Stacy Smollin Schwartz

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Instructor of Professional Practice
Office Location: 
Levin: Room 249
Office Phone: 
Academic Info

MBA, Harvard Business School
BA; Pennsylvania State University; Advertising


Marketing strategy, strategic planning, digital marketing, ecommerce, media, advertising, social enterprise

Stacy is a marketing leader who enthusiastically brings her 20+ years of industry experience into the classroom. For Rutgers Business School, she teaches introductory marketing classes (including mega-sections) and digital marketing courses to both undergraduates and MBAs.  She also develops and leads executive-level modules on ecommerce, social media, and mobile marketing for RBS Executive Education Mini-MBA programs.  

Stacy has worked with a wide range of consumer- and business-oriented brands, with a focus on digital marketing. For the Interactive Advertising Bureau (IAB), she launched the first accredited professional certification program for digital media salespeople (DMSC), as well as certifications for digital advertising operations (DAOC) and digital data solutions (DDSC).  She served as VP of Marketing at Virgin Mobile USA, Web Director at Hospital for Special Surgery, and in a range of leadership roles at internet advertising pioneer DoubleClick, which she joined as its eleventh employee in 1996.

Stacy was a recipient of Harvard Business School’s Service Leadership Fellowship award and co-authored two case studies for Harvard Business School Publishing related to the nonprofit sector. She currently serves as Project Coordinator for Harvard Business School Club of New York’s Community Partners program, which provides pro-bono management consulting services for NYC-area nonprofit organizations.


Business Insights

Rutgers Business School News

Breakthrough Business Thinking: How can small and midsize businesses compete with Amazon?

Monday, October 23, 2017

In this video, we learn the importance of creating a more meaningful connection and bond to your brand through digital personalization, community building, loyalty programs and social media outreach.  More ›

TAGS: Amazon e commerce Executive Education Mini-MBA Stacy Schwartz

Rutgers Business School News

Breakthrough Business Thinking: Do we really need to “pay to play” on social media?

Wednesday, May 10, 2017

Rutgers Business School Executive Education team recently spoke with Stacy Smollin Schwartz about the importance of leveraging paid media on social channels. More ›

TAGS: Executive Education Rutgers Business School Executive Education Stacy Schwartz

Rutgers Business School News

RBS and RBSEE Faculty Member Stacy Smollin Schwartz Discusses "Shoppable Content"

Wednesday, May 4, 2016

Last year, the buy button hit big, with Facebook, Pinterest, and Instagram adopting more enticing ecommerce solutions in an effort to alter the consumer experience on social media and increase revenue opportunities. Since that time, a wider trend has unfolded, as demonstrated by major publishers like Vox Media, The Huffington Post, and Bonnier Corporation pursuing content monetization options: the maturation of shoppable content and the emergence of a universal shopping cart to make that content shoppable. More ›

TAGS: Digital Marketing Executive Education Marketing Mini-MBA Social Media Marketing Stacy Schwartz

Rutgers Business School News

Ecommerce: Accounting for Free Shipping

Friday, March 6, 2015

You don’t need to be an industry pundit to know that online shoppers love free shipping deals.  More ›

TAGS: Executive Education Marketing Online Shopping Shipping Stacy Schwartz

Rutgers Business School News

When the Going Gets Tough, the Tough Go Omnichannel Shopping

Tuesday, October 21, 2014

Today's consumers want it all: retail store experiences and interactions, endless product selection, price transparency, and anytime/anywhere access. Stacy Smollin Schwartz shares a personal account of an in-store experience and how it led her to a new appreciation of omnichannel shopping. More ›

TAGS: Amazon eCommerce Executive Education Marketing Mobile Omnichannel Retail Shopping Stacy Schwartz ToysRUs