Media Coverage

RushHourTimes
“It becomes a stepping stone in someone’s journey,” says Peter Methot, associate dean of executive education and assistant professor of professional practice at Rutgers Business School at Rutgers University. “Initially it was meant to be a shorter version of a traditional MBA program.”

Rutgers, which began offering a mini MBA degree 15 years ago, has a curriculum with 10 distinct learning modules. This title is offered in three different formats: an accelerated one-week in-person version, an asynchronous online model that takes 12 weeks to complete, and a live virtual format offered in multiple durations.
The Harvard Crimson
The Harvard Crimson
John M. Longo, a professor at Rutgers Business School and chief investment officer at Beacon Trust, wrote in an email that the increased shares in Grab represent a long-term growth opportunity.

“Grab is akin to the Uber of Southeast Asia, outside of China. It operates in a big market, but the company is currently not profitable. It has $6.5 billion in cash on its balance sheet so it should be able to fund the near-term losses until the company becomes profitable,” Longo wrote.

Longo also noted that Grab is based in an emerging market, which he wrote could have contributed to HMC’s decision to purchase more stocks in the company.

“Emerging market (EM) stocks were among the biggest losers in 2022 and are trading at depressed valuations so HMC’s addition of Grab may be also a play on a rebound in EM,” he said.
FIND-MBA
FIND-MBA
Arash Azadegan, associate professor in the department of supply chain management at Rutgers, says the supply-chain management program trend started about 10 years ago, after companies decided they couldn't do everything in-house and decided to recruit suppliers, especially cheap suppliers in emerging economies such as India, China and Brazil. Now, says Azadegan, his students go on to a host of different careers under the supply chain umbrella, including procurement, supplier development engineering, management, supply chain analysis, or supply risk management.

Azadegan says supply risk management is a growing component of this field. At Rutgers, which offers an MBA concentration in supply chain management, as well as an online Master of Science in Supply Chain Management, Azadegan emphasizes dealing with risk in his classes. For example, he runs a mock emergency scenario in one of his classes where students come to an office on 8 a.m. on Monday to find out there was a big explosion at their suppliers' facility. The students realize they are not going to get their parts on time and chaos erupts across the supply network.

“I put them in this class so they can decide what to do, and they take functional roles, and discuss in teams how to fix the issue,” Azadegan says. “Should they go help the supplier, or find another supplier?” he added.

“Even if I'm very good at managing my own risks within my organization, it could be that my suppliers are not so risk-aware. If I'm manufacturing a food product, it could be that my risk comes from up-stream because my suppliers aren't clean enough. People need to pay close attention to suppliers.”
WalletHub
WalletHub
Why do banks offer 0% credit cards?

The 0% cards are often a "teaser rate" designed to get people to sign up for the card. The banks know that some people who sign up will not pay their balance in full when the 0% period ends. The interest rate will then often be in the teens or higher for those that do not pay off their balance in full.

Are 0% credit cards a trap?

I would not call them a trap. They are a good deal if the consumer has the income and discipline to pay off the balance in full each month. It is akin to an interest-free loan for 6 to 12 months. Those who cannot pay off their balance in full each month are better off seeking a lower interest rate credit card or simply using a debit card until they build the cash reserves to pay their bill in full each month.
Las Vegas Sun
Las Vegas Sun
As Rutgers business school professor Victor Glass explained in his 2018 paper, “One terrorist attack away from a major national blackout,” an attack on a small group of critical substations could for weeks shut down power supplies to load centers such as cities, towns and manufacturers. That type of catastrophic long-term loss of power would be far more dangerous than a simple blackout. It would cripple the U.S. economy and pose a direct threat to our national security and American lives.
WalletHub
WalletHub
What are the main factors currently driving inflation?

Inflation is a rise in the overall price level and it reflects an increase in prices across a wide variety of goods and services. Generally speaking, there are two reasons that prices can rise. The first is that the cost of producing those goods and services rises. For example, a war can interrupt the supply of oil or a pandemic can interrupt supply chains. The second is that the demand for those goods and services rises, forcing firms to source materials from non-standard suppliers and hiring extra workers (paying overtime or training costs, etc.) which increases costs and therefore causes firms to have to raise prices.
NJBIZ
NJBIZ
The security threat presented by quantum computers is something to be concerned about, “But we don’t need to worry immediately about it,” according to Jaideep Vaidya, a management science and information systems professor at Rutgers Business School–Newark and New Brunswick.

