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Master of Science in Marketing Analytics and Insights*

* Pending program approval in April 2024

The skillset required of marketers continues to change as the industry evolves. The Master of Science in Marketing Analytics and Insights at Rutgers Business School is a STEM-designated program that combines quantitative and analytical learnings with the qualitative storytelling of traditional marketing.

This new program is focused on preparing marketers for career opportunities in marketing insights and big data, and requires students to have a strong quantitative background. Through this program, graduates will be able to interpret complex analytical marketing insights into actionable business decisions.

Program Highlights

30 Credit Program

STEM-designated program

Complete the program in 1 year as a full-time student

Full-time and part-time options

In-person and hybrid learning options

"Modern marketeers need a solid grasp of data and analytics in order to understand their consumers in real time, target them precisely and connect with them at the right time, in the right place and with the right content."
—  Pankaj Chopra, Vice President & Head of Analytics and Insights, Mondelez International

STEM-Designated Program

The Master of Science in Marketing Analytics and Insights program qualifies as a Science, Technology, Engineering, or Mathematics (STEM) for international students considering Optional Practical Training (OPT). To qualify for STEM, half of your courses must come from STEM courses. Enrollment in a STEM program may qualify you for a 36-month OPT, which allows you to work in the US in a job related to your field of study during the program or after graduation.

More information about OPT and STEM is available at U.S. Immigration and Customs Enforcement.

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Faculty Spotlight

S. Chan Choi

Professor, Department Chair, and Director of the Center for Marketing Research

Professor Choi’s interests include modeling price competition in various marketing contexts and competitive product positioning. His current research topics include store brand competition and pricing captive products such as laboratory equipment and supplies. He has published in several journals including Marketing Science, Management Science and Journal of Retailing, and contributed...


Faculty Spotlight

Alexandra Kunish

Assistant Professor of Professional Practice, Marketing Advisory Board Co-chair

Alexandra has spent over 20 years in various marketing, brand management, business development and licensing, merger & acquisition roles in the Fashion & Beauty industries working on some of the most recognizable, powerhouse consumer brands in the world at companies like The Swatch Group, Johnson & Johnson, Avon, Estee Lauder...