Vice President at Merrill Lynch & Co., Inc. and served on the Advisory Board of Bloomberg’s educational subsidiary, The Bloomberg Institute.



Business Insights

Rutgers Business School News

Are "Safe" Bonds Becoming Risky?

Monday, February 16, 2015

Creditworthy bonds, especially U.S. Treasury securities, have been known for their safe haven status. They often served as ballast for diversified portfolios, providing key support during times of market distress, and relatively attractive returns since the early 1980s. Will this “rock solid” investment serve as the foundation for diversified portfolios of the future? The short answer is, other than likely being a benefit during an acute period of market distress, “No.”  More ›

TAGS: Bonds Business Essentials Executive Education John Longo

Rutgers Business School News

Ferment in the Global Oil Markets and Spillover Risk

Thursday, March 17, 2011

Professor John Longo on the disruption of oil production in Libya and the pressure that is putting on global supplies at a time when demand is increasing due to an improving, but still fragile global economy.  More ›

TAGS: Business Insights John Longo Oil Markets Thought Leadership