“Cryptography, or taking data and converting it to something that looks like gibberish, underlies all secure communication,” he said. “So everything sensitive we do on the internet such as sending credit-card information to purchase goods is protected, as indicated by the ‘https’ [Hypertext Transfer Protocol Secure] that prefaces a web address. We are not quite at the point where quantum computers can crack these encryptions, but it is important to keep government and other computers secure even when large quantum computers pose a threat to RSA and other encryption. However, that won’t happen until at least a few more years.”
ROI-NJ
ROI-NJ
“I’m thrilled to join Bernel Hall and New Jersey Community Capital’s board of directors to support the organization’s mission and contribute to its dynamic and effective programs and services,” Richardson said. “There’s always more to be done to make communities in New Jersey and beyond more equitable and accessible, and I’m eager to play a role in that work on this board.”
Urban Land
Urban Land
In May 2022, the Hayti Heritage Center co-sponsored a ULI Advisory Services panel with the ULI Foundation to study the Fayetteville Street Corridor. The goal of the panel was to identify opportunities for intentionally inclusive development that would involve the community in both neighborhood planning and economic participation.

The panel was led by chair Lyneir Richardson, co-founder and CEO, Chicago TREND, and executive director, Center for Urban Entrepreneurship & Economic Development, Rutgers Business School, Newark, New Jersey.

Panel chair Richardson observed, “Change to this historic neighborhood is palpable. The market demand for opportunity is coming. There’s an urgency of the moment that requires strategic action first—from the community, the residents, Black business owners, and Black-led organizations.”
Asbury Park Press
Asbury Park Press
According to Kristina Durante, vice chair and professor of marketing at Rutgers University in New Brunswick, the “new normal” in the aftermath of the pandemic could partly be the reason for this.

“Valentine’s Day was a very public-facing holiday that was almost like a competition, but then during the pandemic, there was no one to send flowers to at work or school and nowhere to go out to eat,” she said. “Now it’s socially OK to not go nuts and people feel comfortable doing alternative things. The pandemic normalized Netflix and chill. Valentine’s Day isn’t on steroids anymore.”
Rutgers Newark News
Rutgers Newark News
Lyneir Richardson, executive director of CUEED, says small businesses are the backbone of the nation’s economy and supporting them is critical, especially those who have less access to connections and capital. They’re the business owners EPI was created to help.

“We recognize the role that entrepreneurs play in terms of being economic engines. They make our cities and neighborhoods more vibrant. They create jobs,’’ said Richardson. “We’re working to get 1000 diverse entrepreneurs in New Jersey the educational resources and the capital needed to grow to one million a year in annual recurring revenue.’’
The New York Times
The New York Times
Disabled people are being hired more often and making more money in the tight American labor market. Did Covid prove that remote work was possible after all? Ben Casselman, who covers economics for The Times, speaks with Nora Genster of Northwest Center, Mason Ameri of Rutgers University and others. Listen to a condensed version of their conversation here, or in full on Twitter.
University of Chicago - The Law School
University of Chicago - The Law School
“I’m thrilled to join Bernel Hall and New Jersey Community Capital’s Board of Directors to support the organization’s mission and contribute to its dynamic and effective programs and services,” Lyneir Richardson said. “There’s always more to be done to make communities in New Jersey and beyond more equitable and accessible, and I’m eager to play a role in that work on this board.”
AMA Sage Journals
AMA Sage Journals
Although subscription boxes are incredibly popular, box companies often miss out on the benefits of a subscription model. Customers routinely skip boxes, and even when they do not, they end up returning products from each box. Hoping to avoid these returns, box companies coopt customers to preview upcoming boxes, evaluate delivered boxes, and justify skipped boxes. We are interested in how such extensive customer participation can discourage skipping or, even better, encourage spending. An analysis of 30,000 apparel box customers’ repeated preview, feedback, and purchase behavior reveals that, in addition to whether customers participate, the way in which and when they do matter and often in counterproductive ways. Specifically, customer participation with the delivered box drives future purchases, whereas participation before and after the delivered box appears to decrease box opt-in and spending. Further, the double-edged nature of customer participation, especially when such participation involves emotionality, has long-lasting effects, indicating the important role of customer participation dynamics in shaping purchase behavior.

