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Rutgers Business School News

Breakthrough Business Thinking: Has Social Media jumped the shark?

Wednesday, May 24, 2017

Mark W. Schaefer, Executive Director, Schaefer Marketing Solutions shares his thoughts on whether Social Media is “here to stay” or has “had its day”.  More ›

TAGS: Executive Education Mark Schaefer Rutgers Business School Executive Education Social Media Marketing

Rutgers Business School News

Why your company can’t adopt marketing automation

Tuesday, May 23, 2017

Adopting a new marketing automation tool can be a complex and challenging task. More ›

TAGS: Executive Education Marketing Mike Moran Rutgers Business School Executive Education

Rutgers Business School News

Breakthrough Business Thinking: Why is it so important to approach innovation in a structured way?

Tuesday, May 16, 2017

Mukesh Patel, an entrepreneurial attorney, adjunct professor at Rutgers Business School and head of the Innovation Lab at the Honors College at Rutgers University –New Brunswick discusses the importance of approaching innovation using "Design Thinking" methodologies. More ›

TAGS: Executive Education Innovation for Corporate Enterprises JuiceTank Mukesh Patel Rutgers Business School Executive Education

Rutgers Business School News

Breakthrough Business Thinking: Do we really need to “pay to play” on social media?

Wednesday, May 10, 2017

Rutgers Business School Executive Education team recently spoke with Stacy Smollin Schwartz about the importance of leveraging paid media on social channels. More ›

TAGS: Executive Education Rutgers Business School Executive Education Stacy Schwartz

Rutgers Business School News

Breakthrough Business Thinking: How can a 100 year old company like GE reinvent itself?

Wednesday, May 3, 2017

Recently, our Rutgers Business School Executive Education team spoke with Sanjay Macwan, Chief Technology Officer and Senior Vice President, NBCUniversal, Inc about Innovation for Corporate Enterprises. More ›

TAGS: Executive Education Innovation for Corporate Enterprises Mini-MBA Rutgers Business School Executive Education

Rutgers Business School News

Breakthrough Business Thinking: Can a Supply Chain Mini-MBA program change the course of your life?

Wednesday, April 26, 2017

In this candid interview, Sheri Hinish describes her eye-opening “blended learning” experience with Rutgers Business School Executive Education. More ›

TAGS: Executive Education Mini-MBA Rutgers Business School Executive Education Supply Chain Supply Chain in a Digitized Network

Rutgers Business School News

Breakthrough Business Thinking: Is creating a closer alignment between Finance and the Supply Chain a good idea for business?

Wednesday, April 12, 2017

Learn why and how companies are integrating business strategy with supply chain initiatives to drive operational excellence.  More ›

TAGS: Executive Education Finance Ron Guido Rutgers Business School Executive Education Supply Chain

Rutgers Business School News

How Your Legal Team Might be Making Social Media MORE Risky for Your Company

Friday, March 31, 2017

Corporate legal counsel is always a well-meaning bunch. They are always out to protect the company from any kind of risk. They will often end up in a paranoid approach; the second they smell a risk coming, they react. Social media? All it takes is some employee doing or saying the wrong thing for a disaster! More ›

TAGS: Christina Murphy Executive Education Mike Moran Mini-MBA Rutgers Business School Executive Education Social Media Marketing

Rutgers Business School News

In the First of a Five Part Series, Managing Director, Peter Methot writes, 'S.T.O.P. to Achieve Return on Learning (ROL)'

Tuesday, March 21, 2017

Too often we meet with clients who say: “I was told that we need a program for our high potentials in the area of ______ (blank) and want to know what Rutgers can provide.” Before we can proceed, however, there are a few questions that need to be addressed.  More ›

TAGS: Executive Education Mini-MBA Peter Methot Rutgers Business School Executive Education

Rutgers Business School News

Breakthrough Business Thinking: What is the Biggest Misconception in Search Marketing?

