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Rutgers Business School News

Margaret O'Donnell talks with Eric Kropiwnicki CEO of Broken Gear

Monday, December 19, 2016

MargarMargaret O’Donnell - What was it like to plan and organize a part 2016 America’s Parade? Eric Kropiwnicki - My company, Broken Gear Inc., was chosen to be the exclusive provider of apparel for America’s Parade 2016. The Parade had never done this before; for the first time this year it was going to expand the brand of America's Parade beyond New York City. America's Parade’s vision is to be in 10 large cities by 2019. It will truly become America's largest celebration of service in the United States.  More ›

TAGS: Broken Gear Business Management for Military and Veterans Erik Kropiwnicki Executive Education Mini-MBA Stephanie Dawson

Rutgers Business School News

Why CIOs and CMOs Need to be Joined at the Hip

Wednesday, December 7, 2016

I won’t show you all the studies, but there’s a couple major things CIOs and CMOs have in common. One is that they are the two C-level executives with the shortest tenures. So, well, they have that in common. But what’s the most important factor here? More ›

TAGS: CIO CMO Executive Education Marketing Mike Moran

Rutgers Business School News

Who is in the Driver’s Seat of Your Customer Experience Journey?

Wednesday, November 30, 2016

Have you ever noticed that the first time you travel to someplace the journey seems longer than any of the subsequent trips using the same route? Well, you are not alone. Several studies have shown that the “return trip effect” is real. These same studies offer varying reasons why first-time journeys to our destinations take longer. Some of those reasons include expectations and route familiarity. More ›

TAGS: Customer Journey Customer-Centric Management Executive Education GPS Mini-MBA Vickie Anderson

Rutgers Business School News

Rutgers Business School visits the University's "Veterans House"

Tuesday, November 29, 2016

On Wednesday, November 16, 2016, Rutgers Business School was invited to the university’s Office of Veteran and Military Programs and Services, a.k.a. the “Veterans House,” for an encore performance of a very successful visit earlier this year.  More ›

TAGS: Business Management for Military and Veterans Executive Education Margaret O'Donnell Mini-MBA Office of Veteran and Military Programs and Services

Rutgers Business School News

Margaret O'Donnell Conducts Q&A with Veteran Stephanie Dawson

Monday, November 21, 2016

Rutgers Business School is proud to boast an association with two of the many people who made the 2016 America’s Parade in New York City extra special. Veteran Eric Kropiwnicki is a January 2016 alumnus of the Rutgers Mini-MBA: Business Management for Military and Veterans, who went on to become CEO of Broken Gear, the official parade outfitter. Official pictures of the parade, compliments of Broken Gear, are forthcoming. Veteran Stephanie Dawson is the most recent addition to the Rutgers Business School Military and Veteran Advisory Board to the Dean and a Grand Marshal of the 2016 America’s Parade in New York City. She responds below to questions from Executive Education Program Manager Margaret O’Donnell on her unique 2016 Veterans Day experience. More ›

TAGS: Business Management for Military and Veterans Executive Education Margaret O'Donnell Veteran's Day

Rutgers Business School News

Are You Waiting for Your Content Teams to Catch On?

Thursday, November 17, 2016

I’ve been seeing a lot of frustrated CMOs. There was a period of time, not so long ago, when digital marketing seemed simple. Or simpler, at least. We assemble content that looks somewhat like what we made last year, then optimize it for search. We can email it around and tweet it, and we’re good to go. More ›

TAGS: Content Marketing Executive Education Mike Moran Online

Rutgers Business School News

Breakthrough Interview with Jack Jacobs, Rutgers ROTC Alum

Wednesday, November 9, 2016

As part of Rutgers Business School Executive Education’s new “Breakthrough with Brilliance” campaign, this interview series features emerging and established “game-changers” in a dynamic and thought provoking conversation. More ›

TAGS: Breakthrough with Brilliance Executive Education Jack Jacobs Jackie Scott ROTC Rutgers Business School Executive Education

Rutgers Business School News

Eric Kropiwnicki Goes from Classroom to CEO

Monday, October 31, 2016

“I’m calling from Afghanistan…can you hear me OK?” So began a great conversation with Marine Corps and Army veteran, Eric Kropiwnicki approximately a year ago. At that time, he was a “short-timer,” overseas with the government, and about to leave the military following 23 years of service. More ›

TAGS: Broken Gear Business Management for Military and Veterans Eric Kropiwnicki Executive Education Margaret O'Donnell Mini-MBA

Rutgers Business School News

How Much Does Customizing Your Marketing Technology Cost?

Tuesday, October 25, 2016

Have you ever seen a company customize itself right out of business? I have. I’ve seen clients come to me after they’ve spent time, money and energy customizing their marketing technology that they’ve gotten themselves stuck in a real bad place. Now I’m not against customizing technology, but it’s important to think through exactly what kinds of customization you need--and the price.  More ›

TAGS: Digital Marketing Executive Education Integrated Marketing Communications Mike Moran Mini-MBA Social Media Marketing

Rutgers Business School News

The Focus on Start-ups – Too Much of a Good Thing?

Thursday, October 20, 2016

There’s no question that entrepreneurship and start-up companies are important. Both play a vital role in job creation and in the growth of local economies. In the process of building some of the world’s great companies, successful entrepreneurs have become global icons, winning admiration across diverse populations. More ›

TAGS: Innovation for Corporate Enterprises Jennie Fine Mini-MBA Start-Up

Rutgers Business School News

Do You Know How Fast to Move with Your Agile Marketing?