Nita Umashankar, Kihyun Hannah Kim and Thomas Reutterer
Local 12
Local 12
“This is a typical soft landing,” said Farrokh Langdana, professor of finance and economics at Rutgers Business School. “It’s painful. A soft landing means growth slows from 3.5% to 3% to 2.5% to 1.5%. Unemployment happens, it's not fun.”

“Will President Biden have the luck of the Irish? I'm thinking he will,” Langdana said. “The Biden stimulus plan is going to kick in by spring and the labor participation rates are going to go back up. Even though the number may be small that's enough for wage-prices pressures to go down.”
Texas Public Radio
Texas Public Radio - The Source
The Source, hosted by veteran journalist David Martin Davies, is a daily, one-hour call-in talk program that gives listeners in San Antonio the opportunity to call and connect with our in-studio guests and city-wide audience.

Guest: John Longo, Ph.D., professor of professional practice in the finance and economics department at Rutgers Business School, author of "Buffett's Tips: A Guide to Financial Literacy and Life.”

The national debt ceiling sits at $31.4 trillion, and the Republican-led lawmakers in Congress say that they will not raise the limit unless there is a large cut to social safety net programs.

If the debt ceiling is not raised, it could mean a default on Social Security payments, salaries for federal civilian employees and veteran benefits.

What will happen next with the debt ceiling? What cuts could be made to lower spending? How much money does the U.S. government borrow? If Congress continues its standoff, how will this impact the economy?
Insider
Insider
"It's been a total game changer," Mason Ameri, an associate professor at Rutgers University who studies employment data on people with disabilities, told The Los Angeles Times in December.

The shift to remote work has been especially helpful for people with physical difficulties and mobility limitations. "The ability to get to work via this 10-second commute is to their advantage," Ameri said.
India Today
India Today
Prof. Farok J. Contractor from Rutgers Business School imparted his views of India's contribution in management research at global stage and articulated the roles of researchers in fulfilling India's economic growth aspirations.
News 12 NJ
News 12 NJ
"For companies, it's really hard. Especially for large brands because consumers are expecting them to take a stance on these big-ticket issues. But it's a delicate dance,” says Rutgers Business School marketing professor Kristina Durante.

Durante says she is researching this issue.

And while some see the change in the candies as “woke,” others say it is “woke-washing” – co-opting a cause for money.

"They didn't really go all in with it, so it's being seen as inauthentic. It's like they said, ‘Hey, let's make some candies diverse. That means we're supporting of diversity and inclusion and equity,’” Durante says.
WalletHub
WalletHub
What does it say about car insurance companies that so many have celebrity endorsers?

In today's world of social media, breaking through the vast clutter of material is a challenge to all marketers. The highly competitive market for car insurance, with its very high level of competition among many players, combined with the many competitive options available, makes getting noticed a constant challenge. Celebrities help to give those companies a memorable spokesperson and validity for their products, and that is an image they seek.
BNN Bloomberg
BNN Bloomberg
Instead of being an admission of failure, the decision to give up a leadership role can be seen as a powerful choice, said Terri Kurtzberg, professor at Rutgers Business School. “To decide to shift is difficult, and the decision to leave a position, especially in the middle of a term, can be thought of as an impressive act in this way.”
Poets&Quants for Executives
Poets&Quants for Executives
Back before COVID sent most meetings to Zoom, Farrokh Langdana remembers interviewing a West Indies EMBA candidate in his office at Rutgers Business School.

Across from him, the candidate froze. He just couldn’t talk. But Langdana saw something in the older man, and his resume was fantastic. Langdana, who grew up in Mumbai, India, picked up a cricket ball from his table, given to him by his brother.

“West Indies? You play cricket right?” Langdana said to the quiet candidate and tossed him the ball.

“He just grabbed it, and then he wouldn’t stop talking,” Langdana tells Poets&Quants. “He went on to finish his PhD in finance and now he’s a professor.”

That’s the advantage of an academic-run EMBA program, as opposed to one run by staff, says Langdana, a professor of finance and economics but also the program director of Rutgers’ Executive MBA, nicknamed the EMBA Powerhouse. All applications come directly to him. He personally conducts about 200 EMBA interviews per year.

