Executive Education Media Center

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Rutgers Business School News

Breakthrough Business Thinking: Why are large enterprises still struggling with social media?

Tuesday, September 19, 2017

In this video Neal Schaffer explains why some large enterprises are still struggling with social media. More ›

TAGS: Executive Education Mini-MBA Neal Schaffer Rutgers Business School Social Media Social Selling

Rutgers Business School News

Breakthrough Business Thinking: How will blockchain technology revolutionize the supply chain?

Tuesday, September 12, 2017

In this brief interview we discuss why dynamic demand chains utilizing blockchain technology will replace rigid supply chains and how they will be especially powerful when combined with smart contracts.  More ›

TAGS: Bitcoin Blockchain Executive Education John Impellizzeri Supply Chain Supply Chain in a Digitized Network

Rutgers Business School News

Breakthrough Business Thinking: How can we rise above the noise in social media marketing?

Wednesday, September 6, 2017

In this video, our faculty member Mark Schaefer shares his thoughts on why “information density” is such a challenge for marketers today and how companies need to rise above the noise to remain relevant and competitive.  More ›

TAGS: Content Marketing Content Shock Executive Education Mark Schaefer Social Media

Rutgers Business School News

Breakthrough Business Thinking: Have customer expectations and “last-mile technology” redefined the supply chain value proposition?

Wednesday, August 30, 2017

in this brief video we discussed why rapid delivery methods and how “last-mile technology” is, and will continue to drive major shifts throughout the supply chain.  More ›

TAGS: Executive Education Ron Guido Supply Chain in a Digitized Network Supply Chain Management

Rutgers Business School News

Breakthrough Business Thinking: How will the Internet of Things (IoT) change the value proposition of products and services?

Tuesday, August 22, 2017

In addition to delivering an amazing physical product, IoT service, or solution offered, a company must also create an excellent connected experience that is also meaningful and purposeful.  More ›

TAGS: Executive Education IOT Jackie Scott Mini-MBA Rutgers Business School Executive Education

Rutgers Business School News

Breakthrough Business Thinking: How can we develop resilient Supply Chain leaders?

Wednesday, August 16, 2017

In this brief interview we discuss why developing leadership skills and competencies to handle a wide range of supply chain disruptions is a critical component in our executive education programs. More ›

TAGS: Arash Azadegan Executive Education Mini-MBA Supply Chain in a Digitized Network

Rutgers Business School News

Breakthrough Business Thinking: How do we get started with influencing influencers in our marketing campaigns?

Tuesday, August 8, 2017

In this video, we discussed why “Keeping Up with the Kardashians” may not be the best strategy for our influencer marketing campaigns and why taking the time to form mutually-beneficial relationships with influencers is a much better investment of our time and resources. More ›

TAGS: Executive Education Greg Jarboe Social Social Media Marketing

Rutgers Business School News

Breakthrough Business Thinking: How can Supply Chain Finance impact an organizations bottom line?

Wednesday, August 2, 2017

In this brief interview, Professor Rudolf Leuschner shares why Supply Chain leaders need to have a solid understanding of finance to drive innovation and operational excellence across the entire enterprise. More ›

TAGS: Executive Education Rudi Leuschner Supply Chain in a Digitized Network Supply Chain Management

Rutgers Business School News

Breakthrough Business Thinking: How will the Internet of Things (IOT) improve the customer experience?

Tuesday, July 25, 2017

In this brief video, we discuss how companies can harness the Internet of Things (IOT) to create meaningful customer experiences that benefit both the brand and their customers. More ›

TAGS: Christina Murphy Customer Experience Digital Marketing Executive Education Internet of Things

Rutgers Business School News

Rutgers Mini-MBA for Military and Veterans is coming to Newark!

Thursday, July 20, 2017

We are truly honored and excited to host our Mini-MBATM: Business Management for Military and Veterans program at Rutgers Business School in Newark, August 21st -25th. A sincere thank you to Verizon, Fios1News and the NJ Chamber of Commerce for all that they do to support our Military and Veteran Community!  More ›

TAGS: Business Management for Military and Veterans Executive Education Military Times

Rutgers Business School News

Breakthrough Business Thinking: Can a gutsy move to save gophers during a military assignment inspire and help shape a civilian career path?

