EMBA Faculty: Sengun Yeniyurt
Professor Sengun Yeniyurt teaches the Global Marketing Strategy course which presents the unique and complex characteristics of marketing in global markets. EMBAs will be presented with organizational and environmental factors that have to be taken into account while formulating and implementing global marketing strategies.
Prof. Yeniyurt is an Associate Professor in the Supply Chain Management Department. Dr. Yeniyurt is an expert global marketing strategist who specializes in product and brand management as well as supplier relationship management. He has received numerous awards for his accomplishments in research and teaching. He frequently organizes and teaches in executive training and professional certificate programs. Dr. Yeniyurt has conducted research and provided expert consultation for projects regarding many global companies such as Bridgestone, BMW, Chrysler, General Motors, Lockheed Martin, and Toyota.