Business owner with ties to The Center for Urban Entrepreneurship and Economic Development scores with sale to Super Bowl Host Committee

Wednesday, January 29, 2014

When the Super Bowl host committee reached out to local business owner, Kim Osterhoudt, founder and CEO of Jams by Kim, they requested a sample of her jam and then selected the blueberry and lemon jam to place in gift bags for all of the NFL owners during the Super Bowl.

Selection of artisanal Jams by Kim
Jams by Kim celebrate 5 years in business in September 2014

Ms. Osterhoudt is an alumnae of the 2012 Entrepreneurship Pioneers Initiative (EPI) offered by The Center for Urban Entrepreneurship & Economic Development (CUEED) at Rutgers Business School.  Designed exclusively for first-generation entrepreneurs, the EPI is a highly competitive nine-month program that offers a powerful blend of monthly classes, intensive training, one-on-one counseling, financial guidance, peer coaching, and networking.

CUEED is the first center of its kind in the nation to integrate scholarly works with private capital, government, and non-profit sectors to develop citywide resources and bring renewed economic growth and vitality through urban entrepreneurship. CUEED promotes and fosters a new generation of urban entrepreneurs who actively seek socially conscious urban renaissance.

Kim Osterhoudt, Founder and CEO of Jams by Kim in a blue shirt with a selection of her jams
Kim Osterhoudt, Founder and CEO of Jams by Kim

"I received a phone call from a representative of the New York/New Jersey Super Bowl Host Committee," Osterhoudt said. "She said she found my website and was looking for local products to include in the NFL Owners gift baskets. She was interested in my blueberry and lemon jam since blueberries are a very well-known New Jersey fruit, but she also wanted to taste my cranberry chutney.

"I sent the blueberry and lemon Jam, cranberry chutney and the carrot and ginger jam along with some of my favorite toast crackers," she said. "The host committee loved the blueberry and lemon jam and ordered 38 jars as well as 38 packages of the toast crackers.”

To take advantage of the opportunity from the host committee, Osterhoudt had to be prepared to deliver on the request promptly. Jams by Kim is an artisanal food company creating all natural jams, jellies and preserves and will celebrate 5 years in business in September 2014.

Osterhoudt is an officer of the National Association of Women Business Owners, Central Jersey Chapter (NAWBO-CJ).  In 2010, she won the NAWBO-CJ business plan competition - SEED (Supporting Emerging Entrepreneur’s Development). She has been featured in articles in The Star Ledger, Edible Jersey magazine, NJ, Independent Press, and others publications.

When she left her corporate career, Osterhoudt considered a variety of job opportunities, but when she was asked the question, "What do you truly love to do,” making jam was the answer.  Her jams are available at select local farmers markets, small specialty food shops and online at

For more information about Jams by Kim go to or call Kim directly at 908 672-5418.

For more information about the 2014 NAWBO-CJ SEED Business Plan competition go to

The mission of the Central Jersey Chapter of NAWBO is to educate and enable women business owners to reach their full potential, to strengthen the wealth of our members, to build strategic alliances, to provide access to NAWBO’s resources for greater visibility and profitability, and to influence public policy. For more information about NAWBO Central Jersey, visit the chapter’s website at

TAGS: Entrepreneurship Pioneers Initiative Rutgers Business School The Center for Urban Entrepreneurship and Economic Development