Defining the Mini-MBA
Dive deeper into the makeup of the Mini-MBA and what makes this credential unique and beneficial in support of lifelong learning.
Upcoming Classes
Overview
The power of digital, with all of its capabilities and data-enhanced features, has become integral for successful marketing strategies. As marketing continues to evolve through the impact and influence of artificial intelligence (AI), keeping your finger on the pulse of what's moving the marketing needle, adopting an agile digital approach, and staying focused on what the future might hold are key to marketing transformation and success.
Integration is key, but leading your team or directing outside marketing partners can become overwhelming with the constant, rapid evolution of this landscape. At the same time, the accessibility and flexibility of digital marketing can result in multiple parts of your organization each leveraging different tools without integration into a centralized enterprise-level strategy.
Our Mini-MBA: Digital Marketing in the Age of AI will empower you to think strategically, not just tactically. You will be able to design an effective digital strategy to deploy to your team and outside partners, assess where opportunities lie as AI continues to take shape, and synthesize the data derived from your marketing efforts to measure return on investment.
Program Benefits
- Unique opportunity to build your understanding of digital marketing in an interactive setting, featuring personalization of learning not available in a conference seminar.
- Curriculum designed for real-world application by industry leaders with practical experience, and unique access to experts that will expand your network.
- A rigorous university environment that results in a program certificate as well as Rutgers Business School credits applicable toward future education goals.
Program Outcomes
- Be an instinctively holistic thought leader. Acquire and synthesize digital marketing data that inform planning and budget decisions, and understand definitions of success. Evaluate potential AI use cases to support marketing objectives.
- Lead your team to employ best practices. Help them ask smarter questions and set measurable goals.
- Be a strategic partner across the organization. Identify and track discrete marketing opportunities in departments such as sales, IT and HR.
Along with mastering new skills, our Mini-MBA credential comes with:
Certificate
Digital Badge
Credits
Alumni Spotlight
Nicole Ladas is a Marketing Strategist for Hackensack University Medical Center, which is part of the larger Hackensack Meridian Health network.
Faculty Spotlight
Stacy Smollin Schwartz
Assistant Professor of Professional Practice and Director of Master of Science in Digital Marketing Program
Stacy Schwartz is an award-winning marketing professor at Rutgers Business School and the founding director of its fully online Master of Science in Digital Marketing program. She enthusiastically brings 25+ years of digital marketing industry experience into the classroom, developing and teaching courses related to marketing principles, digital marketing, and...
Who Should Attend
If you are a seasoned marketer well versed in digital platforms, this is a chance to review new tools in the market to refresh your strategy, as well as improve how you measure success. If you are new to this space, you will benefit from the comprehensive discussion of metrics, tools, trends, and best practices in this ever-evolving space.
Managers who lead teams or partner with outside providers will be better able to set goals and measure outcomes, and articulate that success across the organization. Marketing executives who partner with sales, HR, or others running their own initiatives will be able to more efficiently coordinate efforts to drive greater efficiencies.
Curriculum
Featuring 10 modules (each covered in approximately 3 hours), this program will address the most pertinent topics driving digital marketing success in the industry today. A sampling of these topics include:
- Techniques for both paid and organic search success, plus an exploration of how AI is changing the way people search
- Popular digital marketing tactics for customer acquisition
- 26 key measurements to mastering web analytics, as well as how to construct key performance indicators (KPIs) for your business needs
- The role of being human in an age of automation
- Ways in which AI and digital innovation will change the future of marketing
Questions about this program?
Please contact Christina Murphy, Program Manager at (848) 445-9243 or cmurphy@business.rutgers.edu.