Ted Baker

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Professor and George F. Farris Chair in Entrepreneurship
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1WP 1092
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Academic Info

Ph.D., University of North Carolina – Chapel Hill, Sociology
MA, University of North Carolina – Chapel Hill, Sociology
MBA, University of Chicago
BA, University of Massachusetts – Amherst, Sociology



Ted Baker leads entrepreneurship efforts at Rutgers Business School – Newark & New Brunswick. He spent much of the first half of his adult life building a variety of technology-rich entrepreneurial ventures. During his subsequent academic career, he has helped to build two leading programs in technology entrepreneurship and commercialization (University of Wisconsin-Madison and NC State University). He has studied entrepreneurship under conditions of resource constraint and adversity (for example in the informal settlements around Cape Town, South Africa, in the textile industry in the American South and Northeast), focusing in particular on bricolage and improvisation as constructs useful for understanding resourceful behavior. His current work on Founder Identity Theory (FIT) explores the processes through which entrepreneurship sometimes allows people to pursue their goals and become who they want to be despite common problems of resource constraint and adversity. His research has been published in leading academic management and entrepreneurship journals, such as Academy of Management Journal, Administrative Science Quarterly, Journal of Business Venturing and Strategic Entrepreneurship Journal.


Selected Research Publications

  • E. Erin Powell & Ted Baker. Forthcoming. In the Beginning: Identity processes and organizing in multi-founder nascent ventures. Academy of Management Journal. In press.
  • Ted Baker & Friederike Welter. 2017. Come on out of the ghetto, please! – Building the future of entrepreneurship research. International Journal of Entrepreneurial Behavior and Research. In press.
  • Per Davidsson, Ted Baker & Julienne Senyard. 2017. A Measure of Entrepreneurial Bricolage Behavior. International Journal of Entrepreneurial Behavior and Research, 23(1): 114-135.
  • Friederike Welter, Ted Baker, David Audretsch & William Gartner. 2016. Everyday entrepreneurship – a call for entrepreneurship research to embrace entrepreneurial diversity. Entrepreneurship Theory & Practice, October: 1-11. (Invited essay)
  • E. Erin Powell & Ted Baker. 2014. It’s what you make of it: Founder identity and enacting strategic responses to adversity. Academy of Management Journal, 57(5): 1406-1433.