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Rutgers Business School News

Are your Website Searchers Looking Only for your Brand Names?

Tuesday, February 21, 2017

I work with a lot of different website search clients, but lately I’ve noticed a disturbing trend. As I first start looking through their popular search keywords, I notice lots of brand names and product names. That’s okay. What disturbs me is what I am not seeing. More ›

TAGS: Digital Marketing Executive Education Mike Moran Mini-MBA Rutgers Business School Executive Education

Rutgers Business School News

Breakthrough Interview with Mark Schaefer

Thursday, February 16, 2017

We launched our exciting new “Breakthrough with Brilliance” interview series featuring emerging and established “game-changers” in late 2016. We’re thrilled to have this opportunity to interview one of the brightest minds and luminaries in modern marketing today, Mark Schaefer.  More ›

TAGS: Christina Murphy Executive Education Jackie Scott Mark Schaefer Marketing Mini-MBA Rutgers Business School Executive Education

Rutgers Business School News

Breakthrough Business Thinking: What does it mean to be “Known” and Why is it so Important to Build your Personal Brand in the Digital Age?

Tuesday, February 14, 2017

Recently, our Rutgers Business School Executive Education team spoke with Mark W. Schaefer, Executive Director, Schaefer Marketing Solutions.  More ›

TAGS: Christina Murphy Executive Education Mark Schaefer Marketing Mini-MBA Rutgers Business School Executive Education

Rutgers Business School News

Breakthrough Business Thinking: How Can Gamification be Used Strategically to Enhance Customer Experience?

Wednesday, February 8, 2017

Recently, our Rutgers Business School executive education team spoke with Ankit Shah, Chief Strategy Officer and Managing Director at the Dopamine Agency.  More ›

TAGS: Ankit Shah Customer-Centric Management Executive Education Mini-MBA Rutgers Business School Executive Education Vickie Anderson

Rutgers Business School News

Do You Still Need to Measure Brand Awareness?

Tuesday, February 7, 2017

I’m a late bloomer, as far as marketers go. Most of my experience for a long time was in technology -- I didn’t even touch marketing until 20 years into my career, in 1998. My main focus has always been in digital marketing from the start, meaning I never really got on board with traditional marketing tactics. Those who did often seem to ask me the same question, though: “what about brand awareness?”  More ›

TAGS: Digital Marketing Executive Education Measuring Awareness Mike Moran Rutgers Business School Executive Education

Rutgers Business School News

Breakthrough Business Thinking: Why is Professional Experience Such a Critical Component in Delivering Executive Education programs?

Wednesday, February 1, 2017

Recently, our Rutgers Business School executive education team spoke with Ronnie Battista, Practice Lead – Experience Design (XD) at Slalom. More ›

TAGS: Customer-Centric Management Executive Education Mini-MBA Ronnie Batista Rutgers Business School Executive Education

Rutgers Business School News

Breakthrough Business Thinking: Who owns the “Customer Experience” at large enterprise organizations?

Wednesday, January 25, 2017

Recently, our Rutgers Business School executive education team spoke with Chris Avore, Associate Vice President and Global Head of Product Design at Nasdaq.  More ›

TAGS: Chris Avore Customer-Centric Management Executive Education Mini-MBA Rutgers Business School Executive Education

Rutgers Business School News

Margaret O'Donnell talks with Eric Kropiwnicki CEO of Broken Gear

Monday, December 19, 2016

MargarMargaret O’Donnell - What was it like to plan and organize a part 2016 America’s Parade? Eric Kropiwnicki - My company, Broken Gear Inc., was chosen to be the exclusive provider of apparel for America’s Parade 2016. The Parade had never done this before; for the first time this year it was going to expand the brand of America's Parade beyond New York City. America's Parade’s vision is to be in 10 large cities by 2019. It will truly become America's largest celebration of service in the United States.  More ›

TAGS: Broken Gear Business Management for Military and Veterans Erik Kropiwnicki Executive Education Mini-MBA Stephanie Dawson

Rutgers Business School News

Why CIOs and CMOs Need to be Joined at the Hip

Wednesday, December 7, 2016

I won’t show you all the studies, but there’s a couple major things CIOs and CMOs have in common. One is that they are the two C-level executives with the shortest tenures. So, well, they have that in common. But what’s the most important factor here? More ›

TAGS: CIO CMO Executive Education Marketing Mike Moran

Rutgers Business School News

Who is in the Driver’s Seat of Your Customer Experience Journey?