As a tenured professor, he has the power to look past a bad day and a bad interview to see what a candidate might actually bring to an EMBA classroom.
abc7NYC
abc7NYC
We had people do the exact same kind of task. We had them look at a store circular deciding what items they would choose to buy, and we found out that when they did it on their cell phone, they were less able to shut down that task and go back to work effectively.
Herald Globe
Herald Globe
A keynote speech was delivered by Professor (Dr.) Farok J. Contractor (the immediate past president of the Academy of International Business and a distinguished professor in management and global business at Rutgers University, USA), focusing on the role of international business in India's aspirations to become a developed nation by the year 2047.

Dr. Contractor's address was on how India can leverage itself for faster growth by harnessing the knowledge of multinational companies, with Indian company partners learning cutting-edge know-how to eventually become global players in their own right.
Richmond Times-Dispatch
Richmond Times-Dispatch
A study by Rutgers Business School finance professor Simi Kedia and Venkatesh Panchapagesan, now at the Indian Institute of Management, found that moving to the NYSE from NASDAQ involves gains in visibility and prestige for a company, that can be reflected in the price of a company’s shares. NYSE listing can also mean increased liquidity and lower transaction costs for a company’s stock, they said.
WHYY
WHYY
Though the two health systems announced their intent to merge in December, it’s possible that the merger was in the works prior to then, according to Dr. David Dreyfus, an assistant professor at Rutgers Business School who focuses on health care operations. But like many things, the pandemic happened.

“They may have been eyeing [Cape Regional] pre-COVID,” he said, “but a lot of these kind of strategic objectives slowed way down during the pandemic.”
New Jersey Business Magazine
New Jersey Business Magazine
Rutgers-Newark Provost Jeffrey Robinson, a professor at Rutgers Business School and academic director of the school’s Center for Urban Entrepreneurship & Economic Development, praised Brown Stovell as a perfect fit for the job.

“Karen Brown Stovell’s experience in business, entrepreneurship, sustainability, mentorship and business acceleration makes her uniquely qualified to lead our Rutgers Newark partnership with Fiserv,’’ said Robinson. “Our corporate partners at Fiserv are looking forward to working with her and our faculty and staff will learn how her collaborative approach will benefit our campus."
NJ Spotlight News
NJ Spotlight News
New Jersey’s minimum wage is set to rise to $14.13 an hour on Jan. 1, an increase of $1.13. But while they acknowledge it’s always good to see people get bigger paychecks, advocates for low-income workers say $14.13 an hour still falls far short of a living wage in New Jersey. “I dare anybody to scroll through Zillow and try to find a place you can live on $14 an hour in New Jersey,” said Sue Altman, executive director of New Jersey Working Families Alliance.

“With two children, the living wage would work out to something like $43 an hour. So you see, there is a bit of a disconnect,” said economist Parul Jain of Rutgers Business School.
Logo of CO, which is published by the U.S. Chamber of Commerce.
CO (USChamber.com)
How can you boost the likelihood of small business success? Several attributes, including an entrepreneurial mindset, a focus on cash flow, and an emphasis on your customers, are key to positioning your business for sustained growth and success. “Cash flow is the essence of your business,” said Gary Minkoff, assistant professor of professional practice at Rutgers Business School. Along with tracking revenue and expenses, business owners need to monitor the timing of cash receipts and payments, to ensure they have enough money to cover payroll and other upcoming bills.
Marketplace
Marketplace
If you leave the platform because you think he’s emboldening hate speech, you abandon an audience you’ve spent lots of time and resources building, said Stacy Smollin Schwartz at Rutgers Business School.

But if you stay and Twitter devolves, there’s a possibility your brand gets tarnished.

“A white extremist post is happening next to my post for Oreos, and someone takes a screenshot of that and it looks like I’m endorsing that, that’s bad,” Smollin Schwartz said.
Freight Ways
Freight Ways
“The craziness is that people are still spending,” said G. Tony Bell, an assistant professor at Rutgers Business School. “Even with interest rates rising, it still hasn’t put as much of a damper as what was expected. Yes, they are impacted, yes, they’re hurting, but it doesn’t seem like they’re hurting as much as we may think.”
Los Angeles Times
Los Angeles Times
“It’s been a total game changer,” said Mason Ameri, an associate professor at Rutgers University who has been monitoring disability employment.

