Can (John) Uslay

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Associate Professor, Director of Special Projects, Co-Director of the Center for Market Advantage
Office Location: 
100 Rock: Room 3131
Office Phone: 
Academic Info

Ph.D., Georgia Institute of Technology


Marketing Strategy and Strategic Planning: marketing interfaces (e.g., marketing-finance; marketing-entrepreneurship; marketing-supply chain interface), product placement, mindful marketing, covert marketing, market orientation, market defense, predatory pricing, place branding, brand design, market based M&A analysis, entrepreneurial marketing, market structure and the Rule of Three theory

Dr. Uslay received his MBA and PhD from the Georgia Institute of Technology where he also taught for three years. His research interests lie broadly within marketing strategy and theory construction. He is a recipient of the Chancellor's Award, the Valerie Scudder Award, and several Dean's awards for outstanding scholarship, teaching, and service. His research has been presented in various international conferences and published in the leading academic journals such as the Journal of Marketing, Journal of the Academy of Marketing Science, European Business Review, International Journal of Technology Management, International Journal of Business Environment, International Journal of Quality & Reliability Management, Journal of Business-to-Business Marketing, Journal of Public Policy & Marketing, Journal of Research in Marketing and Entrepreneurship, Journal of Strategic Marketing, Marketing Education Review, Review of Marketing Research, and the Rutgers Business Review. He has (co)edited four and (co)authored two books, and over forty refereed articles/book chapters/sections (eight in re-print). He currently serves as the Chair of the Entrepreneurial Marketing SIG of the American Marketing Association, Area Editor for the Rutgers Business Review, and DSEF Fellow. His work experience prior to academia includes various organizations/functions such as internal consulting at a conglomerate, hotel administration, international marketing of consumer electronics, and assisting the State of Georgia for high-tech based economic development.