Thursday, March 16, 2017

Recently, our Rutgers Business School Executive Education team spoke with Tim Peter, founder of Tim Peter & Associates.  More ›

TAGS: Executive Education Mini-MBA Rutgers Business School Executive Education Social Media Marketing Tim Peter

Rutgers Business School News

Margaret O'Donnell Talks with Faculty Lead Chander Sharma as we kick-off Mini-MBA: Idea Design to Execution Accelerator

Wednesday, March 15, 2017

Rutgers Business School Executive Education (RBSEE) Program Manager Margaret O’Donnell recently interviewed Chander Sharma, Managing Partner at BizXL Solutions, who is serving as the Faculty Lead for a new RBSEE program affectionately known as the “IDEA Program.” More ›

TAGS: Executive Education IDEA Margaret O'Donnell Mini-MBA Rutgers Business School Executive Education

Rutgers Business School News

Breakthrough Business Thinking: Why Should You Avoid Putting Technology Before Mapping Your Customer Experiences?

Friday, March 10, 2017

Recently, our Rutgers Business School Executive Education team spoke with Jim Kalbach, Head of Customer Success at MURAL and best selling author of “Mapping Experiences”.  More ›

TAGS: Customer-Centric Management Executive Education Mini-MBA Rutgers Business School Executive Education Vickie Anderson

Rutgers Business School News

Breakthrough Business Thinking: What is the Importance of Differentiation in Marketing your Product or Service?

Friday, March 3, 2017

Recently, our Rutgers Business School Executive Education team spoke with Mike Moran, Senior Strategist at Converseon and Founder of Biznology.  More ›

TAGS: Christina Murphy Digital Marketing Engineers and Technology Managers Executive Education Mike Moran Mini-MBA Rutgers Business School Executive Education

Rutgers Business School News

Breakthrough Business Thinking: What is the Difference Between Strategy and Tactics in Digital Marketing?

Wednesday, February 22, 2017

Recently, our Rutgers Business School Executive Education team spoke with Mike Moran, Senior Strategist at Converseon and Founder of Biznology.  More ›

TAGS: Christina Murphy Digital Marketing Executive Education Mini-MBA Rutgers Business School Executive Education

Rutgers Business School News

Are your Website Searchers Looking Only for your Brand Names?

Tuesday, February 21, 2017

I work with a lot of different website search clients, but lately I’ve noticed a disturbing trend. As I first start looking through their popular search keywords, I notice lots of brand names and product names. That’s okay. What disturbs me is what I am not seeing. More ›

TAGS: Digital Marketing Executive Education Mike Moran Mini-MBA Rutgers Business School Executive Education

Rutgers Business School News

Breakthrough Interview with Mark Schaefer

Thursday, February 16, 2017

We launched our exciting new “Breakthrough with Brilliance” interview series featuring emerging and established “game-changers” in late 2016. We’re thrilled to have this opportunity to interview one of the brightest minds and luminaries in modern marketing today, Mark Schaefer.  More ›

TAGS: Christina Murphy Executive Education Jackie Scott Mark Schaefer Marketing Mini-MBA Rutgers Business School Executive Education

Rutgers Business School News

Breakthrough Business Thinking: What does it mean to be “Known” and Why is it so Important to Build your Personal Brand in the Digital Age?

Tuesday, February 14, 2017

Recently, our Rutgers Business School Executive Education team spoke with Mark W. Schaefer, Executive Director, Schaefer Marketing Solutions.  More ›

TAGS: Christina Murphy Executive Education Mark Schaefer Marketing Mini-MBA Rutgers Business School Executive Education

Rutgers Business School News

Breakthrough Business Thinking: How Can Gamification be Used Strategically to Enhance Customer Experience?

Wednesday, February 8, 2017

Recently, our Rutgers Business School executive education team spoke with Ankit Shah, Chief Strategy Officer and Managing Director at the Dopamine Agency.  More ›

TAGS: Ankit Shah Customer-Centric Management Executive Education Mini-MBA Rutgers Business School Executive Education Vickie Anderson

Rutgers Business School News

Do You Still Need to Measure Brand Awareness?

Tuesday, February 7, 2017

I’m a late bloomer, as far as marketers go. Most of my experience for a long time was in technology -- I didn’t even touch marketing until 20 years into my career, in 1998. My main focus has always been in digital marketing from the start, meaning I never really got on board with traditional marketing tactics. Those who did often seem to ask me the same question, though: “what about brand awareness?”  More ›

TAGS: Digital Marketing Executive Education Measuring Awareness Mike Moran Rutgers Business School Executive Education