Online Mini-MBA™: Digital Marketing
Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.
This ten-module certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry.
The Online Mini-MBA: Digital Marketing is completely self-paced and 100% online. It is hosted in an easy-to-use Rutgers online learning system. The course duration is 12 weeks. There are 10 learning modules, including the Capstone project. Each module contains videos that can be viewed at your convenience, as well as exercises, quizzes, and recommended readings. At the end of the course you will submit a final exam and a Capstone project. Through our integrated online discussion board, the respective faculty member for each module will be available to answer any questions you might have. Each faculty member also holds a Virtual Office Hour, to offer further insights and answer questions. Every learner is different, but generally it takes approximately 35-40 hours to complete the entire program.
This Mini-MBA certificate program will allow you to evaluate digital marketing strategies and provide a solid grasp of the core concepts and tools of digital marketing management.
In this spirit of transformation, we have incorporated cutting-edge digital technology into our teaching approach for this program: supplying all participants with their own Apple® iPad™ and leveraging a proprietary mobile application to deliver the course content.
$3,995 per program.
This program has been approved by the New Jersey Department of Labor for workforce training grants. Funding may be available for those receiving unemployment benefits. Contact us for more information.