EMBA Faculty: Avi Mukherjee
Professor Avi Mukherjee delivers modules at REMBA that address critical emerging issues pertaining to marketing and brand management, such as: How can firms effectively differentiate their offerings to remain competitive in the marketplace? How does a firm optimize its product-market choice in this new globalized world? How can building, managing, and leveraging brands contribute to creating customer value? What is the role of innovation in marketing and brand building? How does marketing relate to corporate strategy in new and extant, large and small, and public and private firms across consumer, business-to-business, service and technology sectors? Prof. Mukherjee extensively uses business case studies and research projects to offer hands-on learning in marketing that allows participants to position themselves as brands and empowers them to be immediately effective in their cutting-edge business organizations.
Dr. Mukherjee is currently Dean of the College of Business and Professor of Marketing and International Business at Clayton State University. He has a uniquely international academic and professional background, having taught as full-time or visiting faculty in as many as 16 countries. He has a PhD in Marketing and a BSEE degree. In addition, he has published more than 100 scholarly articles in leading journals such as Journal of Retailing, European Journal of Marketing, Journal of Business Research, Journal of the Operational Research Society, Communications of the ACM, Journal of Services Marketing, Journal of Marketing Management, etc. Dr. Mukherjee has directed executive development programs and consulted with companies in USA, UK, Denmark, India, Bangladesh, Singapore and Malaysia.