Do we really need to “pay to play” on social media?

Recently, our Rutgers Business School Executive Education team spoke with Stacy Smollin Schwartz. Stacy brings decades of corporate experience with a focus on marketing strategy, digital marketing, social media strategy and e-commerce to our Rutgers Business School programming. Stacy leads many sessions in our portfolio of programs, including our upcoming Mini-MBA™: Digital Marketing program.  In this video, we learn why we should leverage paid social media advertising to make sure our ideal customers are seeing, hearing and engaging with our content.