The transition from individual contributor to team leader is an exciting one, but without training or guidance becoming a successful manager can be stressful and scary. Understanding how to motivate employees, provide feedback and maintain morale rarely comes naturally.
Our Basic Organizational and Supervisory Skills (BOSS) course is an excellent opportunity for those new to supervisory roles—whether for the first time in their careers, or for the first time in an industry or organization different from prior experience.
Content marketing is still a relatively new practice, but its use has exploded and evolved incredibly rapidly. This proliferation has also ushered in an age of “content shock”, making content marketing as challenging as it is valuable. Creating content for content’s sake should not be the objective; rather, the goal is to invite prospects and customers into your brand story through relevant and engaging forms of content. This, in turn, requires a blend of both creativity (art) and data-driven action (science).
For the first time in history, we now have five distinct generations in the workplace: Traditionalists - born before 1945; Baby Boomers – born between 1946 and 1965; Gen X - born between 1965 and 1977; Millennials – born between 1978 and 1995; and Gen 2020 (or Gen Z), the newest generation of employees entering the workforce – born after 1995.
In today’s corporate environment, those who specialize in engineering and technology management, must master cross-discipline concepts and contribute to multifunctional teams. Technical expertise, while vital, is not enough for long-term career success.
The Mini-MBA: Artificial Intelligence is intended to (1) acquaint business leaders with the general principles of automation (Robotic Process Automation and Artificial Intelligence), (2) apply the principles to address persistent business pain points, (3) augment the capability of technical and human resources, and/or (4) execute a change management/ transformation process.
Life sciences professionals, whether they spend their day-to-day in the lab or behind a desk, need to maintain excellence in their own expertise as well as understand the role they play in their organization’s overall business and operational environments. Definitions of success are shifting, impacted by scientific advancement, ongoing regulatory developments, and the globalization of supply and distribution.
Marketing in the digital era has transformed the way companies must think about how they build their brand and communicate with consumers. Effective – and genuine – brand storytelling has become essential for connecting and establishing a relationship with audiences. To do so, brands must have a clear understanding of their value in the market.
The power of the consumer, the impact of globalization, and the pervasiveness of the digital era are all rapidly shifting organizational approaches, business parlance, and leadership strategy. Experienced professionals must balance the daily demands of a successful career with the necessary investment in the education to meet these new expectations.
Unquestionably, a career in the military is like no other. After years of dedicated service to country, the world as a civilian employee can feel foreign and impenetrable. Learning to successfully communicate and apply the experience acquired while in uniform is an imperative part of a successful career after leaving the armed forces. Current employers of former servicemen and servicewomen who want to help position these unique hires for long-term success in their organizations also play an important role in identifying and cultivating their potential.
Business leaders are increasingly challenged to transition themselves and their organizations to change not only how they interact externally with customers, but also within the business—how the customer experience defines their corporate culture.
Career success in the data space requires far more than just gathering and presenting data. It requires the ability to analyze and monetize data to make decisions and design goals that positively impact the organization. Simply put – it’s not the data but how you use it. The Mini-MBA in Data-Driven Management will provide business leaders with the knowledge, tools, and techniques to manage and use data to accelerate business opportunities in an evolving data landscape.
Digital marketing is no longer an emerging medium; your consumers regularly make decisions about your company online – long before any traditional communications permeate the mind. Effective integration is key, but leading your team or directing outside marketing partners can become overwhelming with the constant, rapid evolution of this landscape. Each new tool comes with another learning curve and new jargon, blurring useful tools with trendy, irrelevant distractions.
Advances in technology are radically impacting global supply chains transforming how businesses manage their own organizational and supply chain structures.
Business leaders who want their company to become–and stay–competitive in this constantly changing era must continually find new and better ways to deliver their products and services to customers. It’s imperative not only to innovate but also to do it quickly, moving from idea to actualization with discipline and vision.
Healthcare providers chose their field because they want to care for patients. Today’s reality, however, is that care is provided within a complex system of non-clinical context. To be truly effective as a healthcare provider or administrator, professionals must understand current and evolving legislation, regulation, and payment models. Running a healthcare practice or serving in a hospital or healthcare system also requires foundational understanding of general business theories in economics and sound financial decision making.
With today’s digital transformation, information technology management has become both more complex and more crucial to a business’ success. Many companies now recognize that every business is becoming an IT organization with an additional focus on leveraging IT for revenue growth. The need to prepare IT and non-IT professionals for the digital transformation has become essential.
In the digitized modern era, consumers have nearly unlimited access to information and freedom of choice in the market. Their ever-increasing expectations from businesses require successful executives to increase and improve delivery and quality in step with those demands.
Lean Six Sigma is a management methodology used by businesses to improve products and processes, and ultimately achieve operational excellence. Our Mini-MBA: Lean Six Sigma for Executives teaches you how to maximize efficiency and through change, while prioritizing the wants and needs of the customer.
Social media has become fully integrated into the way we communicate on a daily basis, professionally as well as personally. Facebook, LinkedIn, Twitter, Instagram and other platforms are immediate and powerful ways to reach customers–and for them to communicate back. But to fully leverage the power of social media requires the ability to navigate among the wide range of platforms, and determine which are relevant to your organization. Without a solid understanding of the breadth of tools available, it is easy to feel compelled to be present on all of them, yet effective on none.
Recent studies have shown that a majority of buyers are "significantly influenced" by what they find on social networks. It's not a mystery, then, that utilizing social media as part of the sales process has become a trait of top selling salespeople, 90% of whom are leveraging social selling according to LinkedIn. These same salespeople who leverage social selling also tend to hit their quotas more often and outperform their peers.
Is your sales team engaging the buyer in social media, or is your competitor?