Press Coverage

New Brunswick, NJ
Saturday, February 7, 2015

Business 2 Community

At Mitel, an Ontario business communications company, managers have enlisted 1,600 people to become actively involved in social media.

Ontario business communications company Mitel has been around for 41 years, but its profile is low. Martyn Etherington, the company’s chief marketing officer and chief of staff, is out to change that — and he thinks social media will be a big part of the process.

In March of 2014, the company had about 30 people actively engaged in social media — using Twitter, LinkedIn, or Facebook to talk about the company.

By November, that number had grown to 1,600 people.

This runs counter to what many companies practice. At most organizations, employees are not encouraged to talk to the world about the company — and at many they are outright banned from doing so.

In “Can You Really Let Employees Loose on Social Media?,” an interview by Gerald C. (Jerry) Kane, associate professor of information systems at the Carroll School of Management at Boston College and guest editor for MIT Sloan Management Review‘s Social Business Big Idea Initiative, Etherington explained how he got those numbers of engaged employees up so much so fast.

In Etherington’s case it was the book The Social Employee: How Great Companies Make Social Media Work, by Cheryl Burgess and Mark Burgess. “I read it in one weekend, and it resonated with me,” says Etherington. The book argued that the company should “ensure that our employees understand and embrace that we are all stewards of our brand.”

Mark Burgess, co-author with Cheryl Burgess of The Social Employee: How Great Companies Make Social Media Work, writes about the power and impact of social employees, of the new era in employee engagement: ‘branding from the inside out.’

Mark Burgess currently teaches Digital Marketing and Consumer Behavior as a PTL at Rutgers Business School.

New Brunswick, NJ
Friday, February 6, 2015

MIT Sloah Management Review

The Ontario business communications company Mitel is a $1.2 billion business, but you’re excused if you’re not familiar with it — yet!

“Although we’ve been around for 41 years, our brand is not well known,” says Martyn Etherington, the company’s chief marketing officer and chief of staff. Mitel offers services in business communications, voice-video collaborations, business phones and the like, and its website boasts, “We are the business communications experts behind 2 billion calls, chats and social messages every day.”

It has gotten big fast: In the past two years, Mitel has acquired four companies and doubled its revenues. “We want to be the consolidator versus the consolidated of our market space,” Etherington says, “but most importantly we want to grow by being relevant to our customers and the markets we serve.”

Etherington is out to boost the company’s profile. “We’re really starting to transform the brand from what was considered a very old, telephone [-oriented] PBX company to where our market is today and where our focus is — that of a customer-centric software company positioned in the cloud and contact center markets.”

Mark Burgess, co-author with Cheryl Burgess of The Social Employee: How Great Companies Make Social Media Work, writes about the power and impact of social employees, of the new era in employee engagement: ‘branding from the inside out.’

Mark Burgess currently teaches Digital Marketing and Consumer Behavior as a PTL at Rutgers Business School.

New Brunswick, NJ
Wednesday, November 19, 2014

On weekday mornings, Daria Demina rises at 5AM in Moscow with a thirst for knowledge. The financial bachelor’s student, enrolled at the Plekhanov Russian University of Economics, is at her peak of activity from 6AM. The only problem is that her classmates and lecturers are all still fast asleep. “I… Have a weird regime,” says Daria.

The ambitious Russian financier won’t wait for them to wake. Like a growing number of MBA candidates, she plugs into cyberspace to supplement her learning in-between degree studies. “I learn fast, and when things are too slow at lectures at university I get frustrated,” Daria says.

Students like Daria, who have grown up swiping, texting and blogging, are increasingly demanding flexibility in their study.

“In the recent trends we have seen, managerial professionals do not have the bandwidth to dedicate two to five years of their time to an MBA,” says Peter Methot, who leads executive education at Rutgers Business School in the US. Like a handful of others, Rutgers runs a “mini-MBA” that is taught entirely online.

Full Article

New Brunswick, NJ
Sunday, November 16, 2014

America and Canada have become clusters for new “mini-MBA” courses which are being taught from Toronto to New Brunswick, but the trend has not yet emerged across Europe.

“It acts as a complement,” says Peter Methot, managing director of executive education at Rutgers Business School, which runs up to 18 “mini MBAs” on topics such as entrepreneurship and digital marketing.

“The mini-MBA also serves the purpose of focusing on a specific subject matter in a condensed period of time,” he adds.

Where MBA degrees are expensive, mini courses cost as little as $5,000 and have relaxed entry requirements.

They are targeting middle-managers, according to Alan Middleton, executive director of the Schulich School of Business’ Executive Education Centre. “The mini-MBA tends to get people later on in their careers,” he says, who want to move into broader responsibilities or more senior roles. “They don’t really have time to go back [to business school] for a year or an 18 month program,” Alan adds.

In that sense they are similar to custom executive education courses and EMBAs, which attract candidates who want to move up the ladder in their current careers, rather than establish new ones – although this is starting to change.