The shift to telework, he noted, has been particularly helpful for people with physical difficulties and mobility limitations. “The ability to get to work via this 10-second commute is to their advantage,” Ameri said.
Today UK News
Today UK News
Bankman has pushed for a system where the government would perform the role of tax preparer for American workers. Tax preparers lobbied against it. He poured $35,000 of his own money into counter-lobbying in California.

“He said, ‘Look, Jay, I could remodel my kitchen, or I can do this on behalf of taxpayers,’” said Jay Soled, a professor at Rutgers Business School who has known Bankman for about 20 years.
WalletHub
WalletHub
Who should purchase Gap Insurance?

Ideally, Auto insurance should cover the market value of the vehicle. However, there might be differences between the market value and the amount loaned to buy a car. Gap insurance would be needed by anyone who owes more (on the car loan) than what the Auto policy covers under property damage. In such cases, in the event of a total loss, the amount paid out by the insurer will not be enough to pay off the debt, and the insured may end up footing the difference, that is if there is no other insured motorist involved. In such a case, the other driver’s policy will serve the purpose.
Find MBA
Find MBA
Echoing several of his peers, Doug Miller, associate dean for MBA programs at Rutgers Business School, says that the GMAT “could become redundant” — not because standardized testing is void; rather as alternative means of assessment are gaining ground.

“The debate isn’t about whether standardized tests are bad at their job, it’s about whether other indicators are just as good,” Miller says, adding that there has been no decrease in the quality of candidates admitted with the waiver policy in place.
The New York Times
The New York Times
Welcome to our Twitter space. My name is Ben Casselman. I'm an economics reporter here at The New York Times, and we're here today to talk about disability, remote work, and employment.

Disabled people are being hired more often and making more money in the U.S.'s tight labor market. Did Covid prove that remote work was possible after all?
@bencasselman discusses with Nora Genster of @nwcenter, Mason Ameri of @RutgersBSchool, and others.

Mason Ameri:
“Just as you've noted, there's been recent academic papers suggesting broad and relatively sharp employment gains for people with disabilities since the recovery from the pandemic. And we could argue that the increase in remote work has certainly contributed to that.

“You know, during the pandemic, we all realized that many of us could work remotely, and that realization was disproportionately positive for people with disabilities. So, the acceptance we now have of remote work has really helped boost this group's employment, and it's been a total game changer.”

Listen to the entire recording; the transcript is available.
Poets&Quants for Undergraduates
Poets&Quants for Undergraduates
I knew I wanted to be a business school professor when… I took my first Operations Research course in the second half of my senior year of college. I was a Chemical Engineering major, about to accept a job in the chemical industry and, with room in my schedule, decided to enroll in a course in a discipline I knew next to nothing about. Within weeks I had discovered my academic passion, and was fortunate to be able to secure an NSF Traineeship and enroll in a graduate program in Operations Research, earning M.S. and Ph.D. degrees, and embarking on a fulfilling career in academia.
Northjersey.com
Northjersey.com
Stacy Smollin Schwartz, a marketing professor at Rutgers Business School, said the fast-food industry was one of the pioneers of using social media to banter and entertain with low-stakes humor.

Taking a more bold approach on social media won't necessarily equate to more people taking Amtrak, Schwartz said, but it could help the brand stick out.

"It is imperative for more brands to be more human and transparent, and you don’t scrub everything through legal first," she said. "I wouldn’t say that universally companies should be more risky or be more funny or be more sarcastic. I think it’s that companies should be more human, and being more human means understanding your customers."
LocalToday
LocalToday
“The people at Fiserv are innovative leaders who are thinking about how they can create more innovators and entrepreneurs,” Robinson said. “This partnership with RU-N is important not only to the New Jersey economy, but also to the United States economy.”
The National Desk
The National Desk
“It's a litmus test for many who equate this to be equivalent to economic growth and as we know, it has very little actually to do with real economic growth,” said Farrokh Langdana, professor of finance and economics at Rutgers Business School.

“People don't realize that we are not in a digital world. We're so used to turning on the light and the light comes on, putting our phones on mute and the phone becomes mute,” Langdana said. "A perfect macroeconomic soft landing in which inflation falls to manageable levels, red hot wage increases calm down and job and GDP growth slows just enough to calm down wage pressure, is exceedingly difficult to execute. With the macro policy lags, this can be a tall order."
Healthline
Healthline
“Cognitively speaking, we aren’t built for sustained attention for long periods of time,” Terri Kurtzberg, PhD, a professor of management and global business at Rutgers Business School, Newark and New Brunswick, told Healthline.

