Defining the Mini-MBA
Dive deeper into the makeup of the Mini-MBA and what makes this credential unique and beneficial in support of lifelong learning.
The power of digital, with all of its capabilities and data-enhanced features, has become integral for successful marketing strategies. As marketing continues to evolve through the impact and influence of artificial intelligence (AI), keeping your finger on the pulse of what's moving the marketing needle, adopting an agile digital approach, and staying focused on what the future might hold are key to marketing transformation and success.
Integration is key, but leading your team or directing outside marketing partners can become overwhelming with the constant, rapid evolution of this landscape. At the same time, the accessibility and flexibility of digital marketing can result in multiple parts of your organization each leveraging different tools without integration into a centralized enterprise-level strategy.
Our Mini-MBA in Digital Marketing will empower you to think strategically, not just tactically. You will be able to design an effective digital strategy to deploy to your team and outside partners, assess where opportunities lie as AI continues to take shape, and synthesize the data derived from your marketing efforts to measure return on investment.
Dive deeper into the makeup of the Mini-MBA and what makes this credential unique and beneficial in support of lifelong learning.
Faculty Spotlight
Assistant Professor of Professional Practice and Director of Master of Science in Digital Marketing Program
Stacy Schwartz is an award-winning marketing professor at Rutgers Business School and the founding director of its fully online Master of Science in Digital Marketing program. She enthusiastically brings 25+ years of digital marketing industry experience into the classroom, developing and teaching courses related to marketing principles, digital marketing, and...
If you are a seasoned marketer well versed in digital platforms, this is a chance to review new tools in the market to refresh your strategy, as well as improve how you measure success. If you are new to this space, you will benefit from the comprehensive discussion of metrics, tools, trends, and best practices in this ever-evolving space.
Managers who lead teams or partner with outside providers will be better able to set goals and measure outcomes, and articulate that success across the organization. Marketing executives who partner with sales, HR, or others running their own initiatives will be able to more efficiently coordinate efforts to drive greater efficiencies.
Featuring 10 modules (each covered in approximately 3 hours), this program will address the most pertinent topics driving digital marketing success in the industry today. A sampling of these topics include:
Please contact Christina Murphy, Program Manager at (848) 445-9243 or cmurphy@business.rutgers.edu.