Hangcheng Zhao

Hangcheng Zhao is an Assistant Professor of Marketing at Rutgers Business School. She works on empirical analysis of pricing and algorithmic decision-making. Her research goal is to understand how firms can leverage various algorithms to increase their profits, assess the impacts on pricing and information in the market, and recommend strategies to sellers, platform managers, and policymakers. She received her Ph.D. in quantitative marketing from the Wharton School of the University of Pennsylvania.