Wednesday, November 30, 2016

Have you ever noticed that the first time you travel to someplace the journey seems longer than any of the subsequent trips using the same route? Well, you are not alone. Several studies have shown that the “return trip effect” is real. These same studies offer varying reasons why first-time journeys to our destinations take longer. Some of those reasons include expectations and route familiarity. More ›

TAGS: Customer Journey Customer-Centric Management Executive Education GPS Mini-MBA Vickie Anderson

Rutgers Business School News

Rutgers Business School visits the University's "Veterans House"

Tuesday, November 29, 2016

On Wednesday, November 16, 2016, Rutgers Business School was invited to the university’s Office of Veteran and Military Programs and Services, a.k.a. the “Veterans House,” for an encore performance of a very successful visit earlier this year.  More ›

TAGS: Business Management for Military and Veterans Executive Education Margaret O'Donnell Mini-MBA Office of Veteran and Military Programs and Services

Rutgers Business School News

Margaret O'Donnell Conducts Q&A with Veteran Stephanie Dawson

Monday, November 21, 2016

Rutgers Business School is proud to boast an association with two of the many people who made the 2016 America’s Parade in New York City extra special. Veteran Eric Kropiwnicki is a January 2016 alumnus of the Rutgers Mini-MBA: Business Management for Military and Veterans, who went on to become CEO of Broken Gear, the official parade outfitter. Official pictures of the parade, compliments of Broken Gear, are forthcoming. Veteran Stephanie Dawson is the most recent addition to the Rutgers Business School Military and Veteran Advisory Board to the Dean and a Grand Marshal of the 2016 America’s Parade in New York City. She responds below to questions from Executive Education Program Manager Margaret O’Donnell on her unique 2016 Veterans Day experience. More ›

TAGS: Business Management for Military and Veterans Executive Education Margaret O'Donnell Veteran's Day

Rutgers Business School News

Are You Waiting for Your Content Teams to Catch On?

Thursday, November 17, 2016

I’ve been seeing a lot of frustrated CMOs. There was a period of time, not so long ago, when digital marketing seemed simple. Or simpler, at least. We assemble content that looks somewhat like what we made last year, then optimize it for search. We can email it around and tweet it, and we’re good to go. More ›

TAGS: Content Marketing Executive Education Mike Moran Online

Rutgers Business School News

Breakthrough Interview with Jack Jacobs, Rutgers ROTC Alum

Wednesday, November 9, 2016

As part of Rutgers Business School Executive Education’s new “Breakthrough with Brilliance” campaign, this interview series features emerging and established “game-changers” in a dynamic and thought provoking conversation. More ›

TAGS: Breakthrough with Brilliance Executive Education Jack Jacobs Jackie Scott ROTC Rutgers Business School Executive Education

Rutgers Business School News

Eric Kropiwnicki Goes from Classroom to CEO

Monday, October 31, 2016

“I’m calling from Afghanistan…can you hear me OK?” So began a great conversation with Marine Corps and Army veteran, Eric Kropiwnicki approximately a year ago. At that time, he was a “short-timer,” overseas with the government, and about to leave the military following 23 years of service. More ›

TAGS: Broken Gear Business Management for Military and Veterans Eric Kropiwnicki Executive Education Margaret O'Donnell Mini-MBA

Rutgers Business School News

How Much Does Customizing Your Marketing Technology Cost?

Tuesday, October 25, 2016

Have you ever seen a company customize itself right out of business? I have. I’ve seen clients come to me after they’ve spent time, money and energy customizing their marketing technology that they’ve gotten themselves stuck in a real bad place. Now I’m not against customizing technology, but it’s important to think through exactly what kinds of customization you need--and the price.  More ›

TAGS: Digital Marketing Executive Education Integrated Marketing Communications Mike Moran Mini-MBA Social Media Marketing

Rutgers Business School News

The Focus on Start-ups – Too Much of a Good Thing?

Thursday, October 20, 2016

There’s no question that entrepreneurship and start-up companies are important. Both play a vital role in job creation and in the growth of local economies. In the process of building some of the world’s great companies, successful entrepreneurs have become global icons, winning admiration across diverse populations. More ›

TAGS: Innovation for Corporate Enterprises Jennie Fine Mini-MBA Start-Up

Rutgers Business School News

Do You Know How Fast to Move with Your Agile Marketing?

Tuesday, October 18, 2016

Most of my clients who adopt agile marketing understand that they need to make changes rapidly, and are trying to change their marketing systems as quickly as they possibly can. Many of these companies I encounter are large companies, with big changes to make. But how do they know the right pace for this--if they’re moving too slow, or maybe if they’re moving too fast? More ›

TAGS: Agile Marketing Digital Marketing Executive Education Mini-MBA Social Media Marketing

Rutgers Business School News

Introducing the New Mini-MBA: Innovation for Corporate Enterprises

Tuesday, October 11, 2016

I will be the first to admit that I am not always the most creative thinker. I like structure and routine, all the more so as I try to balance a demanding, exhilarating job here at Rutgers Business School Executive Education (RBSEE) with my personal responsibilities. More ›

TAGS: Executive Education Innovation for Corporate Enterprises Jennie Fine Mini-MBA

Rutgers Business School News

360° of Content Marketing: 12 Hours, 18 Tools, 4 Case Study Interviews & 3 Worldwide Experts

Friday, September 30, 2016

Take a sneak peek at some of the topics that we'll be covering in this one-of-a-kind program by viewing the video. More ›

TAGS: Chad Pollitt Christina Murphy Content Marketing Ian Cleary Mark Schaefer Rutgers Business School Executive Education