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Rutgers Business School News

Breakthrough Business Thinking: Is creating a closer alignment between Finance and the Supply Chain a good idea for business?

Wednesday, April 12, 2017

Learn why and how companies are integrating business strategy with supply chain initiatives to drive operational excellence.  More ›

TAGS: Executive Education Finance Ron Guido Rutgers Business School Executive Education Supply Chain

Rutgers Business School News

How Your Legal Team Might be Making Social Media MORE Risky for Your Company

Friday, March 31, 2017

Corporate legal counsel is always a well-meaning bunch. They are always out to protect the company from any kind of risk. They will often end up in a paranoid approach; the second they smell a risk coming, they react. Social media? All it takes is some employee doing or saying the wrong thing for a disaster! More ›

TAGS: Christina Murphy Executive Education Mike Moran Mini-MBA Rutgers Business School Executive Education Social Media Marketing

Rutgers Business School News

In the First of a Five Part Series, Managing Director, Peter Methot writes, 'S.T.O.P. to Achieve Return on Learning (ROL)'

Tuesday, March 21, 2017

Too often we meet with clients who say: “I was told that we need a program for our high potentials in the area of ______ (blank) and want to know what Rutgers can provide.” Before we can proceed, however, there are a few questions that need to be addressed.  More ›

TAGS: Executive Education Mini-MBA Peter Methot Rutgers Business School Executive Education

Rutgers Business School News

Breakthrough Business Thinking: What is the Biggest Misconception in Search Marketing?

Thursday, March 16, 2017

Recently, our Rutgers Business School Executive Education team spoke with Tim Peter, founder of Tim Peter & Associates.  More ›

TAGS: Executive Education Mini-MBA Rutgers Business School Executive Education Social Media Marketing Tim Peter

Rutgers Business School News

Margaret O'Donnell Talks with Faculty Lead Chander Sharma as we kick-off Mini-MBA: Idea Design to Execution Accelerator

Wednesday, March 15, 2017

Rutgers Business School Executive Education (RBSEE) Program Manager Margaret O’Donnell recently interviewed Chander Sharma, Managing Partner at BizXL Solutions, who is serving as the Faculty Lead for a new RBSEE program affectionately known as the “IDEA Program.” More ›

TAGS: Executive Education IDEA Margaret O'Donnell Mini-MBA Rutgers Business School Executive Education

Rutgers Business School News

Breakthrough Business Thinking: Why Should You Avoid Putting Technology Before Mapping Your Customer Experiences?

Friday, March 10, 2017

Recently, our Rutgers Business School Executive Education team spoke with Jim Kalbach, Head of Customer Success at MURAL and best selling author of “Mapping Experiences”.  More ›

TAGS: Customer-Centric Management Executive Education Mini-MBA Rutgers Business School Executive Education Vickie Anderson

Rutgers Business School News

Breakthrough Business Thinking: What is the Importance of Differentiation in Marketing your Product or Service?

Friday, March 3, 2017

Recently, our Rutgers Business School Executive Education team spoke with Mike Moran, Senior Strategist at Converseon and Founder of Biznology.  More ›

TAGS: Christina Murphy Digital Marketing Engineers and Technology Managers Executive Education Mike Moran Mini-MBA Rutgers Business School Executive Education

Rutgers Business School News

Breakthrough Business Thinking: What is the Difference Between Strategy and Tactics in Digital Marketing?

Wednesday, February 22, 2017

Recently, our Rutgers Business School Executive Education team spoke with Mike Moran, Senior Strategist at Converseon and Founder of Biznology.  More ›

TAGS: Christina Murphy Digital Marketing Executive Education Mini-MBA Rutgers Business School Executive Education

Rutgers Business School News

Are your Website Searchers Looking Only for your Brand Names?

Tuesday, February 21, 2017

I work with a lot of different website search clients, but lately I’ve noticed a disturbing trend. As I first start looking through their popular search keywords, I notice lots of brand names and product names. That’s okay. What disturbs me is what I am not seeing. More ›

TAGS: Digital Marketing Executive Education Mike Moran Mini-MBA Rutgers Business School Executive Education

Rutgers Business School News

Breakthrough Interview with Mark Schaefer

Thursday, February 16, 2017

We launched our exciting new “Breakthrough with Brilliance” interview series featuring emerging and established “game-changers” in late 2016. We’re thrilled to have this opportunity to interview one of the brightest minds and luminaries in modern marketing today, Mark Schaefer.  More ›

TAGS: Christina Murphy Executive Education Jackie Scott Mark Schaefer Marketing Mini-MBA Rutgers Business School Executive Education

Rutgers Business School News

Breakthrough Business Thinking: What does it mean to be “Known” and Why is it so Important to Build your Personal Brand in the Digital Age?