Tuesday, July 18, 2017

In this video, we discuss Dr. Kevin Lyons’ challenging first assignment in the Air Force and how his radical and innovative solution to the gopher population led to a rewarding post-military career path.  More ›

TAGS: Executive Education Kevin Lyons Military and Veterans Mini-MBA

Rutgers Business School News

Please welcome Blake Morgan to our Rutgers Business School Executive Education faculty team!

Friday, July 14, 2017

Please join us in welcoming Blake Morgan to our Rutgers Business School Executive Education faculty team! More ›

TAGS: Customer Centricity Customer Experience Executive Education

Rutgers Business School News

Breakthrough Business Thinking: How has the omni-channel “Customer Experience” disrupted the Supply Chain?

Tuesday, July 11, 2017

Our Rutgers Business School Executive Education team recently spoke with Dr. David Dobrzykowski on the complex topic of delivering an "Omni-Channel" Customer Experience. Our discussion focused on the impact of the omni-channel approach across supply chain functions and the opportunity to capitalize on emerging customer expectations.  More ›

TAGS: Customer Experience David Dobrzykowski Executive Education Rutgers Business School Executive Education

Rutgers Business School News

Breakthrough Business Thinking: How can Veterans leverage their strengths and military experience in a civilian workplace?

Wednesday, July 5, 2017

In this video we discuss how our “Veteran” faculty and Military Board of Advisors have helped shaped our curriculum to meet the needs of transitioning service members based upon their own personal experiences and post military career paths. More ›

TAGS: Executive Education Kevin Lyons Leadership Military and Veterans

Rutgers Business School News

Breakthrough Business Thinking: Is AI the new black?

Tuesday, June 27, 2017

Our Rutgers Business School Executive Education team spoke with Tim Peter, founder of Tim Peter & Associates about the ubiquitous nature of Artificial Intelligence (AI).  More ›

TAGS: Change Management Digital Executive Education Jackie Scott Rutgers Business School Executive Education Tim Peter

Rutgers Business School News

Breakthrough Business Thinking: How can we use Customer Experience psychology and psychological perspectives to impact an organization?

Tuesday, June 20, 2017

Dr. Ashwani Monga, Professor of Marketing and Chair of Rutgers Business School Marketing Department explains why applying the principles of behavioral psychology can improve the quality of customer interactions and augment the overall customer experience. More ›

TAGS: Ashwani Monga Customer Experience Executive Education Rutgers Business School Executive Education

Rutgers Business School News

Breakthrough Business Thinking: What is “Outside-In” Marketing?

Thursday, June 15, 2017

In this video, we discussed why traditional marketing has become less effective and why modern marketers must learn the language of their customers using social media listening tools, search and data analytics to build messages that will resonate with their target audience.  More ›

TAGS: Executive Education Mike Moran Outside-In Marketing Rutgers Business School Executive Education

Rutgers Business School News

Breakthrough Business Thinking: How can companies track the success of their social media campaigns?

Wednesday, June 7, 2017

In this brief video featuring Rob Petersen, we compare the difference between vanity metrics and “metrics that matter” using the company JetBlue as an example. More ›

TAGS: Executive Education JetBlue Rob Petersen ROI Rutgers Business School Executive Education Social Media

Rutgers Business School News

Breakthrough Business Thinking: How can we master “moments” in the consumer journey?

Wednesday, May 31, 2017

In this brief video, we discuss the proliferation of mobile devices and how marketers can master “moments that matter” to predict and address consumers’ needs immediately to delight, surprise and exceed customers’ expectations.  More ›

TAGS: Customer Experience Executive Education Mobile Marketing Moments that Matter Rutgers Business School Executive Education

Rutgers Business School News

Breakthrough Business Thinking: Has Social Media jumped the shark?

Wednesday, May 24, 2017

Mark W. Schaefer, Executive Director, Schaefer Marketing Solutions shares his thoughts on whether Social Media is “here to stay” or has “had its day”.  More ›

TAGS: Executive Education Mark Schaefer Rutgers Business School Executive Education Social Media Marketing