PhD in Marketing

This program is offered by the Marketing Department in cooperation with faculty at the New Jersey Institute of Technology.



Seminar Series

Doctoral students in Marketing who have not yet defended a dissertation proposal are expected to attend the seminar series of the Department Marketing, and each semester they receive a grade on their transcript based on their attendance and participation. Applicants and potential applicants are also welcome at the seminar. Visitors should check the Marketing Department's seminar schedule and telephone the department to confirm it.


Course work, the qualifying examination, and the dissertation

A total of 72 credits is required for the doctoral degree. These must include:

  • at least 18 credits in dissertation research.
  • at least 36 credits in degree courses. (This can be reduced only if some course requirements are waived.)
  • 6 credits in the early research requirements.


Additional enrollments may also be required:

  • Students are sometimes required to enroll in non-degree courses to improve their English or their writing. They may also need to enroll in the non-degree course Teacher Training Seminar as part of their preparation for teaching. These enrollments require payment of tuition, but they do not count towards the 72 credits required for the degree.
  • Students must enroll in 26:799:689 every semester until they have defended a dissertation proposal. This registration requires their attendance in the Marketing department’s weekly seminar. A grade is given, but the enrollment is for zero credits and no tuition is charged.


Students take three courses for degree credit each semester during the first two years. They take the qualifying examination at the end of the second year. During their third and fourth year, they write a dissertation.

Within a year after passing the qualifying examination, the student should defend a dissertation proposal.


Foundation/methodology requirement (4 courses)

The following courses must be included unless the student has previously taken equivalent courses:

  • 26:960:577 Introduction to Statistical Linear Models
  • 26:620:557 Social Science Research Methods


The other courses should be chosen from this list:

  • 26:960:575 Introduction to Probability
  • NJIT IE 650 Fundamentals of Optimization
  • 26:223:552 Microeconomics
  • 26:220:507 Econometrics
  • 26:799:670 Multivariate Analysis
  • 26:960:685 Modern Statistics

Other courses may be substituted with approval of the adviser, doctoral coordinator, and program director.


Major (5 courses)

These two courses are required:

  • 26:630:675 Marketing Models
  • 26:630:685 Special Topics in Marketing (or Supply Chain Mkt Interfaces course)


The other courses should be chosen from this list:

  • 26:223:685 Game Theory
  • 26:223:655 Econometrics II
  • 16:220:522 Industrial Organization I
  • 26:620:558 Strategic Management
  • 26:010 685 Business Ethics
  • 26:630:676 Consumer Behavior
  • 26:799:672 Advanced Multivariate Analysis
  • 26:553:501 Cross-border Mgmt: Institutions, Firms, and Industry Value Chains
  • 26:198:621 Electronic Commerce
  • 26:198:644 Data Mining

Other courses may be substituted with approval of the adviser, doctoral coordinator, and program director.


Minor (3 courses)

The student may minor in supply chain management, economics, organization management, international business, information technology, or some other field approved by the doctoral coordinator.

Students normally complete these 12 courses in their first two years, before taking their qualifying examination. They are normally registered for at least two additional doctoral courses during their third and fourth years, while they are writing their dissertation.


Teaching requirement: Each student must teach at least one course at RBS in the area in which he or she is earning a doctoral degree. Before doing so, the student is expected to enroll in 26:620:701 Teacher Training Seminar, which is taught in the spring semester each year.


First early research requirement (equivalent to one course): Students write a paper with a faculty member, to be presented to the department during the fall semester.


Second early research requirement (equivalent to one course): Write a paper (ideally a dissertation proposal) with a faculty member, to be presented to the department during the fall semester.


Other rules and requirements: For details of rules and requirements that apply to all doctoral students in RBS, see Policies and Procedures.