Tuesday, February 14, 2017

Recently, our Rutgers Business School Executive Education team spoke with Mark W. Schaefer, Executive Director, Schaefer Marketing Solutions.  More ›

TAGS: Christina Murphy Executive Education Mark Schaefer Marketing Mini-MBA Rutgers Business School Executive Education

Rutgers Business School News

Breakthrough Business Thinking: How Can Gamification be Used Strategically to Enhance Customer Experience?

Wednesday, February 8, 2017

Recently, our Rutgers Business School executive education team spoke with Ankit Shah, Chief Strategy Officer and Managing Director at the Dopamine Agency.  More ›

TAGS: Ankit Shah Customer-Centric Management Executive Education Mini-MBA Rutgers Business School Executive Education Vickie Anderson

Rutgers Business School News

Do You Still Need to Measure Brand Awareness?

Tuesday, February 7, 2017

I’m a late bloomer, as far as marketers go. Most of my experience for a long time was in technology -- I didn’t even touch marketing until 20 years into my career, in 1998. My main focus has always been in digital marketing from the start, meaning I never really got on board with traditional marketing tactics. Those who did often seem to ask me the same question, though: “what about brand awareness?”  More ›

TAGS: Digital Marketing Executive Education Measuring Awareness Mike Moran Rutgers Business School Executive Education

Rutgers Business School News

Breakthrough Business Thinking: Why is Professional Experience Such a Critical Component in Delivering Executive Education programs?

Wednesday, February 1, 2017

Recently, our Rutgers Business School executive education team spoke with Ronnie Battista, Practice Lead – Experience Design (XD) at Slalom. More ›

TAGS: Customer-Centric Management Executive Education Mini-MBA Ronnie Batista Rutgers Business School Executive Education

Rutgers Business School News

Breakthrough Business Thinking: Who owns the “Customer Experience” at large enterprise organizations?

Wednesday, January 25, 2017

Recently, our Rutgers Business School executive education team spoke with Chris Avore, Associate Vice President and Global Head of Product Design at Nasdaq.  More ›

TAGS: Chris Avore Customer-Centric Management Executive Education Mini-MBA Rutgers Business School Executive Education

Rutgers Business School News

Margaret O'Donnell talks with Eric Kropiwnicki CEO of Broken Gear

Monday, December 19, 2016

MargarMargaret O’Donnell - What was it like to plan and organize a part 2016 America’s Parade? Eric Kropiwnicki - My company, Broken Gear Inc., was chosen to be the exclusive provider of apparel for America’s Parade 2016. The Parade had never done this before; for the first time this year it was going to expand the brand of America's Parade beyond New York City. America's Parade’s vision is to be in 10 large cities by 2019. It will truly become America's largest celebration of service in the United States.  More ›

TAGS: Broken Gear Business Management for Military and Veterans Erik Kropiwnicki Executive Education Mini-MBA Stephanie Dawson

Rutgers Business School News

Why CIOs and CMOs Need to be Joined at the Hip

Wednesday, December 7, 2016

I won’t show you all the studies, but there’s a couple major things CIOs and CMOs have in common. One is that they are the two C-level executives with the shortest tenures. So, well, they have that in common. But what’s the most important factor here? More ›

TAGS: CIO CMO Executive Education Marketing Mike Moran

Rutgers Business School News

Who is in the Driver’s Seat of Your Customer Experience Journey?

Wednesday, November 30, 2016

Have you ever noticed that the first time you travel to someplace the journey seems longer than any of the subsequent trips using the same route? Well, you are not alone. Several studies have shown that the “return trip effect” is real. These same studies offer varying reasons why first-time journeys to our destinations take longer. Some of those reasons include expectations and route familiarity. More ›

TAGS: Customer Journey Customer-Centric Management Executive Education GPS Mini-MBA Vickie Anderson

Rutgers Business School News

Rutgers Business School visits the University's "Veterans House"

Tuesday, November 29, 2016

On Wednesday, November 16, 2016, Rutgers Business School was invited to the university’s Office of Veteran and Military Programs and Services, a.k.a. the “Veterans House,” for an encore performance of a very successful visit earlier this year.  More ›

TAGS: Business Management for Military and Veterans Executive Education Margaret O'Donnell Mini-MBA Office of Veteran and Military Programs and Services