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Mini-MBA: Digital Marketing

03 Dec

Next Class

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New Brunswick

Format & Cost

In Class program: $4995.00
Online program: $3495.00

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Program Manager

Overview

Digital marketing is no longer an emerging medium; your consumers regularly make decisions about your company online – long before any traditional communications permeate the mind. Effective integration is key, but leading your team or directing outside marketing partners can become overwhelming with the constant, rapid evolution of this landscape. Each new tool comes with another learning curve and new jargon, blurring useful tools with trendy, irrelevant distractions. At the same time, the accessibility and flexibility of digital marketing can result in multiple parts of your organization each leveraging different tools without integration into a centralized enterprise-level strategy.

Our Mini-MBA in Digital Marketing will empower you to think strategically, not just tactically. You will be able to design an effective digital strategy to deploy to your team and outside partners, support and track the discrete efforts across your organization, and synthesize the data to measure return on investment.

Program Benefits
  • Unique opportunity to build your understanding of digital marketing in an interactive setting, featuring personalization of learning not available in a conference seminar.
  • Curriculum designed for real-world application by industry leaders with practical experience, and unique access to experts that will expand your network.
  • A rigorous university environment that results in a program certificate as well as Rutgers Business School credits applicable toward future education goals.
Program Outcomes
  • Be an instinctively holistic thought leader. Acquire and synthesize digital marketing data that inform planning and budget decisions, and understand definitions of success.
  • Lead your team to employ best practices. Help them ask smarter questions and set measurable goals.
  • Be a strategic partner across the organization. Identify and track discrete marketing opportunities in departments such as sales, IT and HR.

About the Rutgers Mini-MBA

Rutgers Mini-MBA™ programs bring practitioners from different organizations and industries together in a rich and diverse learning environment, designed to develop skills and capabilities through the powerful combination of expert class instruction and peer interaction. Participants can earn a variety of credits and certifications from RBSEE programs, including academic graduate credit from Rutgers Business School.

Marketing
There is no better investment you can make for your career today than to keep pace with the ever-changing marketplace and the technologies that are driving our economy. After attending the Mini-MBA in Digital Marketing, I have never been better equipped to take on the challenges of my profession. With over 25+ years in retail and brand marketing, I have closely watched consumers migrate to the digital space [and the] drastic shift in how we engage with companies. Understanding these behaviors has become an invaluable necessity to be relevant today.
—  Lucille Dehart, Senior Branding & Marketing Executive

Faculty Spotlight

Stacy Smollin Schwartz

Assistant Professor of Professional Practice

Stacy is a marketing leader who enthusiastically brings her 20+ years of industry experience into the classroom. For Rutgers Business School, she teaches introductory marketing classes (including mega-sections) and digital marketing courses to both undergraduates and MBAs. She also develops and leads executive-level modules on ecommerce, social media, and mobile...


Who Should Attend

If you are a seasoned marketer well versed in digital platforms, this is a chance to review new tools in the market to refresh your strategy, as well as improve how you measure success. If you are new to this space, you will benefit from the comprehensive discussion of metrics, tools, trends, and best practices in this ever-evolving space.

Managers who lead teams or partner with outside providers will be better able to set goals and measure outcomes, and articulate that success across the organization. Marketing executives who partner with sales, HR, or others running their own initiatives will be able to more efficiently coordinate efforts to drive greater efficiencies.

Curriculum

Featuring 10 modules (each covered in 3.5 hours), this program will address the most pertinent topics driving digital marketing success in the industry today. A sampling of these topics include:

  • Techniques for growing your search engine rankings and managing paid search campaigns
  • Popular digital marketing tactics throughout the online sales funnel
  • 26 key measurements to mastering web analytics, as well as how to construct key performance indicators (KPIs) for your business needs
  • How to manage organizational change to improve digital marketing
  • Ways in which digital innovation will change the future of marketing (Internet of Things, wearable devices, and the like).

Full Curriculum