Sengun (Shen) Yeniyurt

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Chancellor’s Scholar, Associate Professor, and Co-Editor-in-Chief of Rutgers Business Review
Office Location: 
100 Rock: Room 3153
Academic Info

Ph.D., Michigan State University; Marketing
MBA, Bogazici University
B.S., Istanbul Technical University; Industrial Engineering


Global market strategies, product and brand management, supplier relationship management.


MBA Marketing Strategy; MBA Marketing for Decision Making; PhD Social Science Research Methods; PhD Event Data in Social Science

Dr. Yeniyurt is a Chancellor’s Scholar and an Associate Professor in the Marketing Department. He has an outstanding interdisciplinary research record, and currently serves as the founding Co-Editor-in-Chief of Rutgers Business Review (RBR).

RBR is a new Rutgers-based journal that aims to provide thought leadership in the business world by combining academic rigor with practical relevance.

In his research, Dr. Yeniyurt studies market strategies using econometric models and bridges multiple disciplines: marketing, supply chain management, innovation management, and international business. His research has appeared in top journals in each of these disciplines and addresses a variety of topics including global market strategies, new product development and launch, brand management, supply chain strategies, supplier relationship management, and inter-firm networks. The impact of his research is evidenced by the many citations, awards, and media mentions he received. His research has been recognized by the Rutgers Business School when he received the Junior Faculty Research Excellence Award in 2011 and the Dean’s Award for Meritorious Research in 2010. Over the last few years, his work has been mentioned in Forbes, IB Times, and PR Newswire. He frequently organizes and teaches in executive training and professional certificate programs.