Peter says: “We have seen an exponential increase in the value employers place on a mini-MBA.”

Full Article

Newark, NJ
Wednesday, October 29, 2014

Rutgers Business School in Newark will be offering a two-day executive educational program called Executive Leadership: An Ethical Journey to Success.

The program, hosted by The Institute for Ethical Leadership at Rutgers Business School, will culminate with a certificate of completion.

According to Ann K. Buchholtz, Rutgers professor of leadership and ethics and research director at IEL, the course will provide insight on how to navigate the sometimes murky waters and difficult decisions of doing business.

“This program provides tools for tackling the toughest challenges, those without easy answers,” she said in a statement.

Full Article

Newark, NJ
Sunday, August 31, 2014

The Ice Bucket Challenge has its fans and critics. But there’s no denying, for a very worthwhile organization, the ALS Ice Bucket Challenge has generated tremendous awareness and financial success. It is likely to go down in history as one of the most successful viral social media campaigns, ever; and to serve as a model for other non-profits and profit organizations who will attempt to duplicate this level of success for their causes.

Rutgers Business School Executive Education, where I teach, has a Social Media Marketing Mini-MBA for Non-Profits. Donna Dourney York, was a participant in the program. Donna has made amazing progress changing the way people perceive ALS.

Full Article

Somerset, NJ
Monday, August 4, 2014

Chrishan Wright, who has worked in government relations and marketing since 1996, was able to turn her first unemployment experience into media content on downsizing for MSNBC and a blog featured on CNN.

Four years and a divorce later, Wright’s company was again downsized — but instead of clawing her way back into the workforce, Wright continued her education by completing a mini-MBA in digital marketing at Rutgers University’s Center for Management Development in 2013 (now Rutgers Business School Executive Education).

Wright knew the mini-MBA would help her put her best self forward as a mother and an entrepreneur while launching her new startup Propel Media Group, a full-service boutique digital marketing and public relations firm, in March.

What she didn’t know is how she’d also connect with fellow graduate Jessica Federman, owner of Mindshuffle Marketing, via Twitter.

Together, Wright and Federman came up with the idea to create an interactive podcast community for women entrepreneurs attempting to juggle businesses and families.

Wright submitted their concept, Women Entrepreneur Biz (WE Biz), into the third annual “Start Something Challenge,” a statewide pitch competition and business-strengthening session organized by the nonprofit Rising Tide Capital.

Full Article

Newark, NJ
Thursday, July 31, 2014

The Institute for Ethical Leadership at Rutgers Business School announced Thursday that it will be offering a new Mini-MBA program in Ethical Leadership.

"This Mini-MBA includes ethics and values, corporate social responsibility, compliance, crisis communication, and how to create and sustain an ethical culture. Participants will gain knowledge and experience in ethical leadership and critical decision-making skills,” said IEL Executive Director Judy Young.

Full Article

Oakland, CA
Monday, July 14, 2014

Attendees of SEO for PR Update: Boost Buzz, Brand and Web Traffic with New Search Engine Marketing Tips will learn how to create the SEO-rich content, how to find the best keywords, how to use social sites to boost rankings, and how the Big Three search engines are tweaking their algorithms to reward press releases, online newsroom content and social media that is properly optimized.

Featuring Trainers:

Peter Methot, Managing Director, Executive Education, Rutgers Business School
Shiva Narayan, Manager, Search & Analytics, Enterprise Digital Team Transamerica
Greg Jarboe, President and Co-founder, SEO-PR
Mark Munroe, Director of SEO, Trulia

This PR University webinar takes place on Friday, July 18, at 1PM ET (noon CT; 11AM MT; 10AM PT).

Full Article

Bloomberg News
New York, NY
Tuesday, May 20, 2014

While few people agree on just about any aspect of Jill Abramson’s dismissal as executive editor of the New York Times (NYT), there’s general consensus on this: The company didn’t handle it well.

What could the Times have done better? Here are some ideas:

“When you’re working in upper management, it’s not just about dealing with subordinates, but also peers, and in some cases you need to learn how to temper your style,” said Ray Henson, a management consultant who teaches executive and leadership strategy in the Department of Management & Global Business at Rutgers Business School. “People who have been successful don’t see a reason to change.”

Full Article

Newark, NJ
Tuesday, September 24, 2013

Senior executives from 14 New Jersey nonprofit organizations have been selected to participate in the second cohort of The Prudential Foundation Nonprofit Executive Fellows Program at the Institute for Ethical Leadership at Rutgers Business School.  Over a two-year period, this  group of executives meets once a month from September through June to take part in this comprehensive approach to developing both personal and professional leadership skills and competencies.

"We're delighted to continue our collaboration with Rutgers Institute for Ethical Leadership.  Together, we are helping to prepare the next generation of  executive leaders and making sure they have the business management skills and information they need to guide  nonprofit organizations  in the future," said Lata Reddy, vice president, Corporate Social Responsibility at Prudential and president of The Prudential Foundation. 

