Mark Schaefer

Mark W. Schaefer is a globally-recognized blogger, speaker, educator, business consultant, and author who blogs at {grow} – one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written four best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence,which was named one of the top business titles of the year by the American Library Association. His latest book is called Social Media Explained: Untangling the World’s Most Misunderstood Business Trend. Learn more at


Social Media Marketing, Content Marketing, Marketing Strategy, Entrepreneurship

My Blogs

Rutgers Business School News

Breakthrough Business Thinking: How can we rise above the noise in social media marketing?

Wednesday, September 6, 2017

In this video, our faculty member Mark Schaefer shares his thoughts on why “information density” is such a challenge for marketers today and how companies need to rise above the noise to remain relevant and competitive.  More ›

TAGS: Content Marketing Content Shock Executive Education Mark Schaefer Social Media

Rutgers Business School News

Breakthrough Business Thinking: Has Social Media jumped the shark?

Wednesday, May 24, 2017

Mark W. Schaefer, Executive Director, Schaefer Marketing Solutions shares his thoughts on whether Social Media is “here to stay” or has “had its day”.  More ›

TAGS: Executive Education Mark Schaefer Rutgers Business School Executive Education Social Media Marketing

Rutgers Business School News

The 5 hottest marketing jobs in a digital age

Tuesday, December 16, 2014

How can we expect marketing jobs to be impacted by technology over the next few years? Here is a forecast of the hottest marketing jobs culled from studies and conversations with dozens of marketing clients and executives in my classes: More ›

TAGS: Digital Employment Executive Education Mark Schaefer Marketing