Ian Cleary

Instructor of Professional Practice

Area of expertise
Executive Education
Executive Education Programs
Content marketing is still a relatively new practice, but its use has exploded and evolved incredibly rapidly. This proliferation has also ushered in an age of “content shock”, making content marketing as challenging as it is valuable. Creating content for content’s sake should not be the objective; rather, the goal is to invite prospects and customers into your brand story through relevant and engaging forms of content. This, in turn, requires a blend of both creativity (art) and data-driven action (science).

Online program: $1995.00
Complete Content Marketing: The Art and Sciences of Making Content Matter / Credit: Thinkstock Photos-kopitinphoto