Alex J. Plinio, co-founder of Rutgers Institute for Ethical Leadership, said, "We are pleased to continue this long-term program with the generous support of The Prudential Foundation to help nonprofit executives achieve their full leadership potential and better serve their organizations and the community."

Read full article.


Business Wire
New Brunswick, NJ
Thursday, March 8, 2012

The Rutgers Center for Management Development (CMD) today announced that it has updated the format of the program to utilize the best Apple iPad 2 collaboration apps into the curriculum of the Strategic Marketing Management course in its Mini-MBA Program. All the modules and applications for the week-long course, which begins March 26, 2012, on the New Brunswick, New Jersey, campus will be pre-loaded onto an Apple iPad 2, which is included in the course fee.

Wednesday, September 28, 2011

With the sports marketplace hitting $400 billion in 2012, the Rutgers Center for Management Development (CMD) has designed an additional Mini-MBA program, Sports Management in the Digital Age. According to Sports Networker, the top five sports jobs that require skill and education are sports management, sports marketing, sports finance, sports therapy and sports agent, just the topics covered in this new course.

Taught by the leading sports management figures from The Big Lead, IMG College, MLB Advanced Media and other well known sports management organizations, the newly developed curriculum addresses this need for sports management training. In addition to traditional sports management best practices, it will train attendees on the use of social media in sports, gaming and the business of fantasy sports.

Read the full article

Mumbai, India
Monday, August 29, 2011

At a time when innovative programmes are gaining in popularity, the Rutgers Business School brings to India a 'Mini-MBA in Business Essentials.' The programme, which will be conducted in Mumbai in association with Think Education, is expected to cover topics like economics, international business and trade, business strategy, managing human capital, leadership, marketing, supply chain management, analysing a financial statement, financial strategies, global financial markets and investing. The Mini-MBA will be held in Mumbai between August 29 and September 2, 2011.

"Over a span of five days, professors from Rutgers University will conduct two-hour modules on each subject. The Mini-MBA will also offer participants an opportunity to apply the concepts taught in class to the real world," says Farrokh Langdana, director, Rutgers Executive MBA, sharing details about the programme. Students who attend the programme will receive a Mini-MBA degree certificate from Rutgers Business School. "Mumbai is India's financial capital. During our interactions, we realised that students were keen to acquire an international certification along with quality education. Depending on the success of the inaugural programme here, we may conduct it in other cities," adds Langdana.

Read the original article

Monday, May 23, 2011

The Rutgers Mini-MBA Program is offering business professionals an accelerated Digital Marketing course during the week of July 11-15, 2011. The pioneering use of the new Apple iPad 2 in the course is transforming what was already recognized as one of the top executive education programs.

“Today’s rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm,” says Eric Greenberg, Director, Marketing Programs, Center for Management Development (CMD), Rutgers, The State University of New Jersey.

Read the full article ›


Fierce Wireless
Piscataway, NJ
Friday, May 13, 2011

The Rutgers Mini-MBA Program is offering business professionals an accelerated Social Media Marketing course during the week of June 6-10, 2011, to prepare them for careers in demand. Rutgers provides each student in the course with instructional materials and business case studies pre-loaded on a new Apple iPad 2, making this executive education program one of the most innovative in the world.

Read the full article ›

Sunday, April 25, 2010

This is a test. Each student enrolling in a new Mini-MBA: Digital Marketing Executive Certificate Program this summer at Rutgers, The State University of New Jersey, will receive an Apple iPad tablet. This is only a test. The iPads are not intended to be shiny new toys offered as gifts just for participating. Rather, they will be an integral part of the 12-session program, customized with Apple's help "to provide a new dimension to executive education in a field that is defined by technology," as a press release from Rutgers explains.

The Star-Ledger
Newark, NJ
Tuesday, April 20, 2010

Forget cranking out software code and hoping to strike it rich with a hit iPad app. Rutgers University said yesterday it will offer business courses - rather than application development ones - that revolve around Apple's hot new tablet computer. The program will be the first of its kind in the country and is a collaboration between Rutgers officials and Apple's higher education team. The week-long pilot, a digital marketing course, will launch July 19 and will award certificates to students.


New Brunswick, NJ
Monday, April 19, 2010

In the last year alone, approximately 45,000 non-traditional students took advantage of Rutgers' continuing professional education and lifelong learning programs – including more than 2,300 online and off-campus courses and course sections available to non-traditional students across New Jersey and beyond. Rutgers Business School has various traditional and non-traditional opportunities for students of any level (certificate programs, undergraduate, graduate, executive education).

Saturday, April 17, 2010

Rutgers Business School's Blanche and Irwin Lerner Center for Pharmaceutical Management Program offers A Two Day Certificate Program in Pharmaceutical Management. This Program provides a framework for understanding the structure and competitive profile of the industry, and includes a review of key regulatory issues, applicable patent law, drug pricing and reimbursement including the design of prescription drug benefit plans, DTC advertising, mergers and acquisitions, public policy initiatives, and financial evaluation.