Can (John) Uslay

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Associate Professor
Office Location: 
100 Rock: Room 3131
Office Phone: 
Academic Info

Ph.D., Georgia Institute of Technology


Marketing’s interfaces (e.g., marketing-finance and marketing-entrepreneurship interface), market structure, market orientation, predatory pricing, nation and region branding, mindful marketing, product placement, covert marketing, Rule of Three theory

Dr. Can Uslay received his M.B.A. and Ph.D. from the Georgia Institute of Technology. Dr. Uslay’s research interests lie broadly within marketing strategy and theory construction. He is a recipient of the 2010 Valerie Scudder Award for outstanding scholarly activity. His research has been presented in over thirty conferences and published in the leading academic journals such as the Journal of Marketing, Journal of the Academy of Marketing Science, European Business Review, International Journal of Technology Management, International Journal of Business Environment, International Journal of Quality & Reliability Management, Journal of Business-to-Business Marketing, Journal of Public Policy & Marketing, Journal of Research in Marketing & Entrepreneurship, Journal of Strategic Marketing, Marketing Education Review, and the Review of Marketing Research. He has (co)authored two books, ten book chapters/sections, over two dozen articles (eight in re-print), and (co)edited four book volumes. He currently serves as the Chair of the Entrepreneurial Marketing SIG of the American Marketing Association. His work experience prior to academia includes various organizations/functions such as internal consulting at a conglomerate, hotel administration, international marketing of consumer electronics, and assisting the State of Georgia for high-tech based economic development.