Sengun Yeniyurt
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Bio:
Professor Yeniyurt’s research interests are broadly defined by strategic marketing issues and his current projects examine aspects of global product and brand management, as well as supplier relationship management. His recent publications include articles in Journal of Product Innovation Management, Journal of International Business Studies, Journal of International Marketing, International Marketing Review, International Business Review, Journal of Supply Chain Management, and Marketing Letters. His work has been distinguished by numerous national and international research awards.
To view Dr. Yeniyurt's CV, please visit his website.
