Online: Viral Video Marketing: Social Sharing Demystified
Video and other shareable media are the backbone of many of today’s most successful marketing campaigns. Whether looking to increase brand awareness, improve consumer engagement and loyalty, or boost sales, video and other shareable media are among the best tools around. Brands, marketers, and agencies are all interested in having their creative assets go viral, and capitalizing on a social marketplace to spread their message.
Viral Video Marketing: Social Sharing Demystified introduces you to the theories and models of successful shared media. Drawing on extensive data, the course presents the keys to creating media that will be widely shared by your community of users.
Taught by industry experts, and fueled by data gathered by Unruly, this course will prepare you to create and deploy video and other media for maximum sharing and impact.
The Viral Video Marketing course is entirely online. You will have 8 weeks to complete the learning at your own pace. It will take approximately 8-12 hours of learning time to complete the course.
Approximately two weeks after the course starts, there will be an optional webinar in which you can “meet” your instructor and learn additional insights on the topics within the course. Approximately two weeks before the course ends, there will be another optional webinar in which you can ask any questions you might have.
Throughout the entire course, you can use the online Discussion Forum to ask questions and engage with your professor and fellow learners.
Your interactive learning experience will include a series of brief, engaging video lectures, along with readings, exercises, quizzes, learning checks, video reviews, and other learning elements. Some of the assignments you complete may be submitted for faculty evaluation, and others are geared for self-evaluation. Upon successfully completing the program, you will earn a Certificate of Completion.
$1,995 per program