Tuesday, October 18, 2016

Most of my clients who adopt agile marketing understand that they need to make changes rapidly, and are trying to change their marketing systems as quickly as they possibly can. Many of these companies I encounter are large companies, with big changes to make. But how do they know the right pace for this--if they’re moving too slow, or maybe if they’re moving too fast? More ›

TAGS: Agile Marketing Digital Marketing Executive Education Mini-MBA Social Media Marketing

Rutgers Business School News

Introducing the New Mini-MBA: Innovation for Corporate Enterprises

Tuesday, October 11, 2016

I will be the first to admit that I am not always the most creative thinker. I like structure and routine, all the more so as I try to balance a demanding, exhilarating job here at Rutgers Business School Executive Education (RBSEE) with my personal responsibilities. More ›

TAGS: Executive Education Innovation for Corporate Enterprises Jennie Fine Mini-MBA

Rutgers Business School News

360° of Content Marketing: 12 Hours, 18 Tools, 4 Case Study Interviews & 3 Worldwide Experts

Friday, September 30, 2016

Take a sneak peek at some of the topics that we'll be covering in this one-of-a-kind program by viewing the video. More ›

TAGS: Chad Pollitt Christina Murphy Content Marketing Ian Cleary Mark Schaefer Rutgers Business School Executive Education

Rutgers Business School News

Program Manager Margaret O'Donnell, Interviews John Impellizzeri, Co-Director of Supply Chain Management at RBS

Wednesday, September 21, 2016

Margaret O’Donnell, Executive Education Program Manager at Rutgers Business School (RBS) noticed that participants in the Rutgers Mini-MBA: Supply Chain in a Digitized Network program took particular interest in the concept of Supply Chain Finance when it was touched on in their recent classes.  More ›

TAGS: Executive Education Margaret O'Donnell Mini-MBA Supply Chain in a Digitized Network

Rutgers Business School News

Are you optimizing your website search?

Friday, August 26, 2016

“Our website search facility is managed by the IT team.” Nearly every day I hear the same thing. They say it easily, as if it makes perfect sense--why wouldn’t IT manage it? I ask them if their IT team manages their website. “The technology part, sure, but we do all the content.” Okay. So I ask them if the IT team is in control of the messaging for their email marketing. “What? No! That would be absurd. They manage the servers, that’s it.” But they don’t seem at all fazed by their IT managing their website search. That’s where the problem lies. More ›

TAGS: Keywords Marketing Mike Moran SEO Website Optimization Website Search

Rutgers Business School News

Have You Got the Power?

Monday, August 8, 2016

The song entitled “I’ve Got the Power” by a group called Snap came into my head and all I could think about was how this describes today’s customer. Then I chuckled to myself and thought that I have got to get a life! However, these four little words, could not be truer. More ›

TAGS: Customer Experience Customer-Centric Management Executive Education Mini-MBA Vickie Anderson

Rutgers Business School News

“Up” Your Game in Crisis Management

Wednesday, July 20, 2016

I’ve seen maybe one (okay, many more than one) crisis management situations in my time. (Have I mentioned that I’m old before?) What did the crises that resolved themselves best have in common? Surprisingly, the success was often not related to the actual crisis. What these situations had in common was how well the company had planned for crisis management. Every crisis is different, but your company needs to have someone in charge whenever a crisis emerges, armed with a plan. That plan can take many forms, but there are three basic pieces to every crisis management plan that apply almost universally. Does your crisis plan address them? More ›

TAGS: Business Crisis Management Executive Education Marketing Mike Moran

Rutgers Business School News

Getting Your Organization in Customer-Centric Shape

Monday, June 20, 2016

Have you ever been on a diet to lose weight or decided to work out to get those washboard abs that you envisioned? If you have, then you know the amount of control, planning, consistency, and time required in reaching your goal. Then, once you reach your goal, you need to find new and improved ways to maintain your achievements. Similarly, creating and implementing an effective customer-centric strategy requires the same components and process. Like diet and exercise, a customer-centric strategy can be challenging to execute and visible results take time.  More ›

TAGS: Customer-Centric Management Executive Education Mini-MBA Vickie Anderson

Rutgers Business School News

Mini-MBA Graduate Aaliyah Miller discusses the importance Owning Your Development, Owning Your Career

Tuesday, June 7, 2016

Many of us wake up, we have a morning routine and then we head to work. When we arrive at work we’re expected to be productive and provide solutions to help meet our bottom line, resolve a customer need, and hopefully our efforts lead to successful results for the business. We have our objectives and goals to meet. With that comes our emails to read, calls to make, tasks to do, and deadlines to deliver. It can feel overwhelming, but like cleaning laundry, we get accustomed to the cycle of wash, rinse, dry and repeat. More ›

TAGS: Career Development Digital Marketing Executive Education Mini-MBA

Rutgers Business School News

RBS and RBSEE Faculty Member Stacy Smollin Schwartz Discusses "Shoppable Content"

Wednesday, May 4, 2016

Last year, the buy button hit big, with Facebook, Pinterest, and Instagram adopting more enticing ecommerce solutions in an effort to alter the consumer experience on social media and increase revenue opportunities. Since that time, a wider trend has unfolded, as demonstrated by major publishers like Vox Media, The Huffington Post, and Bonnier Corporation pursuing content monetization options: the maturation of shoppable content and the emergence of a universal shopping cart to make that content shoppable. More ›

TAGS: Digital Marketing Executive Education Marketing Mini-MBA Social Media Marketing Stacy Schwartz