Business Analytics and Information Technology (BAIT) Major Overview

The Field

Business Analytics and Information Technology (BAIT) is Rutgers Business School’s quantitative and computing major.  It covers information technology, data analysis and decision support, which are becoming more strongly intertwined and are essential components of the modern enterprise.  Most modern organizations use computer systems to manage data and operations, analyze data, and support operational decision-making.  The BAIT major trains students in the technology and quantitative skills needed for the converging fields of information technology and business analytics.  Skills taught include relational database design and management, object-oriented computer programming, web server technology, forecasting, large-scale statistical analysis, data mining, decision analysis, optimization modeling, and risk modeling.   

Most business information systems currently being developed include not only aspects of data management and online transactions, but also sophisticated data analysis and often aspects of decision support – that is, helping organizations to make better decisions, or in some cases automating operational-level decision making.  BAIT prepares students to work on all levels of developing such systems.  Graduates will be particularly well-positioned to work on “big data” projects – analyzing data on unprecedented scales.  In addition, the RBS core curriculum also provides students with a fundamental understanding of all the business functional areas with such systems and their development teams will interact, and the basic skills needed to function efficiently in teams and assume leadership and management roles.  Students should have an aptitude for computing and quantitatively-oriented material.  


Career Paths

Graduates can expect to work on information technology project development teams in a wide variety of organizations.  The projects concerned will involve collecting, managing, analyzing, and acting on business data.  In addition, graduates may work directly on analyzing particular datasets or operational decisions and plans.  Graduates will work in all employment sectors, including consulting, consumer products, financial services, government, health care, information services, retail, technology services, and transportation/logistics.

Sample Occupations

  • Applied Statistician
  • Business Analyst
  • Computer Security Specialist
  • Computer Systems Analysts
  • Computer Systems Design and Related Services
  • Consultant
  • Operations Research Analyst
  • Risk Analyst
  • Statistical Analyst
  • Systems Analyst



According to the U.S. Bureau of Labor Occupational Outlook Handbook, bachelor’s degree candidates in business analytics & information technology received a median salary of $70,000.


Curriculum and Course Descriptions

This major is managed by the Department of Management Science & Information Systems (MSIS).