Executive Education Media Center

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Rutgers Business School News

Breakthrough Business Thinking: How can we develop resilient Supply Chain leaders?

Wednesday, August 16, 2017

In this brief interview we discuss why developing leadership skills and competencies to handle a wide range of supply chain disruptions is a critical component in our executive education programs. More ›

TAGS: Arash Azadegan Executive Education Mini-MBA Supply Chain in a Digitized Network

Rutgers Business School News

Breakthrough Business Thinking: How do we get started with influencing influencers in our marketing campaigns?

Tuesday, August 8, 2017

In this video, we discussed why “Keeping Up with the Kardashians” may not be the best strategy for our influencer marketing campaigns and why taking the time to form mutually-beneficial relationships with influencers is a much better investment of our time and resources. More ›

TAGS: Executive Education Greg Jarboe Social Social Media Marketing

Rutgers Business School News

Breakthrough Business Thinking: How can Supply Chain Finance impact an organizations bottom line?

Wednesday, August 2, 2017

In this brief interview, Professor Rudolf Leuschner shares why Supply Chain leaders need to have a solid understanding of finance to drive innovation and operational excellence across the entire enterprise. More ›

TAGS: Executive Education Rudi Leuschner Supply Chain in a Digitized Network Supply Chain Management

Rutgers Business School News

Breakthrough Business Thinking: How will the Internet of Things (IOT) improve the customer experience?

Tuesday, July 25, 2017

In this brief video, we discuss how companies can harness the Internet of Things (IOT) to create meaningful customer experiences that benefit both the brand and their customers. More ›

TAGS: Christina Murphy Customer Experience Digital Marketing Executive Education Internet of Things

Rutgers Business School News

Rutgers Mini-MBA for Military and Veterans is coming to Newark!

Thursday, July 20, 2017

We are truly honored and excited to host our Mini-MBATM: Business Management for Military and Veterans program at Rutgers Business School in Newark, August 21st -25th. A sincere thank you to Verizon, Fios1News and the NJ Chamber of Commerce for all that they do to support our Military and Veteran Community!  More ›

TAGS: Business Management for Military and Veterans Executive Education Military Times

Rutgers Business School News

Breakthrough Business Thinking: Can a gutsy move to save gophers during a military assignment inspire and help shape a civilian career path?

Tuesday, July 18, 2017

In this video, we discuss Dr. Kevin Lyons’ challenging first assignment in the Air Force and how his radical and innovative solution to the gopher population led to a rewarding post-military career path.  More ›

TAGS: Executive Education Kevin Lyons Military and Veterans Mini-MBA

Rutgers Business School News

Please welcome Blake Morgan to our Rutgers Business School Executive Education faculty team!

Friday, July 14, 2017

Please join us in welcoming Blake Morgan to our Rutgers Business School Executive Education faculty team! More ›

TAGS: Customer Centricity Customer Experience Executive Education

Rutgers Business School News

Breakthrough Business Thinking: How has the omni-channel “Customer Experience” disrupted the Supply Chain?

Tuesday, July 11, 2017

Our Rutgers Business School Executive Education team recently spoke with Dr. David Dobrzykowski on the complex topic of delivering an "Omni-Channel" Customer Experience. Our discussion focused on the impact of the omni-channel approach across supply chain functions and the opportunity to capitalize on emerging customer expectations.  More ›

TAGS: Customer Experience David Dobrzykowski Executive Education Rutgers Business School Executive Education

Rutgers Business School News

Breakthrough Business Thinking: How can Veterans leverage their strengths and military experience in a civilian workplace?

Wednesday, July 5, 2017

In this video we discuss how our “Veteran” faculty and Military Board of Advisors have helped shaped our curriculum to meet the needs of transitioning service members based upon their own personal experiences and post military career paths. More ›

TAGS: Executive Education Kevin Lyons Leadership Military and Veterans

Rutgers Business School News

Breakthrough Business Thinking: Is AI the new black?

Tuesday, June 27, 2017

Our Rutgers Business School Executive Education team spoke with Tim Peter, founder of Tim Peter & Associates about the ubiquitous nature of Artificial Intelligence (AI).  More ›

TAGS: Change Management Digital Executive Education Jackie Scott Rutgers Business School Executive Education Tim Peter

Rutgers Business School News

Breakthrough Business Thinking: How can we use Customer Experience psychology and psychological perspectives to impact an organization?