“We run out of juice, so to speak, and need to detach to let the mind rest before re-engaging.”

“There’s research that shows that taking breaks is good for technical tasks and improves accuracy and speed, but also that it lowers stress, restores motivation, and even promotes creativity.”
NJ Spotlight News
NJ Spotlight News
Briana Vannozzi: “According to Reuters, Reckitt, the company that supplies Enfamil, and maker of the largest baby formula brand on the market, announced the shortage is likely to continue until spring.”

Rudi Leuschner: “Reckitt, as Abbott was shut down, they could rely on Abbott’s suppliers to give them more raw materials. But now that Abbott is ramping back up, so, the same raw materials, you can’t necessarily easily make more of that either. Now you are having a supply constraint at Reckitt that prevents them from running at that ultrahigh, above and beyond level.”
@12:25
WalletHub
WalletHub
What daily behaviors lead people to amass credit card debt?

High levels of inflation are impacting most people since raises have generally not kept up with price increases of the goods and services they purchase. There is also a lot of direct and indirect pressure to keep up with your peers or to live an aspirational lifestyle that many people cannot afford. Most people do not have an emergency fund so when unexpected expenses arise, such as for a car repair or medical bill, many people fund the deficit with a credit card. These and a plethora of other reasons often lead people to amass credit card debt.
Washington Examiner
Washington Examiner
Supply chains are looking “much better — improved flow of goods and lower freight charges are all helping,” said Alok Baveja, professor of supply chain management for Rutgers Business School. “Inventory stocks look more normal than they have looked for a while.”
NJ.com
NJ.com
Rudi Leuschner, an associate professor of supply chain management at Rutgers University, said getting back to pre-shortage baby formula stock levels will likely take more time than we’d like it to.

“But when it involves something like this and the impact is on babies and little kids, it’s crushing.”
South China Morning Post
South China Morning Post
Developing countries should think twice about COP27 goals

China, India and many other developing countries should be wary of the climate commitments that were pushed for at COP27 in Egypt. The entire economies of the West were built on fossil fuels, hence asking the aforementioned countries to abstain from using them is tantamount to asking them to freeze their development. Is this a backhanded way of keeping them poor under the guise of saving the planet?
NJCPA
NJCPA
CPA Evolution encompasses a new model for licensure and the CPA Exam that will subsequently necessitate some significant changes to our accounting programs. As accounting educators, we’ve been considering CPA Evolution for some time. The CPA Exam is due for an overhaul, and we are enthusiastic about the changes, but many questions remain about how best to incorporate these new topics into our programs. Curriculum changes aren’t always easy to achieve. And while we recognize the importance of the new material, we also grapple with the challenge of where to include the new material in a curriculum that is already jam-packed.

Accounting educators have been considering CPA Evolution for some time, but what about accounting students? Are they thinking about the new licensure model at all? Do they welcome the changes? Are they worried? To find the answers, I polled a few accounting majors at Rutgers Business School. Most of the students who responded to my inquiry were juniors and seniors — all of whom are likely to be affected by the new CPA Exam.
Wilmington Biz
Wilmington Biz
Live Oak officials did not comment, by press time, on the reasons behind their decision. Some possible motivators are suggested by Simi Kedia and Venkatesh Panchapagesan, of Rutgers Business School and Olin School of Business, respectively. In a 2004 research paper, the two cite "significant gains" a company can make by listing on the NYSE rather than Nasdaq.
ROI-NJ
ROI-NJ
Morris Davis, the Paul V. Profeta Chair of Real Estate and the academic director of the center, said Ladell is a perfect fit for the role.

“From the time that the Rutgers Center for Real Estate was established, Ron Ladell has been an integral part of the mission of the center and successfully engaged in all aspects of the center’s activities, including academics, research, fundraising and student outcomes,” he said. “As a result, I am pleased to announce that Ron has accepted my invitation to become the next chair of the Rutgers Center for Real Estate.”
Rutgers Today
Rutgers Today
Rutgers Today asked Stacy Smollin Schwartz, a marketing professor at Rutgers Business School and the founding director of its fully online Master of Science in Digital Marketing program, to shed some light on the story, which is changing by the hour.