Mark Schaefer

Instructor of Professional Practice

Area of expertise
Executive Education

Insights

Executive Education Programs
Content marketing is still a relatively new practice, but its use has exploded and evolved incredibly rapidly. This proliferation has also ushered in an age of “content shock”, making content marketing as challenging as it is valuable. Creating content for content’s sake should not be the objective; rather, the goal is to invite prospects and customers into your brand story through relevant and engaging forms of content. This, in turn, requires a blend of both creativity (art) and data-driven action (science).

Online program: $1995.00
Complete Content Marketing: The Art and Sciences of Making Content Matter / Credit: Thinkstock Photos-kopitinphoto
Our Mini-MBA in Digital Marketing will empower you to think strategically, not just tactically. You will be able to design an effective digital strategy to deploy to your team and outside partners, support and track the discrete efforts across your organization, and synthesize the data to measure return on investment.

In Class program: $4995.00
Online program: $3495.00
Next Class Date
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Close-up of hands on a laptop keyboard
Digital marketing is no longer an emerging medium; your consumers regularly make decisions about your company online – long before any traditional communications permeate the mind. Effective integration is key, but leading your team or directing outside marketing partners can become overwhelming with the constant, rapid evolution of this landscape. Each new tool comes with another learning curve and new jargon, blurring useful tools with trendy, irrelevant distractions.

In Class program: $4995.00
Next Class Date
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Digital Marketing Certificate Program (Chicago, IL)
Our Mini-MBA in Social Media Marketing is designed to position you as a leader—navigating the landscape of social media tools, but also understanding other important inputs (such as influencer engagement, social listening and content development) to gain a more holistic understanding of this space and enable you to create and execute a social media strategy.

In Class program: $4995.00
Online program: $3495.00
Next Class Date
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Hanging tags with common social media icons and actions printed on them