MBA students in class.

Part-Time MBA concentration in Marketing

Establish or grow an exciting career with the MBA concentration in marketing

Rutgers gives you access to incredible career opportunities, Jaina, MBA ‘14

If you are looking to build a career in branding, advertising, product development, digital or international marketing, a Rutgers MBA concentration in Marketing gives you the solid foundation you need to get there and get ahead.

Learn from diverse faculty who bring a variety of perspectives to your classroom experience—from scholarly, academic research and theory to real-time professional insights from professors entrenched in today's marketing world.

Curriculum

Our curriculum is innovative, immersive and adapts to the changing market. It builds on a foundation of marketing strategy, research and consumer behavior, while allowing you to extend your marketing knowledge in specialized courses like pharmaceutical or customer relationship marketing.

Sample Courses
  • Advertising and Promotion
  • Brand Management
  • Digital Marketing
  • Marketing Insights
  • Marketing Research
  • Marketing Strategy
  • Sales Management

Access and Opportunity

As a student, opportunities abound to put your classroom knowledge into action. Our students succeed in highly recognized case competitions and are active in student clubs like the Rutgers Association of Marketing and Strategy.

All of these opportunities are meant to launch you into an exciting marketing career.

Located in the New York Tri-State area near top marketing agencies means you have excellent job opportunities just outside your door. More than 25% of our graduating MBAs go on to careers in marketing.

As a 'career changer,' I was looking forward to obtaining the functional skills that I needed to execute strategic marketing campaigns, as well as the management skills ... What I got, however, was an experience that has absolutely transformed my career path and my own abilities.
—  Neha Mukherjee-Nathani, MBA ‘12 (Marketing and Pharmaceutical Management)