Tuesday, June 20, 2017

Dr. Ashwani Monga, Professor of Marketing and Chair of Rutgers Business School Marketing Department explains why applying the principles of behavioral psychology can improve the quality of customer interactions and augment the overall customer experience. More ›

TAGS: Ashwani Monga Customer Experience Executive Education Rutgers Business School Executive Education

Rutgers Business School News

Breakthrough Business Thinking: What is “Outside-In” Marketing?

Thursday, June 15, 2017

In this video, we discussed why traditional marketing has become less effective and why modern marketers must learn the language of their customers using social media listening tools, search and data analytics to build messages that will resonate with their target audience.  More ›

TAGS: Executive Education Mike Moran Outside-In Marketing Rutgers Business School Executive Education

Rutgers Business School News

Breakthrough Business Thinking: How can companies track the success of their social media campaigns?

Wednesday, June 7, 2017

In this brief video featuring Rob Petersen, we compare the difference between vanity metrics and “metrics that matter” using the company JetBlue as an example. More ›

TAGS: Executive Education JetBlue Rob Petersen ROI Rutgers Business School Executive Education Social Media

Rutgers Business School News

Breakthrough Business Thinking: How can we master “moments” in the consumer journey?

Wednesday, May 31, 2017

In this brief video, we discuss the proliferation of mobile devices and how marketers can master “moments that matter” to predict and address consumers’ needs immediately to delight, surprise and exceed customers’ expectations.  More ›

TAGS: Customer Experience Executive Education Mobile Marketing Moments that Matter Rutgers Business School Executive Education

Rutgers Business School News

Breakthrough Business Thinking: Has Social Media jumped the shark?

Wednesday, May 24, 2017

Mark W. Schaefer, Executive Director, Schaefer Marketing Solutions shares his thoughts on whether Social Media is “here to stay” or has “had its day”.  More ›

TAGS: Executive Education Mark Schaefer Rutgers Business School Executive Education Social Media Marketing

Rutgers Business School News

Why your company can’t adopt marketing automation

Tuesday, May 23, 2017

Adopting a new marketing automation tool can be a complex and challenging task. More ›

TAGS: Executive Education Marketing Mike Moran Rutgers Business School Executive Education

Rutgers Business School News

Breakthrough Business Thinking: Why is it so important to approach innovation in a structured way?

Tuesday, May 16, 2017

Mukesh Patel, an entrepreneurial attorney, adjunct professor at Rutgers Business School and head of the Innovation Lab at the Honors College at Rutgers University –New Brunswick discusses the importance of approaching innovation using "Design Thinking" methodologies. More ›

TAGS: Executive Education Innovation for Corporate Enterprises JuiceTank Mukesh Patel Rutgers Business School Executive Education

Rutgers Business School News

Breakthrough Business Thinking: Do we really need to “pay to play” on social media?

Wednesday, May 10, 2017

Rutgers Business School Executive Education team recently spoke with Stacy Smollin Schwartz about the importance of leveraging paid media on social channels. More ›

TAGS: Executive Education Rutgers Business School Executive Education Stacy Schwartz

Rutgers Business School News

Breakthrough Business Thinking: How can a 100 year old company like GE reinvent itself?

Wednesday, May 3, 2017

Recently, our Rutgers Business School Executive Education team spoke with Sanjay Macwan, Chief Technology Officer and Senior Vice President, NBCUniversal, Inc about Innovation for Corporate Enterprises. More ›

TAGS: Executive Education Innovation for Corporate Enterprises Mini-MBA Rutgers Business School Executive Education

Rutgers Business School News

Breakthrough Business Thinking: Can a Supply Chain Mini-MBA program change the course of your life?

Wednesday, April 26, 2017

In this candid interview, Sheri Hinish describes her eye-opening “blended learning” experience with Rutgers Business School Executive Education. More ›

TAGS: Executive Education Mini-MBA Rutgers Business School Executive Education Supply Chain Supply Chain in a Digitized Network