Man holding a tablet with digital marketing images above it.

Master of Science in Digital Marketing

Enhance your skills in digital marketing through hands-on experience from anywhere you can connect online
Credit Hours
Year (avg)
Program Type
100% Online
Upcoming Event:
Online Information Session
Admissions Deadline:

Fall 2024

GMAT/GRE is optional, but preferred. a limited number of scholarships are available and preference will be given to students who submit their GMAT/GRE scores. Learn more by clicking Application Process.

Mobile devices, social media platforms, and emerging technologies have dramatically changed the way people gather, use, and share information. Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of digital marketing from their employees – even from staff with traditional marketing roles.

Rutgers Business School's Master of Science in Digital Marketing is a fully online, AACSB accredited program intentionally created to address the need for a larger talent pool of digital marketing experts. This in-depth, dynamic, 30-credit program provides marketing professionals with relevant and current content delivered by industry practitioners and scholars with years of experience in the digital marketing field.

“Through my research of digital marketing programs, I know there are certificate programs and shorter programs out there. The benefit of getting my master’s is that I’m bringing a different perspective and a deeper understanding to my job. This isn’t just the basics. I’m delving deep and bringing that knowledge to a company. That's the main thing for me.”
—  Krystle White, Alumna
03 Jun
Join us to learn more about the program.

Program Highlights

  • Master of Science in Digital Marketing degree awarded by Rutgers Business School
  • 100% online with a residency option
  • 30 credits (10 courses)- can be completed in 9-12 months or a maximum of 4.5 years
  • Same tuition rate for in-state and out-of-state residents
  • Integrated ability to earn certifications in common marketing platforms such as Google Analytics and Hootsuite
  • Courses taught by highly experienced industry practitioners and faculty
  • AACSB accredited business school
  • Students can be granted an "advanced standing" course waiver up to 3 credits
  • Access to career development resources

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Best Online Graduate Marketing Programs in the U.S., 2024 (U.S. News & World Report)


Best Online Digital Marketing Master's Degree in the U.S., 2021 (Value Colleges)


Best Online Graduate Business Programs in the U.S., 2021 (U.S. News & World Report)

Advance Your Career

Whether you work in digital marketing or need to gain expertise in the field to do your job better, this program is designed to help you advance in your career. Companies need employees that understand the digital landscape and can implement practical techniques to help them succeed in it. Our goal is not just to focus on digital marketing, but to teach you how to market effectively in a digital world.

Online Learning and Curriculum

The Master of Science in Digital Marketing program is 100% online. Your courses and materials can be accessed anywhere at any time through our online platform, Canvas. This program provides flexibility while maintaining the high-quality standards our online programs are known for. The 10 required courses can be completed in 9-12 months or a maximum of 4.5 years which means that you can finish your degree at your own pace.

General Admissions

The Admissions Committee reviews your complete application and makes a decision based on a combination of the following criteria:

  • Undergraduate GPA of 3.0 or better
  • Reasonable experience to demonstrate familiarity with marketing concepts
  • Well written essays as part of the application (3 essays are required)
  • 3 Strong letters of recommendation

For International students, please see the following information:

  • This program does not grant F1 Visas
  • International students need to have their undergraduate degrees evaluated by a NACES member ( such as WESECE, or Spantran.

Click here for scholarship information.

Ready to take the next step? To view our Application Checklist, Application Deadlines, Tuition & Fees or to start your application, please visit our Admissions page.